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	<title>Lighthouse AR ¦ Analyst Equity</title>
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	<link>http://www.analystequity.com</link>
	<description>Analyst relations and influencer relations services, including measurement and training</description>
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		<title>Now online: Gyurko and Chapple discuss the Magic Quadrant</title>
		<link>http://www.analystequity.com/1676/now-online-gyurko-and-chapple-discuss-the-magic-quadrant</link>
		<comments>http://www.analystequity.com/1676/now-online-gyurko-and-chapple-discuss-the-magic-quadrant#comments</comments>
		<pubDate>Sun, 06 May 2012 23:11:17 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Podcasts]]></category>

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		<description><![CDATA[What is the Magic Quadrant, and why is it so influential? Why is it so misunderstood? Analyst relations professionals lost answers to these questions earlier this year after an error by Podbean, the company we hire to host our Influence Hub podcast. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Loudhouse launches the Influencer Quadrant</title>
		<link>http://www.analystequity.com/1655/loudhouse-launches-the-influencer-quadrant</link>
		<comments>http://www.analystequity.com/1655/loudhouse-launches-the-influencer-quadrant#comments</comments>
		<pubDate>Mon, 12 Mar 2012 15:48:16 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Profile in research]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1655</guid>
		<description><![CDATA[Lighthouse founder Duncan Chapple is behind the LoudhouseIQ, a new tool for tracking share of voice in analyst research. In this article, republished from the Loudhouse blog, Duncan explains what it is, and how to get it. Being able to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons from managing international public relations agencies</title>
		<link>http://www.analystequity.com/1663/internationalpr</link>
		<comments>http://www.analystequity.com/1663/internationalpr#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:28:30 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1663</guid>
		<description><![CDATA[A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why AnalystEquity.com is changing course</title>
		<link>http://www.analystequity.com/1635/why-analystequity-com-is-changing-course</link>
		<comments>http://www.analystequity.com/1635/why-analystequity-com-is-changing-course#comments</comments>
		<pubDate>Sun, 15 Jan 2012 17:03:54 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1635</guid>
		<description><![CDATA[Analyst relations has matured as a profession and a process. That&#8217;s our conclusion from reviewing which articles readers to this blog have been reading the most. The day-to-day challenges for AR managers are about tracking competitive changes in the analyst [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>2012 must be the year when Analyst Relations generates leads</title>
		<link>http://www.analystequity.com/1631/2012-must-be-the-year-when-analyst-relations-generates-leads</link>
		<comments>http://www.analystequity.com/1631/2012-must-be-the-year-when-analyst-relations-generates-leads#comments</comments>
		<pubDate>Thu, 29 Dec 2011 15:22:41 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Influencer Relations]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1631</guid>
		<description><![CDATA[Because analysts&#8217; opinions are amongst the most authoritative content being discussed about technology, both online and offline, analyst relations should be an essential element of both B2B and B2C marketing in 2012. Sadly, the profession of analyst relations is struggling [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Stoic Approach Helps Businesses to Succeed Online</title>
		<link>http://www.analystequity.com/1628/stoic-approach-helps-businesses-to-succeed-online</link>
		<comments>http://www.analystequity.com/1628/stoic-approach-helps-businesses-to-succeed-online#comments</comments>
		<pubDate>Sat, 03 Dec 2011 23:03:40 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[AR 2.0]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1628</guid>
		<description><![CDATA[Explaining his new &#8216;Stoic&#8217; approach to social media on December 2, Professor Ronan Gruenbaum is proposing a simple framework for businesses aiming for increase success online. Gruenbaum teaches digital marketing at the London campus of the Hult International Business School, founded in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Presentation: 10 lessons AR needs to learn  from 2011</title>
		<link>http://www.analystequity.com/1615/presentation-10-lessons-ar-needs-to-learn-from-2011</link>
		<comments>http://www.analystequity.com/1615/presentation-10-lessons-ar-needs-to-learn-from-2011#comments</comments>
		<pubDate>Tue, 29 Nov 2011 15:48:55 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1615</guid>
		<description><![CDATA[Here you can find our 10 tips from 2011 presentation from our November conference call. If the file opens in portrait view, you can rotate it into landscape by going View -&#62; Rotate counter-clockwise. You can listen to the call in the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Your Message Right Before You Tweet</title>
		<link>http://www.analystequity.com/1610/get-your-message-right-before-you-tweet</link>
		<comments>http://www.analystequity.com/1610/get-your-message-right-before-you-tweet#comments</comments>
		<pubDate>Tue, 22 Nov 2011 18:11:26 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[AR 2.0]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1610</guid>
		<description><![CDATA[Just as with software, the messaging process is primary for social media &#8211; but why do so few people get that? Having started off in tech as a database administrator and systems analyst, I&#8217;m often struck by the usefulness of software [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1610/get-your-message-right-before-you-tweet/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spokespeople need a coach, not just a briefing note</title>
		<link>http://www.analystequity.com/1602/spokespeople-need-a-coach-not-just-a-briefing-note</link>
		<comments>http://www.analystequity.com/1602/spokespeople-need-a-coach-not-just-a-briefing-note#comments</comments>
		<pubDate>Mon, 14 Nov 2011 15:22:10 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Briefings]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1602</guid>
		<description><![CDATA[Because analysts are under more pressure to deliver insights that correspond closely to end-users&#8217; needs, solution providers have a huge advantage when spokespeople are able to develop influential conversations focussed on the analysts&#8217; clients&#8217; needs. Sadly, spokespeople are badly selected, [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1602/spokespeople-need-a-coach-not-just-a-briefing-note/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 lessons Analyst Relations needs to learn from 2011</title>
		<link>http://www.analystequity.com/1596/free-teleconference-10-lessons-ar-needs-to-learn-from-2011</link>
		<comments>http://www.analystequity.com/1596/free-teleconference-10-lessons-ar-needs-to-learn-from-2011#comments</comments>
		<pubDate>Sat, 12 Nov 2011 12:50:58 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1596</guid>
		<description><![CDATA[The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples&#8217; time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1596/free-teleconference-10-lessons-ar-needs-to-learn-from-2011/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How the new second tier of analyst firms can rise to the next level</title>
		<link>http://www.analystequity.com/1590/next-level</link>
		<comments>http://www.analystequity.com/1590/next-level#comments</comments>
		<pubDate>Thu, 10 Nov 2011 11:29:06 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Boutiques]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1590</guid>
		<description><![CDATA[A new second tier of analyst firms is being formed by the recession. Companies like Canalys, PAC and the newly independent Ovum are expanding into space relinquished or ignored by larger analyst firms. Their strategic asset is that their managers [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1590/next-level/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing communications has to start with the brand story</title>
		<link>http://www.analystequity.com/1585/marketing-communications-has-to-start-with-the-brand-story</link>
		<comments>http://www.analystequity.com/1585/marketing-communications-has-to-start-with-the-brand-story#comments</comments>
		<pubDate>Fri, 04 Nov 2011 15:21:51 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Influencer Relations]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1585</guid>
		<description><![CDATA[In my recent interviews with many communications managers, one of the key problems that comes up is the time spent on coordination. However, a few companies seem to have a much lower communication overhead because a strong brand story allows [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1585/marketing-communications-has-to-start-with-the-brand-story/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Should other analysts copy Yankee&#8217;s affiliate network?</title>
		<link>http://www.analystequity.com/1576/should-other-analysts-copy-yankees-affiliate-network</link>
		<comments>http://www.analystequity.com/1576/should-other-analysts-copy-yankees-affiliate-network#comments</comments>
		<pubDate>Sun, 09 Oct 2011 22:56:47 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst firms]]></category>
		<category><![CDATA[Analyst industry]]></category>
		<category><![CDATA[Yankee]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1576</guid>
		<description><![CDATA[Last week&#8217;s launch of Yankee Group&#8217;s affiliate network is an interesting response to a number of challenges that other analyst firms face. Certainly the network is a reaction to Yankee&#8217;s specific challenges, which Laura surveyed well: it was developed as [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yankee Group launches affiliate network</title>
		<link>http://www.analystequity.com/1569/yankee-group-launches-affiliate-network</link>
		<comments>http://www.analystequity.com/1569/yankee-group-launches-affiliate-network#comments</comments>
		<pubDate>Tue, 04 Oct 2011 17:50:52 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Yankee]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1569</guid>
		<description><![CDATA[Three Yankee Group vice-presidents and two independent European analysts are the first members of the firm&#8217;s affiliate network. As Lighthouse clients heard in July, the firm&#8217;s restructuring produced numerous rumours, including the departure of SVP Zeus Kerravala and VPs Jennifer [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1569/yankee-group-launches-affiliate-network/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Always Be Closing: use research to drive business leads</title>
		<link>http://www.analystequity.com/1559/how-ar-can-use-the-research-plan-to-drive-business-leads</link>
		<comments>http://www.analystequity.com/1559/how-ar-can-use-the-research-plan-to-drive-business-leads#comments</comments>
		<pubDate>Thu, 22 Sep 2011 13:21:58 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Briefings]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1559</guid>
		<description><![CDATA[AR professionals can build sales by focussing on analysts who influence sales, and by turning the conversation to the impact of market changes on customers. Market analysts, quite understandably, look at the whole market and will welcome informed conversation with [...]]]></description>
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		<slash:comments>0</slash:comments>
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