The Analyst Relationship Maturity audit (ARM) involves a series of confidential interviews with analysts in your profile group in order to determine the current level of your relationships with the key analyst houses.

After discussing with the AR team (in-house or agency-side), we will give you a balance sheet of your relatioship building. We use our four-level maturity model to classify each house and produce a report summarising our recommendations for improving the rapport between the key analysts. This will conclude with clear advice for your company and your agency account team to consider.

Taken as a whole, the audit will:

  • Allow you to assess how useful the programme has been
  • Get feedback on how it could be made more useful for the analyst community
  • Give you a solid year-on-year benchmark to measure by.