Engaging in analyst relations has a purpose and it is vital to know whether progress is being achieved. Conventional practice – if it includes benchmarking at all – rests on the volume of written coverage from analysts and their media quotes. While these are important, they fail to connect activity to outcomes.

Lighthouse’s IDEAL methodology for analyst relations is the basis for our effective AR audits.  This is a detailed diagnostic interview which pin-points the strengths and weaknesses of your AR program, and gives specific guidance on how to optimize the five key AR tasks: identification, development, engagement, alignment and leverage.

Lighthouse’s IDEAL AR audits are based on these factors but also includes feedback from the target analysts themselves, giving you a complete picture about how the programme is delivering.