Analyst Attitude Survey
Lighthouse conducts annual benchmark surveys of the world’s most influential analysts on a range of issues important to suppliers in the enterprise software, information technology, telecommunications, and related services industries. Each survey establishes analysts opinion of over 30 leading vendors in these segments:
- Q1: Software and Services
- Q2: Networking and Systems
- Q4: Communications
Initial results are provided at the end of the month, with a customized set of findings to follow.
Lighthouse AR’s comprehensive studies are backed by rigorous survey methodology designed to track analysts’ perceptions of IT vendors and their AR practices over time. Uniquely, each study covers a representative sample of analysts across the Americas, EMEA and the Asia/Pacific region, at firms like Analysys, Butler Group, Datamonitor, Eurolan Research, Forrester Research, Gartner, IDC, Instat, Ovum, Sociate, Vertical Systems, and Yankee Group.
We ask analysts which vendors they are more or less likely to recommend to their short lists this year; what kind of information grabs their attention; and how corporate AR teams can customize programs tailored to each research firm to foster more open communication and dialogue. The study is especially useful for multi-billion dollar businesses, such as Accenture, AT&T, Atos Origin, BearingPoint, BT, Capgemini, CGI Group, Cisco Services, Cognizant, CSC, Dell Services, Deloitte, EDS, Equant, Fujitsu Services, Getronics, HP Services, IBM Services, Infosys, Lockheed Martin, MCI, Microsoft, Oracle, SAIC, Siebel, Siemens, Sun, Tata, T-Systems, Unisys and Wipro.
The studies explore the gap between what technology vendors perceive their rankings and relationships to be with industry analysts, and what the analysts really think of these vendors. The study tests the hypothesis that if analyst relations are managed effectively, then technology vendors’ sales and financial performance will improve – as a result of analysts’ favorable inclusion of these vendors in their advisory and research work.
To find out more about purchasing the benchmarking study, including report pricing, please order our eight-page ‘Frequently Asked Questions’ document using the form below.
Lighthouse Analyst Relations: Grow sales, build brand value
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[...] Analyst Attitudes [...]
[...] Analyst Attitudes [...]
[...] This crisis is this: that process is now in reverse, and there seems to be no easy way to get it back on track. Over the last couple of years, the general picture is that AR has been cut in many firms, either directly or indirectly, by giving AR people extra work, fewer resources or both. As a result, analysts are not getting the information they need. Since 2009 there’s been a 37% increase in the percentage of analysts who say they need “much more” information from vendors, as shown by Lighthouse’s analyst attitude survey. [...]