Do you need to prove the impact of your analyst relations activities? Do your existing measurements fail to show how your activity can be improved? Do your existing metrics follow international analysts and powerful boutiques?

Lighthouse’s core business is the evaluation and measurement of analyst relations. Our action research approach ensures that measurements help managers to understand how analyst relations activities can be optimized and balanced.

  • Analyst Attitude Surveys show you what analysts really think about your firm and its analyst relationships.
  • Analyst Impact Modelling identifies the analysts advising customers in your market and ranks them by their impact on sales.
  • IDEAL AR effectiveness audits diagnose the strengths and weaknesses of your AR program, and focus on how to maximize your firm’s impact.
  • Share of voice measurements, such as the Analyst Index and the Analyst Mindshare Benchmark, show your firm’s profile in analyst research – and emphasize mindshare with analysts who influence your customers.