Communicate effectively
Many companies communicate with analysts using adapted versions of their marketing collateral. This is a mistake as it fails to meet analysts’ real needs. The result is frustration on both sides, as analysts interpret this as a lack of openness.
Lighthouse understands the six aspects of content required for a successful analyst presentation. We ensure that your firm discusses them: corporate strategy; market segmentation; your current offer; how that will change in the future; proof of client success and work in progress on future solutions.
Our Briefing Content Review helps our clients to develop content that meets the specific needs of their key analysts. We also run “stress testing” workshops, in which we test run the new analyst presentation in the presence of product and market experts who can provide confidential, objective feedback on any areas where further work is required.
Lighthouse Analyst Relations: Grow sales, build brand value
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