AR Intranet

Analysts are less vertical than the vendors are

One of our readers emailed me to ask about analysts that cover the building and construction industry.
Our research shows that very few analysts following high-technology industries tend to follow building and construction, mainly because there’s very little verticalised technology for building and construction. For example, that market is perhaps the principal buyer of project management […]

16Jan2008 | Editorial | 0 comments | Continued

AR Intranet coverage expands 50%

Things slow down a little for our primary research team during the holiday season, and so we are completing two major updates to our AR Intranet this month.
The AR Intranet is Lighthouse’s online continuous information service, which we launched publicly in 2003. It contains those databases and CRM features AR managers need, profiling hundreds of […]

4Dec2007 | Editorial | 0 comments | Continued

Forrester splits the ARM Council

Visitors to the Forrester Research website today will see that the ARM Council in North America, of which we’ve written earlier, has been divided: with a new leadership forum for technology marketers starting up (see the brochure here). There’s also a new brochure in the works for the new Analyst Relations Council, but the meanwhile […]

25Jan2006 | Editorial | 0 comments | Continued

Should your analyst extranet plug your competitors?

I think a great way to get more leverage from your analyst portal is to ask analysts what information they would like — not just from your firm but from the industry as a whole.
Think about what work you can help the analysts with, that will give them more time to appreciate your firm. For […]

18Jan2006 | Editorial | 0 comments | Continued

Upgrading the AR Intranet

Lighthouse’ AR Intranet has had another upgrade.
Our analysts in the media database now tracks 2,000 analysts (almost — 1972 in fact). The analysts are ‘tagged’ according to the companies that they follow and the industries, products or services they track.
The database also shows how each analyst’s profile differs across the main national markets — and […]

14Nov2005 | Editorial | 0 comments | Continued

Zimmermann launches Techra.com

Jim Zimmermann is back with his Techra brand.
Jim founded, edited, and published the Analyst Views web site and Weekly Report. He’s gone through a pile of different business cards along the way: he sold the site to Bitpipe back in 2003. TechTarget bought Bitpipe in late 2004. Then TechTarget sold off Analyst Views and Analyst […]

19Oct2005 | Editorial | 0 comments | Continued

Driving AR performance

A crucial element in the IDEAL process model for analyst relations is driving performance. This requires goals, operational resources and technique and insight into the context. In a nutshell: More insight is needed to develop focussed, self-confident AR practitioners; resources and tools to manage AR performance are needed to share knowledge and drive activity, including […]

14Sep2005 | Editorial | 0 comments | Continued

AR Intranet gets an upgrade

Lighthouse’s AR Intranet has had an major upgrade to mark the opening of the second half. The intranet includes a listing of 505 analyst firms, would be analyst firms, and firms that have tried to pass themselves off as analysts. It’s a valuable addition for AR managers who need to sort out the wheat from […]

1Jul2005 | Editorial | 0 comments | Continued