Many AR professionals are planning for recession right now. Lighthouse’s assessment remains that we’ll see a very uneven dip, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US [...]
Over the past couple of weeks I’ve helped run a few in-house analysts relations workshops for clients (along with Efrem Mallach and ex-Ovum analyst Alban Thurston) all of which have touched on how spokespeople can develop more influential and insightful [...]
On January 26 and 28, Lighthouse will be re-running our popular courses based on Efrem Mallach’s book on analyst relations, ‘Win Them Over’, at Faneuil Hall in Boston. Since 1987, Dr. Mallach’s book has been used by hundreds of corporations [...]
In today’s competitive technology market, IT industry analysts have become increasingly important opinion leaders, with influence over a range of user purchasing decisions as well as helping shape sales and marketing strategies for vendors and channel players. Building mindshare and [...]
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May [...]
