Many AR professionals are planning for recession right now. Lighthouse’s assessment remains that we’ll see a very uneven dip, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US [...]
Over the past couple of weeks I’ve helped run a few in-house analysts relations workshops for clients (along with Efrem Mallach and ex-Ovum analyst Alban Thurston) all of which have touched on how spokespeople can develop more influential and insightful [...]
On January 26 and 28, Lighthouse will be re-running our popular courses based on Efrem Mallach’s book on analyst relations, ‘Win Them Over’, at Faneuil Hall in Boston. Since 1987, Dr. Mallach’s book has been used by hundreds of corporations [...]
In today’s competitive technology market, IT industry analysts have become increasingly important opinion leaders, with influence over a range of user purchasing decisions as well as helping shape sales and marketing strategies for vendors and channel players. Building mindshare and [...]
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May [...]
German AR professionals meet in Bavaria each April for Lighthouse’s intermediate-level AR seminar on analyst relations optimization. A German-language outline and brochure about the event is below. Several high-tech firms sign up for the seminar, which Duncan Chapple leads at [...]
Lighthouse’s annual training courses in Singapore is attended by AR specialists from all over the Asia/Pacific region. Efrem Mallach leads the seminar in the last week of May each year: contact us to find out more. Leading AR experts will [...]
There are still a few places available for Thursday’s webinar on planning and alignment for analyst relations. After that, the next session in Efrem Mallach’s ‘Win Them Over‘ series on analyst relations is about executing analyst relations outreach: the ‘engine’ [...]
AR professionals who complete Lighthouse’s training seminars now automatically become members of the Institute of Industry Analyst Relations, at no extra cost to themselves. Over the next year a portion of Lighthouse’s training revenue will go to the IIAR; in [...]
Forrester Research has made impressive progress over the last year. Its role-based reorganisation has been planned and executed carefully over the last two years. That puts Forrester in pole position to benefit from any discontent among Gartner’s clients, partly because [...]
