Training
2009: Planning IDEAL relationships in an uneven recession
Many AR professionals are planning for 2009 right now. Lighthouse’s assessment remains that we’ll see a very uneven 2009, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US dollar is engineered by overseas national banks to constrict US exports, thus opening the field […]
15Nov2008 | Duncan Chapple | 1 comment | ContinuedHow spokespeople can brief analysts successfully, or unsuccessfully
Over the past couple of weeks I’ve helped run a few in-house analysts relations workshops for clients (along with Efrem Mallach and ex-Ovum analyst Alban Thurston) all of which have touched on how spokespeople can develop more influential and insightful relationships with analysts. Taking an Appreciative Inquiry approach, at most of the workshops we had […]
25Oct2008 | Duncan Chapple | 1 comment | ContinuedLighthouse’s courses return to Boston in January
On January 26 and 28, Lighthouse will be re-running our popular courses based on Efrem Mallach’s book on analyst relations, ‘Win Them Over’, at Faneuil Hall in Boston. Since 1987, Dr. Mallach’s book has been used by hundreds of corporations and leading business schools as a survival guide to analysts and consultant relations. We will […]
9Oct2008 | Duncan Chapple | 1 comment | ContinuedAR Workshops hit Singapore each May
In today’s competitive technology market, IT industry analysts have become increasingly important opinion leaders, with influence over a range of user purchasing decisions as well as helping shape sales and marketing strategies for vendors and channel players. Building mindshare and momentum with these influencers is not just a matter of luck; it requires knowledge, insight […]
12May2008 | Waqas Ahmed | 0 comments | ContinuedJune’s seminar at IT Forum helps AR managers build AR momentum
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May and prior to the Forrester IT Forum in June (Thanks to Marius for the photo […]
28Apr2008 | Editorial | 0 comments | ContinuedMunich AR seminar focusses on AR optimization
German AR professionals meet in Bavaria each April for Lighthouse’s intermediate-level AR seminar on analyst relations optimization. A German-language outline and brochure about the event is below. Several high-tech firms sign up for the seminar, which Duncan Chapple leads at IBM’s office in Munich. Many of the analyst relations programmes in Germany are now at […]
8Apr2008 | Lotte Reddemann | 0 comments | ContinuedMallach at May 28 & 29 Singapore seminars
Lighthouse’s annual training courses in Singapore is attended by AR specialists from all over the Asia/Pacific region. Efrem Mallach leads the seminar in the last week of May each year: contact us to find out more.
Leading AR experts will teach our courses, on influencing analysts on the 28th and our master class on the 29th: […]
Reaching analysts is the focus of our next ‘Win Them Over’ webinar
There are still a few places available for Thursday’s webinar on planning and alignment for analyst relations. After that, the next session in Efrem Mallach’s ‘Win Them Over‘ series on analyst relations is about executing analyst relations outreach: the ‘engine’ in the analyst relations process.
The seminars are based on Efrem’s well-known one-day course.
We’ll go through […]
Lighthouse seminar alumni to gain IIAR membership
AR professionals who complete Lighthouse’s training seminars now automatically become members of the Institute of Industry Analyst Relations, at no extra cost to themselves. Over the next year a portion of Lighthouse’s training revenue will go to the IIAR; in exchange, the IIAR will grant membership to future graduates of our courses.
This represents a […]
Webinar: Find out what’s happening with Forrester Research
Forrester Research has made impressive progress over the last year. Its role-based reorganisation has been planned and executed carefully over the last two years. That puts Forrester in pole position to benefit from any discontent among Gartner’s clients, partly because Forrester is also the top analyst firm when it comes to client satisfaction.
Because of a […]
World-class analyst relations training is now available at your desk
You can qualify as an analyst relations professional this summer - without leaving your desk. Over the next ten weeks, one of the most respected analyst relations leaders will share more than 20 years’ insight into analyst relations.
This summer Dr Efrem Mallach will teach “Win Them Over” - his course on the best-selling AR book […]
An extra date for our course on ‘Recession AR’
Interest in Lighthouse’s new course on Recession AR: Maximising the Value of Analyst Relations is continuing to grow. We have added a extra date, so the course will now run three times:
At the Silicon Valley Capital Club on Monday April 16. Geoff Roach, Aberdeen Group’s former Vice President for Private Equity Services, will run that […]
19Mar2007 | Editorial | 0 comments | Continued
I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
Excellent wise and solid advice as ever Duncan 
Hi Arpit,
The top analyst firm is certainly Gartner [www.gartner.com]. Email us if you have any other questions.
Duncan. 
