The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing [...]
It’s election time for the Industry of Industry Analyst Relations, the global organisations which represents the AR community and keeps an eye on standards (both the analysts’ and the AR community’s). The members are spoiled for choice in these elections: [...]
In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan [...]
Research by Lighthouse has found that few analyst relations teams are measuring how effective social media outreach is. In our on-demand webinar, you’ll learn what the weaknesses are in social media measurement – and how to fix it. The growth [...]
There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of ‘Win them Over’the first book on [...]
How can firms more effectively buy from analysts and put their insight to work? In a webinar recording now available at http://bit.ly/InsightServices, Lighthouse’s Duncan Chapple and Tony Law from Information Span discuss how firms can most effectively invest their time [...]
Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing managers is to show the impact of all activities on financial consequences.That’s the topic we’ll be [...]
Advance note: Lighthouse Analyst Relations and InformationSpan are scheduling a free webcast to explore the implications of Gartner’s acquisition of Burton Group. There will be actions for enterprise IT users who either (a) are Burton clients, and need to work [...]
On December 17 we ran a webinar to take a closer look at Pierre Audoin Consultants (PAC). Close watchers of the services industry will need no introduction to PAC, one of Europe’s oldest industry analyst firms. The sort of projects [...]
The hot news this week has been the decision of AMR Research to allow itself to be bought by Gartner. If you’re an AMR client you will already be aware of this, and be thinking about your action plan. If [...]
