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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; Institute of IAR</title>
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	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>IIAR invites Chapple &amp; Fersht to discuss AR&#8217;s crisis</title>
		<link>http://www.analystequity.com/1536/iiar-invites-chapple-fersht-to-discuss-ars-crisis</link>
		<comments>http://www.analystequity.com/1536/iiar-invites-chapple-fersht-to-discuss-ars-crisis#comments</comments>
		<pubDate>Thu, 23 Jun 2011 12:09:56 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1536</guid>
		<description><![CDATA[The Institute of Industry Analyst Relations has invited Duncan Chapple (Managing Director, Lighthouse AR) to join Phil Fersht (CEO &#38; Head of Research, HfS Research) to discuss ‘A Crisis in AR’ on its next teleconference on Wednesday 13th July, 4-5pm [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1536/iiar-invites-chapple-fersht-to-discuss-ars-crisis/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IIAR Salary Survey findings: AR at 30% premium, global scope pushes AR salaries to $120,000</title>
		<link>http://www.analystequity.com/1353/iiar-salary-survey-findings-ar-at-30-premium-global-scope-pushes-ar-salaries-to-120000</link>
		<comments>http://www.analystequity.com/1353/iiar-salary-survey-findings-ar-at-30-premium-global-scope-pushes-ar-salaries-to-120000#comments</comments>
		<pubDate>Mon, 31 Jan 2011 12:40:42 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/1353/iiar-salary-survey-findings-ar-at-30-premium-global-scope-pushes-ar-salaries-to-120000</guid>
		<description><![CDATA[The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1353/iiar-salary-survey-findings-ar-at-30-premium-global-scope-pushes-ar-salaries-to-120000/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Analyst relations&#8217; main problem isn&#8217;t about relating to analysts</title>
		<link>http://www.analystequity.com/1348/analyst-relations-main-problem-isnt-about-relating-to-analysts</link>
		<comments>http://www.analystequity.com/1348/analyst-relations-main-problem-isnt-about-relating-to-analysts#comments</comments>
		<pubDate>Sat, 16 Oct 2010 21:58:54 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/1348/analyst-relations-main-problem-isnt-about-relating-to-analysts</guid>
		<description><![CDATA[It&#8217;s election time for the Industry of Industry Analyst Relations, the global organisations which represents the AR community and keeps an eye on standards (both the analysts&#8217; and the AR community&#8217;s). The members are spoiled for choice in these elections: [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1348/analyst-relations-main-problem-isnt-about-relating-to-analysts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two meetings with Efrem Mallach in London</title>
		<link>http://www.analystequity.com/1323/monday-iiar-cafe-with-efrem-mallach-in-london</link>
		<comments>http://www.analystequity.com/1323/monday-iiar-cafe-with-efrem-mallach-in-london#comments</comments>
		<pubDate>Wed, 10 Feb 2010 15:46:53 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1323</guid>
		<description><![CDATA[There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of &#8216;Win them Over&#8217;the first book on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Peggy O&#8217;Neill on Analyst Relations Certification</title>
		<link>http://www.analystequity.com/1294/peggy-oneill-on-analyst-relations-certification</link>
		<comments>http://www.analystequity.com/1294/peggy-oneill-on-analyst-relations-certification#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:55:02 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1294</guid>
		<description><![CDATA[Last week Peggy O&#8217;Neill spoke on a Lighthouse webinar to outline the IIAR&#8217;s new Analyst Relations Certification (ARC) prorgramme. As the notes below indicate, the ARC test is a serious contribution to improving the professional standing of analyst relations professionals. [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1294/peggy-oneill-on-analyst-relations-certification/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>O&#8217;Neill and Chapple on the IIAR&#8217;s AR Certification process</title>
		<link>http://www.analystequity.com/1281/free-webinar-join-peggy-oneil-to-discuss-iiars-new-ar-certification-process</link>
		<comments>http://www.analystequity.com/1281/free-webinar-join-peggy-oneil-to-discuss-iiars-new-ar-certification-process#comments</comments>
		<pubDate>Wed, 07 Oct 2009 10:10:20 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1281</guid>
		<description><![CDATA[In October 2009, the Institute of Industry Analyst Relations launched an independent certification test for AR managers. Lighthouse AR hosted a free webinar on Tues Nov. 3 with Peggy O&#8217;Neill, IIAR board member. Listeners brought questions about the exam and certification [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1281/free-webinar-join-peggy-oneil-to-discuss-iiars-new-ar-certification-process/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analyst Relations Certification is a huge advance for the profession</title>
		<link>http://www.analystequity.com/1278/analyst-relations-certification-is-a-huge-advance-for-the-profession</link>
		<comments>http://www.analystequity.com/1278/analyst-relations-certification-is-a-huge-advance-for-the-profession#comments</comments>
		<pubDate>Thu, 01 Oct 2009 11:00:06 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1278</guid>
		<description><![CDATA[By launching the first independent Analyst Relations Certification (ARC)  scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely forward. Before today, there were two three organisations offering certification in analyst relations: Lighthouse offered a [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1278/analyst-relations-certification-is-a-huge-advance-for-the-profession/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Datamonitor, Ovum &amp; Butler cohabitation makes AR easier</title>
		<link>http://www.analystequity.com/1251/datamonitor-ovum-butler-cohabitaion-makes-ar-easier</link>
		<comments>http://www.analystequity.com/1251/datamonitor-ovum-butler-cohabitaion-makes-ar-easier#comments</comments>
		<pubDate>Mon, 13 Jul 2009 14:03:30 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Institute of IAR]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1251</guid>
		<description><![CDATA[Last week&#8217;s meeting of the IIAR invited a delegation from Datamonitor, including John Leigh, who heads the tech research at Datamonitor and its Ovum and Butler brands, and David Mitchell (who has a similar role as the new Research Fellow). [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1251/datamonitor-ovum-butler-cohabitaion-makes-ar-easier/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>IIAR breakfast meeting at Forrester IT Forum</title>
		<link>http://www.analystequity.com/1230/iiar-breakfast-meeting-at-forrester-it-forum</link>
		<comments>http://www.analystequity.com/1230/iiar-breakfast-meeting-at-forrester-it-forum#comments</comments>
		<pubDate>Thu, 28 May 2009 23:49:06 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1230</guid>
		<description><![CDATA[If you are planning to be at the Forrester IT Forum EMEA in Berlin next week, and are interested in finding out more about the IIAR and networking with your peers, we will be holding an informal breakfast meeting from [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1230/iiar-breakfast-meeting-at-forrester-it-forum/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What control does AR have in a credit crunch?</title>
		<link>http://www.analystequity.com/1221/what-control-does-ar-have-in-a-credit-crunch</link>
		<comments>http://www.analystequity.com/1221/what-control-does-ar-have-in-a-credit-crunch#comments</comments>
		<pubDate>Fri, 08 May 2009 13:41:47 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1221</guid>
		<description><![CDATA[This month&#8217;s IIAR forum will discuss &#8216;AR in a credit crunch&#8217; (details below). It&#8217;s notable that the panelists aren&#8217;t AR managers, but analysts. It reflects the widespread expectation that professionals have to focus on presenting the value they add to [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1221/what-control-does-ar-have-in-a-credit-crunch/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ed Gyurko on misunderstandings and tactics with Gartner’s Magic Quadrant</title>
		<link>http://www.analystequity.com/1211/ed-gyurko-on-misunderstandings-and-tactics-with-gartner%e2%80%99s-magic-quadrant</link>
		<comments>http://www.analystequity.com/1211/ed-gyurko-on-misunderstandings-and-tactics-with-gartner%e2%80%99s-magic-quadrant#comments</comments>
		<pubDate>Mon, 20 Apr 2009 14:46:17 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Institute of IAR]]></category>
		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1211</guid>
		<description><![CDATA[In the second of two podcasts Ed Gyurko, European analyst relations manager at Tech Mahindra discusses the Gartner Magic Quadrant with Duncan Chapple, managing director of Lighthouse Analyst Relations. In this conversation, Gyurko explains the conversations he had with analysts [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1211/ed-gyurko-on-misunderstandings-and-tactics-with-gartner%e2%80%99s-magic-quadrant/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A map of the AR world</title>
		<link>http://www.analystequity.com/1164/a-map-of-the-ar-world</link>
		<comments>http://www.analystequity.com/1164/a-map-of-the-ar-world#comments</comments>
		<pubDate>Wed, 11 Feb 2009 12:56:03 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst industry]]></category>
		<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1164</guid>
		<description><![CDATA[The IIAR&#8217;s new research on international AR has prompted an interesting question: how big are the analyst and analyst relations communities outside North America? It&#8217;s a useful question, because some vendors have not allocated their effort in the way that [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1164/a-map-of-the-ar-world/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>First AR Café on November 11</title>
		<link>http://www.analystequity.com/1087/first-ar-cafe-on-november-11</link>
		<comments>http://www.analystequity.com/1087/first-ar-cafe-on-november-11#comments</comments>
		<pubDate>Fri, 10 Oct 2008 14:44:29 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1087</guid>
		<description><![CDATA[The IIAR is launching the AR Café with an opportunity to meet Forrester Research Vice President and Principal Analyst, Ray Wang, on November 11th in London. The AR Café is a chance for IIAR members (only!) to meet analysts and [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1087/first-ar-cafe-on-november-11/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IIAR sets up on XING</title>
		<link>http://www.analystequity.com/1084/iiar-sets-up-on-xing</link>
		<comments>http://www.analystequity.com/1084/iiar-sets-up-on-xing#comments</comments>
		<pubDate>Fri, 10 Oct 2008 10:41:00 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1084</guid>
		<description><![CDATA[IIAR, the institute of analyst relations, has set up an online networking group at XING, the main business networking site for continental Europe. You can join the group by visiting https://www.xing.com/net/iiar/. So far the group&#8217;s members are mainly in Germany [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1084/iiar-sets-up-on-xing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IIAR to host Silicon Valley meeting on September 25</title>
		<link>http://www.analystequity.com/1047/iiar-to-host-silicon-valley-meeting-on-september-25</link>
		<comments>http://www.analystequity.com/1047/iiar-to-host-silicon-valley-meeting-on-september-25#comments</comments>
		<pubDate>Tue, 26 Aug 2008 13:17:45 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1047</guid>
		<description><![CDATA[Peggy O&#8217;Neill (H&#38;K) and Evan Quinn (HP) are cordially inviting readers to the September 25th Silicon Valley meeting of the Institute of Industry Analyst Relations. In an email to IIAR members, they explain:- The purpose of the meeting is twofold: [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1047/iiar-to-host-silicon-valley-meeting-on-september-25/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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