The Institute of Industry Analyst Relations has invited Duncan Chapple (Managing Director, Lighthouse AR) to join Phil Fersht (CEO & Head of Research, HfS Research) to discuss ‘A Crisis in AR’ on its next teleconference on Wednesday 13th July, 4-5pm [...]
The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing [...]
It’s election time for the Industry of Industry Analyst Relations, the global organisations which represents the AR community and keeps an eye on standards (both the analysts’ and the AR community’s). The members are spoiled for choice in these elections: [...]
There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of ‘Win them Over’the first book on [...]
Last week Peggy O’Neill spoke on a Lighthouse webinar to outline the IIAR’s new Analyst Relations Certification (ARC) prorgramme. As the notes below indicate, the ARC test is a serious contribution to improving the professional standing of analyst relations professionals. [...]
In October 2009, the Institute of Industry Analyst Relations launched an independent certification test for AR managers. Lighthouse AR hosted a free webinar on Tues Nov. 3 with Peggy O’Neill, IIAR board member. Listeners brought questions about the exam and certification [...]
By launching the first independent Analyst Relations Certification (ARC) scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely forward. Before today, there were two three organisations offering certification in analyst relations: Lighthouse offered a [...]
Last week’s meeting of the IIAR invited a delegation from Datamonitor, including John Leigh, who heads the tech research at Datamonitor and its Ovum and Butler brands, and David Mitchell (who has a similar role as the new Research Fellow). [...]
If you are planning to be at the Forrester IT Forum EMEA in Berlin next week, and are interested in finding out more about the IIAR and networking with your peers, we will be holding an informal breakfast meeting from [...]
This month’s IIAR forum will discuss ‘AR in a credit crunch’ (details below). It’s notable that the panelists aren’t AR managers, but analysts. It reflects the widespread expectation that professionals have to focus on presenting the value they add to [...]
