Institute of IAR
Two meetings with Efrem Mallach in London
There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of ‘Win them Over’the first book on analyst- and consultant-relations programmes.
The Institute of Industry Analyst Relations invited Efrem to its […]
10Feb2010 | Lighthouse | 0 comments | ContinuedPeggy O’Neill on Analyst Relations Certification
Last week Peggy O’Neill spoke on a Lighthouse webinar to outline the IIAR’s new Analyst Relations Certification (ARC) prorgramme. As the notes below indicate, the ARC test is a serious contribution to improving the professional standing of analyst relations professionals.
Test has 15 sections. Reviewed by analyst firms, AR consultancies and AR people. […]
Free webinar: Join Peggy O’Neil to discuss IIAR’s new AR Certification process
Institute of Industry Analyst Relations has recently launched an independent certification test for AR managers. Join Lighthouse AR for a discussion with Peggy O’Neill, IIAR board member and bring your questions about the exam and certification process. Read Duncan Chapple’s blog about the exam here.
This free webinar will be on Tues Nov. 3 at 8 […]
Analyst Relations Certification is a huge advance for the profession
By launching the first independent Analyst Relations Certification (ARC) scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely forward.
Before today, there were two three organisations offering certification in analyst relations: Lighthouse offered a professional development certificate to AR managers who passed our ten week webinar course; KCG offered a […]
Datamonitor, Ovum & Butler cohabitation makes AR easier
Last week’s meeting of the IIAR invited a delegation from Datamonitor, including John Leigh, who heads the tech research at Datamonitor and its Ovum and Butler brands, and David Mitchell (who has a similar role as the new Research Fellow). John couldn’t make it, but Datamonitor CEO Mark Meek and David Mitchell gave a spirited […]
13Jul2009 | Duncan Chapple | 2 comments | ContinuedIIAR breakfast meeting at Forrester IT Forum
If you are planning to be at the Forrester IT Forum EMEA in Berlin next week, and are interested in finding out more about the IIAR and networking with your peers, we will be holding an informal breakfast meeting from 08:00 a.m. CET on Wednesday June 3rd at the Maritim Hotel.
If you would like to […]
What control does AR have in a credit crunch?
This month’s IIAR forum will discuss ‘AR in a credit crunch’ (details below). It’s notable that the panelists aren’t AR managers, but analysts. It reflects the widespread expectation that professionals have to focus on presenting the value they add to others, especially in terms of attracting, retaining and developing clients relationships. I chaired a similar […]
8May2009 | Lighthouse | 0 comments | ContinuedEd Gyurko on misunderstandings and tactics with Gartner’s Magic Quadrant
In the second of two podcasts Ed Gyurko, European analyst relations manager at Tech Mahindra discusses the Gartner Magic Quadrant with Duncan Chapple, managing director of Lighthouse Analyst Relations.
In this conversation, Gyurko explains the conversations he had with analysts and AR professionals while researching the Magic Quadrant for an IIAR white paper. He found that, […]
A map of the AR world
The IIAR’s new research on international AR has prompted an interesting question: how big are the analyst and analyst relations communities outside North America?
It’s a useful question, because some vendors have not allocated their effort in the way that the analyst firms (and their competitors) have done. You still see organisations where nine out of […]
First AR Café on November 11
The IIAR is launching the AR Café with an opportunity to meet Forrester Research Vice President and Principal Analyst, Ray Wang, on November 11th in London. The AR Café is a chance for IIAR members (only!) to meet analysts and network with other members in an informal setting, and locations will depend on analyst and […]
10Oct2008 | Ivana Lazovic | 0 comments | Continued
Hi Nancy, in our opinion it's not effective to tier entire firms. We tier individual analysts. The most important analyst ...
Interesting post-of course it depends what industry and geography you are targeting. Do you really consider Datamonitor/Ovum in the ...
I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
