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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; Personal development</title>
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	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>AR skills needed in USA, Britain and Asia</title>
		<link>http://www.analystequity.com/1993/ar-skills-needed-in-usa-britain-and-asia</link>
		<comments>http://www.analystequity.com/1993/ar-skills-needed-in-usa-britain-and-asia#comments</comments>
		<pubDate>Fri, 12 Apr 2013 08:28:46 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Personal development]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1993</guid>
		<description><![CDATA[This time last year the number of analysts relations vacancies was trending downwards, but we&#8217;ve seen a slight but continuing increase since then, as this chart shows. This week we&#8217;ve seen several roles where analyst relations skills are considered a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is everything a service? Why analysts focus more on Salesforce and Atos</title>
		<link>http://www.analystequity.com/1945/is-everything-a-service-why-analysts-focus-more-on-salesforce-and-atos</link>
		<comments>http://www.analystequity.com/1945/is-everything-a-service-why-analysts-focus-more-on-salesforce-and-atos#comments</comments>
		<pubDate>Tue, 12 Feb 2013 17:45:39 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Advisor Spotlight]]></category>
		<category><![CDATA[Systems Index]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1945</guid>
		<description><![CDATA[Here at Lighthouse we&#8217;re really wondering whether it&#8217;s possible to talk about services firms as a meaningful category. Take a look, for example, at the 2012 Influencer Quadrant for enterprise solutions. Even though this IQ excludes the major Powerhouse vendors, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey: which analyst firms are moving up (or down)?</title>
		<link>http://www.analystequity.com/1886/you-told-us-which-analysts-influencer-buyers-the-media</link>
		<comments>http://www.analystequity.com/1886/you-told-us-which-analysts-influencer-buyers-the-media#comments</comments>
		<pubDate>Thu, 17 Jan 2013 15:57:13 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst firms]]></category>
		<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1886</guid>
		<description><![CDATA[Everyone in or around the analyst industry knows that the four major firms are Gartner, Forrester, IDC and Ovum. But who are four after that, and the four after that? To start you off, here&#8217;s one of the charts from [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<item>
		<title>Now online: Gyurko and Chapple discuss the Magic Quadrant</title>
		<link>http://www.analystequity.com/1676/now-online-gyurko-and-chapple-discuss-the-magic-quadrant</link>
		<comments>http://www.analystequity.com/1676/now-online-gyurko-and-chapple-discuss-the-magic-quadrant#comments</comments>
		<pubDate>Sun, 06 May 2012 23:11:17 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1676</guid>
		<description><![CDATA[What is the Magic Quadrant, and why is it so influential? Why is it so misunderstood? Analyst relations professionals lost answers to these questions earlier this year after an error by Podbean, the company we hire to host our Influence Hub podcast. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lessons from managing international public relations agencies</title>
		<link>http://www.analystequity.com/1663/internationalpr</link>
		<comments>http://www.analystequity.com/1663/internationalpr#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:28:30 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1663</guid>
		<description><![CDATA[A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons from managing international public relations agencies</title>
		<link>http://www.analystequity.com/1660/lessons-from-managing-international-public-relations-agencies</link>
		<comments>http://www.analystequity.com/1660/lessons-from-managing-international-public-relations-agencies#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:14:16 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Influencer Relations]]></category>
		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1660</guid>
		<description><![CDATA[A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Presentation: 10 lessons AR needs to learn  from 2011</title>
		<link>http://www.analystequity.com/1615/presentation-10-lessons-ar-needs-to-learn-from-2011</link>
		<comments>http://www.analystequity.com/1615/presentation-10-lessons-ar-needs-to-learn-from-2011#comments</comments>
		<pubDate>Tue, 29 Nov 2011 15:48:55 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1615</guid>
		<description><![CDATA[Here you can find our 10 tips from 2011 presentation from our November conference call. If the file opens in portrait view, you can rotate it into landscape by going View -&#62; Rotate counter-clockwise. You can listen to the call in the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 lessons Analyst Relations needs to learn from 2011</title>
		<link>http://www.analystequity.com/1596/free-teleconference-10-lessons-ar-needs-to-learn-from-2011</link>
		<comments>http://www.analystequity.com/1596/free-teleconference-10-lessons-ar-needs-to-learn-from-2011#comments</comments>
		<pubDate>Sat, 12 Nov 2011 12:50:58 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1596</guid>
		<description><![CDATA[The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples&#8217; time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1596/free-teleconference-10-lessons-ar-needs-to-learn-from-2011/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>IIAR invites Chapple &amp; Fersht to discuss AR&#8217;s crisis</title>
		<link>http://www.analystequity.com/1536/iiar-invites-chapple-fersht-to-discuss-ars-crisis</link>
		<comments>http://www.analystequity.com/1536/iiar-invites-chapple-fersht-to-discuss-ars-crisis#comments</comments>
		<pubDate>Thu, 23 Jun 2011 12:09:56 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1536</guid>
		<description><![CDATA[The Institute of Industry Analyst Relations has invited Duncan Chapple (Managing Director, Lighthouse AR) to join Phil Fersht (CEO &#38; Head of Research, HfS Research) to discuss ‘A Crisis in AR’ on its next teleconference on Wednesday 13th July, 4-5pm [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1536/iiar-invites-chapple-fersht-to-discuss-ars-crisis/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Podcast: Growing analyst M&amp;A reflects both global and industry trends</title>
		<link>http://www.analystequity.com/1518/growing-analyst-ma-reflects-both-global-and-industry-trends</link>
		<comments>http://www.analystequity.com/1518/growing-analyst-ma-reflects-both-global-and-industry-trends#comments</comments>
		<pubDate>Sun, 19 Jun 2011 12:54:05 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1518</guid>
		<description><![CDATA[After Forrester&#8217;s purchase of Springboard Research and PAC&#8217;s purchase of Berlecon, it&#8217;s clear that the resurgence of M&#38;A activity outside the US is also influencing the analyst industry. However, there&#8217;s more at work than the generic impulse of investors to [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1518/growing-analyst-ma-reflects-both-global-and-industry-trends/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>IIAR Salary Survey findings: AR at 30% premium, global scope pushes AR salaries to $120,000</title>
		<link>http://www.analystequity.com/1353/iiar-salary-survey-findings-ar-at-30-premium-global-scope-pushes-ar-salaries-to-120000</link>
		<comments>http://www.analystequity.com/1353/iiar-salary-survey-findings-ar-at-30-premium-global-scope-pushes-ar-salaries-to-120000#comments</comments>
		<pubDate>Mon, 31 Jan 2011 12:40:42 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/1353/iiar-salary-survey-findings-ar-at-30-premium-global-scope-pushes-ar-salaries-to-120000</guid>
		<description><![CDATA[The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1353/iiar-salary-survey-findings-ar-at-30-premium-global-scope-pushes-ar-salaries-to-120000/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Analyst relations&#8217; main problem isn&#8217;t about relating to analysts</title>
		<link>http://www.analystequity.com/1348/analyst-relations-main-problem-isnt-about-relating-to-analysts</link>
		<comments>http://www.analystequity.com/1348/analyst-relations-main-problem-isnt-about-relating-to-analysts#comments</comments>
		<pubDate>Sat, 16 Oct 2010 21:58:54 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/1348/analyst-relations-main-problem-isnt-about-relating-to-analysts</guid>
		<description><![CDATA[It&#8217;s election time for the Industry of Industry Analyst Relations, the global organisations which represents the AR community and keeps an eye on standards (both the analysts&#8217; and the AR community&#8217;s). The members are spoiled for choice in these elections: [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1348/analyst-relations-main-problem-isnt-about-relating-to-analysts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What analyst relations should have learnt from the last decade</title>
		<link>http://www.analystequity.com/1334/junes-webinar-a-decades-lessons-from-analyst-relations</link>
		<comments>http://www.analystequity.com/1334/junes-webinar-a-decades-lessons-from-analyst-relations#comments</comments>
		<pubDate>Mon, 24 May 2010 15:01:21 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1334</guid>
		<description><![CDATA[In June&#8217;s Lighthouse webinar, Lighthouse&#8217;s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1334/junes-webinar-a-decades-lessons-from-analyst-relations/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four steps for measuring the impact of social media outreach</title>
		<link>http://www.analystequity.com/1333/four-steps-for-measuring-the-impact-of-social-media-outreach</link>
		<comments>http://www.analystequity.com/1333/four-steps-for-measuring-the-impact-of-social-media-outreach#comments</comments>
		<pubDate>Mon, 10 May 2010 11:51:12 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[AR 2.0]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1333</guid>
		<description><![CDATA[Research by Lighthouse has found that few analyst relations teams are measuring how effective social media outreach is. In our on-demand webinar, you&#8217;ll learn what the weaknesses are in social media measurement &#8211; and how to fix it. The growth [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1333/four-steps-for-measuring-the-impact-of-social-media-outreach/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Two meetings with Efrem Mallach in London</title>
		<link>http://www.analystequity.com/1323/monday-iiar-cafe-with-efrem-mallach-in-london</link>
		<comments>http://www.analystequity.com/1323/monday-iiar-cafe-with-efrem-mallach-in-london#comments</comments>
		<pubDate>Wed, 10 Feb 2010 15:46:53 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1323</guid>
		<description><![CDATA[There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of &#8216;Win them Over&#8217;the first book on [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1323/monday-iiar-cafe-with-efrem-mallach-in-london/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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