Webinars

July’s webinar shows how to gain from four major changes in analyst relations

 Lighthouse’s analyst attitude surveys give us a deeply insight into the mood in the analyst community. Looking over our recent interviews, we have seen four trends developing in the first half of the year, which produce major challenges for AR managers. In our webinar on July 15, we’ll discuss these four major changes - and […]

23Jun2010 | Editorial | 0 comments | Continued

What analyst relations should have learnt from the last decade

In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan Chapple has worked with almost all of the world’s top technology and telecom brands over […]

24May2010 | Editorial | 0 comments | Continued

Webinar: Four steps for measuring the impact of social media outreach

Research by Lighthouse has found that few analyst relations teams are measuring how effective social media outreach is. In a webinar on May 20, you’ll learn what the weaknesses are in social media measurement - and how to fix it.
The growth of social media requires the need for evaluation to expand its reach and complexity. […]

10May2010 | Editorial | 0 comments | Continued

AR evaluation webinar: How AR can integrate into marketing metrics

Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing managers is to show the impact of all activities on financial consequences.That’s the topic we’ll be discussing in a Lighthouse webinar on January 21st.
AR managers are often in functional silos. Clearly […]

11Jan2010 | Editorial | 0 comments | Continued

Join our Gartner-Burton webinar to hear insider opinion

Advance note: Lighthouse Analyst Relations and InformationSpan are scheduling a free webcast to explore the implications of Gartner’s acquisition of Burton Group. There will be actions for enterprise IT users who either (a) are Burton clients, and need to work out what’s going to happen to their service; or (b) are Gartner clients and may […]

8Jan2010 | Editorial | 0 comments | Continued

How Pierre Audoin Consultants hit the mainstream

On December 17 we ran a webinar to take a closer look at Pierre Audoin Consultants (PAC).  Close watchers of the services industry will need no introduction to PAC, one of Europe’s oldest industry analyst firms. The sort of projects it wins are instructive: it has been appointed by the EC to lead a consortium […]

9Dec2009 | Editorial | 0 comments | Continued

Gartner buys AMR: free Dec 14 webinar for enterprise ERP and Supply Chain specialists

The hot news this week has been the decision of AMR Research to allow itself to be bought by Gartner. If you’re an AMR client you will already be aware of this, and be thinking about your action plan. If you’re a Gartner client in the ERP and Supply Chain space, there will be direct […]

2Dec2009 | Editorial | 1 comment | Continued

Managing the Insight Services Portfolio, From the Panic Cycle to effective delivery

IT budgets are always under constraint, but today’s CIOs are under intense pressure to deliver more for less. At the same time technology development is offering new options, from social computing to sourcing. IT must assess these effectively and invest for business benefit.

13Nov2009 | Editorial | 1 comment | Continued

Free webinar: Join Peggy O’Neil to discuss IIAR’s new AR Certification process

Institute of Industry Analyst Relations has recently launched an independent certification test for AR managers. Join Lighthouse AR for a discussion with Peggy O’Neill, IIAR board member and bring your questions about the exam and certification process. Read Duncan Chapple’s blog about the exam here.
This free webinar will be on Tues Nov. 3 at 8 […]

7Oct2009 | Editorial | 0 comments | Continued

Thursday: What Gartner’s haste, hype and sales can (and can’t) do

At 11 am Eastern time we’re repeating our webinar to review recent changes at Gartner. It’s been interesting to see the feedback we’ve been getting from folk over the last month. A number of these suggest that Gartner is increasing its lead on Forrester in client numbers (although Forrester’s building deeper relationships, and there’s more […]

20Aug2009 | Editorial | 1 comment | Continued

Spotlight on Pierre Audoin Consultants

Pierre Audoin Consultants (PAC), one of Europe’s oldest analyst and consulting companies, is increasingly under the spotlight as it expands from its French and German heartlands. The IIAR interviewed PAC this week, and Lighthouse is taking a more critical look at the firm in our webinar on December 18th.

3Dec2008 | Duncan Chapple | 0 comments | Continued

Monday 13th webinar: Changing demand for research and analysis

Lighthouse Analyst Relations is re-running our last webinar on Monday 13 October to discuss changes in demand for research and analysis services. We’ll be sharing the findings of research we conducted on how demand and pricing for analysts’ research services seems to be changing across various market sectors. To book your seat, visit e-tickets.
To get […]

30Sep2008 | Ivana Lazovic | 0 comments | Continued
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