The buzz about analyst relations continues to increase. After a few difficult years from 2004 to 2007, we’ve seen the influencer and impact of analysts grow year after year. Even viewed in the simplest terms, like how often the phrase [...]
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world's largest high-tech PR agency, published this article in November 2001.] Who are the analysts? With worldwide technology spending on the wane, companies are [...]
PRESS RELEASE Kea Company completes acquisition of Lighthouse Analyst Relations, forming world’s largest analyst relations firm. AMSTERDAM, The Netherlands, LONDON, United Kingdom – March 1 2013 – Amsterdam-headquartered Kea Company today announced it has completed its acquisition of London-headquartered Lighthouse [...]
Users of analyst research have really different perceptions of how independent some analyst firms are. People seem to be fairly certain that Aberdeen Group is less independent than Ovum, but there very mixed opinions about Gartner. On the right is one of [...]
Everyone in or around the analyst industry knows that the four major firms are Gartner, Forrester, IDC and Ovum. But who are four after that, and the four after that? To start you off, here’s one of the charts from [...]
I’m one of the co-authors of a new guide to best practices for LinkedIn which has been published this week by B2B Marketing. As you might imagine, I’m especially interested in the way that LinkedIn is being used for research [...]
The 451 Group announced the acquisition of Yankee Group from Alta Communications on January 3, 2013. Yankee was one of the analyst industry’s most prestigious boutiques through the dot.com boom, with 70 analysts on the payroll in 2006. Today, after four [...]
2012 was a fascinating year for this website. By producing fewer articles and spending more time producing topic guides, the number of visits to the site increased 53%. The most read articles on the site this year were: * Influencer [...]
According to a record number of participants who took this year’s analyst value survey the firms that have become more influential this year are Gartner, Ovum, Forrester, HfS Research, Pierre Audoin Consultants, IDC and Frost and Sullivan. Amongst other questions, [...]
While the Northern hemisphere is getting chilly, this is the one month when salespeople at firms like Gartner and Forrester really start to sweat. Many vendors sign off their major contracts with analysts firms around now, and it’s a great [...]
