On November 14, Ian Scott and I introduced the Analyst Value Index (slides here) to a select group of around a dozen of the world’s largest IT, telecoms and services firms. Scott, an expert social and market researcher who I [...]
At the AR Forum on October 3rd I presented the summary results from the most recent Analyst Value Survey. It’s the only longitudinal survey about analyst influence, and both the results and the reaction to them are fascinating. Last year’s [...]
The Analyst Relations Forum on October 3rd was much more successful than I expected. Forty of the most qualified analyst relations professionals from the US and Europe attended, with others joining online. The three outstanding moments for me were: – [...]
In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR. In [...]
Professor Efrem Mallach PhD literally wrote the book on analyst relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors. Building on his experience at Honeywell and as an analyst, [...]
One of the things that every AR professional needs to consider is how AR is positioned within their own organisation. IIAR board member Caroline Dennington was one of the first speakers approached for the AR Forum. In a new podcast, [...]
On Friday, October 4, the day after the Analyst Relations Forum, we have scheduled a half-day workshop for AR leaders, from 9am to 1pm in Somerset House, London’s outstanding 18th century building. This intimate event is for full-time AR professionals [...]
As readers of this blog will know, the Analyst Value Survey is the only public survey into how people value different analyst firms like Gartner and Forrester. I’ve been running it since 2000, and around 3,000 professionals read the results of [...]
“Industry Analyst Relations”, the book by Dr Ralf Leinemann and I, has been the best-selling AR book on Amazon over the last five years. It’s not a success we expected. We’re proud of our book, but Louis Columbus wrote a [...]
Over the last few months we’ve been surveying AR managers to see what they think are the top issues they want us to discuss at the AR Forum. The results were recently published on the AR Forum’s LinkedIn group, and [...]
