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At the crossroads: Opportunities for AR

“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s future.
“As influence becomes more important and traditional stakeholder models become less focussed, AR can show […]

19Aug2010 | Editorial | 1 comment | Continued

What analyst relations should have learnt from the last decade

In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan Chapple has worked with almost all of the world’s top technology and telecom brands over […]

24May2010 | Editorial | 0 comments | Continued

NDAs mislead, slow, weaken and pressure analyst relationships

Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Lighthouse feels that their impact is almost universally negative, especially in relation to briefings and analyst events. This post aims to outline the four main negative effects and respond to the three most commonly given reasons in favour of the […]

24Feb2010 | Editorial | 6 comments | Continued

Who should be responsible for social media?

Not influencer relations or analyst relations, but mainstream marketing communications should manage your firm’s social media. That’s the outcome of a small-scale poll we ran over the last half of 2009. Our unscientific survey aimed to gather some opinions, and the overall view is that social media need to be centralised rather than in a […]

12Jan2010 | Editorial | 0 comments | Continued

Gartner’s purchase of Burton is a ‘double-whammy’, so the fight’s for second place

Gartner’s purchase of Burton Group continues the M&A process flowing through the analyst industry under the impact of the recession. The initial analysis that I found most interesting was by Phil Fersht. As always, Carter had a good summary of the bits and bytes.
I don’t think Gartner “needed” Burton but I think it is a […]

6Jan2010 | Editorial | 0 comments | Continued

How Pierre Audoin Consultants hit the mainstream

On December 17 we ran a webinar to take a closer look at Pierre Audoin Consultants (PAC).  Close watchers of the services industry will need no introduction to PAC, one of Europe’s oldest industry analyst firms. The sort of projects it wins are instructive: it has been appointed by the EC to lead a consortium […]

9Dec2009 | Editorial | 0 comments | Continued

A tale of two Gartners

It was the best of Gartner; it was the worst of Gartner. It was the AR Forum of wisdom; it was the AR Forum of foolishness. Analyst Relations managers crowded into the Boardwalk on October 20 for Gartner’s annual session for the AR community. It’s a valuable session, and much of the slideware will be […]

21Oct2009 | Editorial | 1 comment | Continued

Gartner’s Symposium: what a difference a year makes!

The annual Gartner Symposium/ITxpo has a rather different air about it this year: numbers are down (I hear there are around 5,000 people although it always feels smaller to me than the stated numbers), heads are down and the dress code’s had a real turn towards the formal (It’s first year when I feel I’m […]

21Oct2009 | Duncan Chapple | 0 comments | Continued

Analyst Relations Certification is a huge advance for the profession

By launching the first independent Analyst Relations Certification (ARC)  scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely forward.
Before today, there were two three organisations offering certification in analyst relations: Lighthouse offered a professional development certificate to AR managers who passed our ten week webinar course; KCG offered a […]

1Oct2009 | Duncan Chapple | 2 comments | Continued

Oxford insight on how social media anticipates analyst trends

Impact of social media is overestimated in the short-term and overestimated in the long-term: what was the message from the Oxford Social Media Conference last week. I was lucky to be invited to the event, held at its Said Business School. Thinking over the day, and especially comments by Richard Sambrook, I think the four […]

23Sep2009 | Editorial | 2 comments | Continued

Lighthouse’s memorandum on Gartner

Duncan Chapple’s webinar on Gartner ended with a powerful discussion between participants on the company’s strategy. This memorandum summarises some of the comments made in the webinar presentation and discussion. Because we follow the Chatham House rule, the note doesn’t attribute particular comments to particular participants. The memorandum should not be taken as a reflection […]

4Sep2009 | Lotte Reddemann | 0 comments | Continued

Datamonitor, Ovum & Butler cohabitation makes AR easier

Last week’s meeting of the IIAR invited a delegation from Datamonitor, including John Leigh, who heads the tech research at Datamonitor and its Ovum and Butler brands, and David Mitchell (who has a similar role as the new Research Fellow). John couldn’t make it, but Datamonitor CEO Mark Meek and David Mitchell gave a spirited […]

13Jul2009 | Duncan Chapple | 2 comments | Continued
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