Events
At the crossroads: Opportunities for AR
“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s future.
“As influence becomes more important and traditional stakeholder models become less focussed, AR can show […]
July’s webinar shows how to gain from four major changes in analyst relations
Lighthouse’s analyst attitude surveys give us a deeply insight into the mood in the analyst community. Looking over our recent interviews, we have seen four trends developing in the first half of the year, which produce major challenges for AR managers. In our webinar on July 15, we’ll discuss these four major changes - and […]
23Jun2010 | Lighthouse | 0 comments | ContinuedWhat analyst relations should have learnt from the last decade
In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan Chapple has worked with almost all of the world’s top technology and telecom brands over […]
24May2010 | Lighthouse | 0 comments | ContinuedWebinar: Four steps for measuring the impact of social media outreach
Research by Lighthouse has found that few analyst relations teams are measuring how effective social media outreach is. In a webinar on May 20, you’ll learn what the weaknesses are in social media measurement - and how to fix it.
The growth of social media requires the need for evaluation to expand its reach and complexity. […]
NDAs mislead, slow, weaken and pressure analyst relationships
Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Lighthouse feels that their impact is almost universally negative, especially in relation to briefings and analyst events. This post aims to outline the four main negative effects and respond to the three most commonly given reasons in favour of the […]
24Feb2010 | Lighthouse | 6 comments | ContinuedWho should be responsible for social media?
Not influencer relations or analyst relations, but mainstream marketing communications should manage your firm’s social media. That’s the outcome of a small-scale poll we ran over the last half of 2009. Our unscientific survey aimed to gather some opinions, and the overall view is that social media need to be centralised rather than in a […]
12Jan2010 | Lighthouse | 0 comments | ContinuedAR evaluation webinar: How AR can integrate into marketing metrics
Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing managers is to show the impact of all activities on financial consequences.That’s the topic we’ll be discussing in a Lighthouse webinar on January 21st.
AR managers are often in functional silos. Clearly […]
Join our Gartner-Burton webinar to hear insider opinion
Advance note: Lighthouse Analyst Relations and InformationSpan are scheduling a free webcast to explore the implications of Gartner’s acquisition of Burton Group. There will be actions for enterprise IT users who either (a) are Burton clients, and need to work out what’s going to happen to their service; or (b) are Gartner clients and may […]
8Jan2010 | Lighthouse | 0 comments | ContinuedGartner’s purchase of Burton is a ‘double-whammy’, so the fight’s for second place
Gartner’s purchase of Burton Group continues the M&A process flowing through the analyst industry under the impact of the recession. The initial analysis that I found most interesting was by Phil Fersht. As always, Carter had a good summary of the bits and bytes.
I don’t think Gartner “needed” Burton but I think it is a […]
How Pierre Audoin Consultants hit the mainstream
On December 17 we ran a webinar to take a closer look at Pierre Audoin Consultants (PAC). Close watchers of the services industry will need no introduction to PAC, one of Europe’s oldest industry analyst firms. The sort of projects it wins are instructive: it has been appointed by the EC to lead a consortium […]
9Dec2009 | Lighthouse | 0 comments | Continued
Hi Nancy, in our opinion it's not effective to tier entire firms. We tier individual analysts. The most important analyst ...
Interesting post-of course it depends what industry and geography you are targeting. Do you really consider Datamonitor/Ovum in the ...
I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
