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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; AR books</title>
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	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>New on Amazon: Industry Analyst Relations &#8211; An Extension to PR</title>
		<link>http://www.analystequity.com/1066/new-book-industry-analyst-relations-an-extension-to-pr</link>
		<comments>http://www.analystequity.com/1066/new-book-industry-analyst-relations-an-extension-to-pr#comments</comments>
		<pubDate>Wed, 17 Sep 2008 13:56:07 +0000</pubDate>
		<dc:creator>Doreen Mwendah</dc:creator>
				<category><![CDATA[Analyst Equity - Most read recently]]></category>
		<category><![CDATA[AR books]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Our news]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1066</guid>
		<description><![CDATA[Folrose Press has published Industry Analyst Relations &#8211; An Extension to PR, a new book on analyst relations by Dr Ralf Leinemann and Duncan Chapple, Lighthouse&#8217;s managing director. It&#8217;s a step-by-step guide for communication managers who need to develop an [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>On price elasticity, and other things that snap</title>
		<link>http://www.analystequity.com/714/on-price-elasticity-and-other-things-that-snap</link>
		<comments>http://www.analystequity.com/714/on-price-elasticity-and-other-things-that-snap#comments</comments>
		<pubDate>Thu, 09 Aug 2007 16:43:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[AR books]]></category>
		<category><![CDATA[Efrem Mallach]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=714</guid>
		<description><![CDATA[Would your business pay $427 to be able to show the dollar impact of its analyst relations program? Is that a fair price? And if you got the most comprehensive guide to analyst relations along with it, what would be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Save $75 on Efrem Mallach&#8217;s book on analyst relations</title>
		<link>http://www.analystequity.com/682/save-75-on-efrem-mallachs-book-on-analyst-relations</link>
		<comments>http://www.analystequity.com/682/save-75-on-efrem-mallachs-book-on-analyst-relations#comments</comments>
		<pubDate>Thu, 17 May 2007 20:10:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[AR books]]></category>
		<category><![CDATA[Efrem Mallach]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=682</guid>
		<description><![CDATA[The twentieth anniversary edition of Efrem Mallach&#8217;s landmark book on analyst relations is now on Amazon. One UK book shop is selling the book at a $75 dollar discount, so first come, first served. It&#8217;s less costly than a Gartner [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8216;Win Them Over&#8217; wins global distribution</title>
		<link>http://www.analystequity.com/395/win-them-over-wins-global-distribution</link>
		<comments>http://www.analystequity.com/395/win-them-over-wins-global-distribution#comments</comments>
		<pubDate>Wed, 02 May 2007 07:15:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[AR books]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=395</guid>
		<description><![CDATA[Ingram, the world&#8217;s largest book wholesaler, has taken over the distribution of Efrem Mallach&#8217;s book. The twentieth anniversary edition was published in 2007, and Win Them Over remains the first and best book on analyst relations &#8212; and the only [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Maximizing the Value of Analyst Relations</title>
		<link>http://www.analystequity.com/382/maximizing-the-value-of-analyst-relations</link>
		<comments>http://www.analystequity.com/382/maximizing-the-value-of-analyst-relations#comments</comments>
		<pubDate>Wed, 18 Apr 2007 15:40:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[AR books]]></category>
		<category><![CDATA[Boardroom]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=382</guid>
		<description><![CDATA[One of Lighthouse&#8217;s traditions is the Boardroom: an annual working lunch for AR professionals, hosted in San Jose, CA, the week before Gartner&#8217;s Symposium. This week, we met to discuss ways to maximize the value of AR in a recessionary [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mid-Atlantic reading on the English</title>
		<link>http://www.analystequity.com/209/mid-atlantic-reading-on-the-english</link>
		<comments>http://www.analystequity.com/209/mid-atlantic-reading-on-the-english#comments</comments>
		<pubDate>Sun, 28 May 2006 22:35:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[AR books]]></category>
		<category><![CDATA[Cultures]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=209</guid>
		<description><![CDATA[Although international industry analyst firms aim to use similar methods when writing their research, winning sales recommendations still means connecting with the &#8216;go-to&#8217; analysts in national markets. I tend to recommend Kate Fox&#8217;s book, Watching the English, to those trying [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Louis Columbus&#8217; holiday season gift</title>
		<link>http://www.analystequity.com/117/louis-columbus-holiday-season-gift</link>
		<comments>http://www.analystequity.com/117/louis-columbus-holiday-season-gift#comments</comments>
		<pubDate>Fri, 09 Dec 2005 15:48:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[AR books]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=117</guid>
		<description><![CDATA[I&#8217;m sure many of the readers of this blog know my colleague Louis Columbus. This beaming face is the second on this page. His book Getting Results from your Analyst Relations Strategies is an exceptionally useful introduction in analyst relations, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>AR guide published by CFA Institute</title>
		<link>http://www.analystequity.com/91/ar-guide-published-by-cfa-institute</link>
		<comments>http://www.analystequity.com/91/ar-guide-published-by-cfa-institute#comments</comments>
		<pubDate>Tue, 11 Oct 2005 12:44:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[AR books]]></category>
		<category><![CDATA[Ethics & crises]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=91</guid>
		<description><![CDATA[The CFA Institute is best known worldwide for its rigorous chartered financial analyst (CFA) curriculum and examination program. It&#8217;s an interesting expression of the lack of openly-accepted best-practice guidance for AR professionals that it has been left to this organisation [...]]]></description>
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