Folrose Press has published Industry Analyst Relations – An Extension to PR, a new book on analyst relations by Dr Ralf Leinemann and Duncan Chapple, Lighthouse’s managing director. It’s a step-by-step guide for communication managers who need to develop an [...]
Would your business pay $427 to be able to show the dollar impact of its analyst relations program? Is that a fair price? And if you got the most comprehensive guide to analyst relations along with it, what would be [...]
The twentieth anniversary edition of Efrem Mallach’s landmark book on analyst relations is now on Amazon. One UK book shop is selling the book at a $75 dollar discount, so first come, first served. It’s less costly than a Gartner [...]
Ingram, the world’s largest book wholesaler, has taken over the distribution of Efrem Mallach’s book. The twentieth anniversary edition was published in 2007, and Win Them Over remains the first and best book on analyst relations — and the only [...]
One of Lighthouse’s traditions is the Boardroom: an annual working lunch for AR professionals, hosted in San Jose, CA, the week before Gartner’s Symposium. This week, we met to discuss ways to maximize the value of AR in a recessionary [...]
Although international industry analyst firms aim to use similar methods when writing their research, winning sales recommendations still means connecting with the ‘go-to’ analysts in national markets. I tend to recommend Kate Fox’s book, Watching the English, to those trying [...]
I’m sure many of the readers of this blog know my colleague Louis Columbus. This beaming face is the second on this page. His book Getting Results from your Analyst Relations Strategies is an exceptionally useful introduction in analyst relations, [...]
The CFA Institute is best known worldwide for its rigorous chartered financial analyst (CFA) curriculum and examination program. It’s an interesting expression of the lack of openly-accepted best-practice guidance for AR professionals that it has been left to this organisation [...]
