AR books

New on Amazon: Industry Analyst Relations - An Extension to PR

Folrose Press has published Industry Analyst Relations - An Extension to PR, a new book on analyst relations by Dr Ralf Leinemann and Duncan Chapple, Lighthouse’s managing director. It’s a step-by-step guide for communication managers who need to develop an AR program. The 108-page large format book retails for £15 (or less) from Amazon and […]

17Sep2008 | Doreen Mwendah | 5 comments | Continued

On price elasticity, and other things that snap

Would your business pay $427 to be able to show the dollar impact of its analyst relations program? Is that a fair price? And if you got the most comprehensive guide to analyst relations along with it, what would be a fair price?
Barbara French writes on her blog that the list price of $500 is […]

9Aug2007 | Editorial | 0 comments | Continued

Save $75 on Efrem Mallach’s book on analyst relations

The twentieth anniversary edition of Efrem Mallach’s landmark book on analyst relations is now on Amazon. One UK book shop is selling the book at a $75 dollar discount, so first come, first served.
It’s less costly than a Gartner report, but the careful explaination of how to calculate the dollar value of your analyst relations […]

17May2007 | Editorial | 0 comments | Continued

‘Win Them Over’ wins global distribution

Ingram, the world’s largest book wholesaler, has taken over the distribution of Efrem Mallach’s book. The twentieth anniversary edition was published in 2007, and Win Them Over remains the first and best book on analyst relations — and the only such book to also address itself to the influence of consultants. It’s the perfect basis […]

2May2007 | Editorial | 0 comments | Continued

Maximizing the Value of Analyst Relations

One of Lighthouse’s traditions is the Boardroom: an annual working lunch for AR professionals, hosted in San Jose, CA, the week before Gartner’s Symposium. This week, we met to discuss ways to maximize the value of AR in a recessionary environment. Geoff Roach is an wonderful host, and arranged a private boardroom for us in […]

18Apr2007 | Editorial | 0 comments | Continued

Mid-Atlantic reading on the English

Although international industry analyst firms aim to use similar methods when writing their research, winning sales recommendations still means connecting with the ‘go-to’ analysts in national markets. I tend to recommend Kate Fox’s book, Watching the English, to those trying to cross the cultural divide when briefing industry analysts here.
Fox is an Oxford-based anthopologist […]

28May2006 | Editorial | 0 comments | Continued

Louis Columbus’ holiday season gift

I’m sure many of the readers of this blog know my colleague Louis Columbus. This beaming face is the second on this page. His book Getting Results from your Analyst Relations Strategies is an exceptionally useful introduction in analyst relations, and is now available on Amazon.
As I understand it, the book has been an even […]

9Dec2005 | Editorial | 0 comments | Continued

AR guide published by CFA Institute

The CFA Institute is best known worldwide for its rigorous chartered financial analyst (CFA) curriculum and examination program. It’s an interesting expression of the lack of openly-accepted best-practice guidance for AR professionals that it has been left to this organisation to publish a guide for AR, even if their guide focuses on the interests […]

11Oct2005 | Editorial | 0 comments | Continued