Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win rate. Sadly many technology solution providers have not found the ways to make that relationship really [...]
This time last year the number of analysts relations vacancies was trending downwards, but we’ve seen a slight but continuing increase since then, as this chart shows. This week we’ve seen several roles where analyst relations skills are considered a [...]
Today we announced that we’re formalising our partner with Linx. Linx is a research-driven provider of strategic insights with an offer that deserve an international audience. Lighthouse and Linx had an informal relationship over the last five or six years, reflecting [...]
The 451 Group stepped up to a new level in Europe this week with its HCTS Europe conference, attended by around 380 people at the upscale Landmark in central London. 451 Research is known for its focus on emergent and [...]
The buzz about analyst relations continues to increase. After a few difficult years from 2004 to 2007, we’ve seen the influencer and impact of analysts grow year after year. Even viewed in the simplest terms, like how often the phrase [...]
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world's largest high-tech PR agency, published this article in November 2001.] Who are the analysts? With worldwide technology spending on the wane, companies are [...]
I, Kea Company, take Lighthouse Analyst Relations, to be my partner, to have and to hold from this day forward, for better or for worse, for richer, for poorer, in sickness and in health, to love and to cherish; and [...]
PRESS RELEASE Kea Company completes acquisition of Lighthouse Analyst Relations, forming world’s largest analyst relations firm. AMSTERDAM, The Netherlands, LONDON, United Kingdom – March 1 2013 – Amsterdam-headquartered Kea Company today announced it has completed its acquisition of London-headquartered Lighthouse [...]
Here at Lighthouse we’re really wondering whether it’s possible to talk about services firms as a meaningful category. Take a look, for example, at the 2012 Influencer Quadrant for enterprise solutions. Even though this IQ excludes the major Powerhouse vendors, [...]
The Analyst Equity blog had visitors from exactly 100 countries over the last six months. 42% of visitors are in the United States and a further 42% come from seven other counties, all of which have notable communities of analyst relations professionals: [...]
