The growth of free research is an absolutely fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry, previously, in the form of White Papers. Often White Papers were working well for both analysts [...]
Vanson Bourne have given me the results of their 2008 interviews of 232 UK IT professionals about their media consumption. Out of twelve major media, IT blogs (other than those written by publishers’ staff) some dead last. Only 15% consider [...]
“A tsunami of paid bilge” is Wired‘s verdict on blogs. Their argument is worth considering: On the one hand, Blogging is so 2004. On the other, blogging is now so professional and high volume that is is less independent and [...]
The rising interest in influencer relations will dangerous disorient managers who see influencers as a new category, separate from and exclusive of existing audiences, such as industry analysts and the media. In particular, its would be quite mistaken to think [...]
Since writing on analysts and bloggers I’ve had some more thoughts and a lot of feedback, some of which is incorporated below. This blog has stimulated quite a few reactions, and I encourage readers to look at Dean and Dan’s [...]
We have recently raised the issue of how to relate to analysts who are bloggers with a few of our peers. We wanted to see if the situation has moved on much from Tim’s PR Hype Cycle, and it has. [...]
There’s some interesting research about analysts in this presentation, Top 5 Demand Generation Strategies, which Sybase shared at the 2006 dreamforce conference. Click along to slide 14 to see the research that attracted me, but keep on reading! Its a [...]
Some great new research papers from Vanson Bourne come highly recommended. At first glance (walking out the door for the weekend) they look excellent. I’m especially attracted by the paper called Technology media, brand recognition and the role of research. [...]
I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. I don’t know [...]
Our post on growth opportunities for competitors to Forrester and Gartner has triggered some discussion, both in our monthly ‘Advisor Spotlight’ webinar, another blog and on our Boardroom. In particular, there’s a real discussion about how far other analyst firms [...]
