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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; Blogs</title>
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	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>Oxford insight on how social media anticipates analyst trends</title>
		<link>http://www.analystequity.com/1275/oxford-insight-on-how-social-media-anticipates-analyst-trends</link>
		<comments>http://www.analystequity.com/1275/oxford-insight-on-how-social-media-anticipates-analyst-trends#comments</comments>
		<pubDate>Wed, 23 Sep 2009 12:43:48 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Experton]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1275</guid>
		<description><![CDATA[Impact of social media is overestimated in the short-term and overestimated in the long-term: what was the message from the Oxford Social Media Conference last week. I was lucky to be invited to the event, held at its Said Business [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Analyst firms must learn from the Mzinga case study</title>
		<link>http://www.analystequity.com/1208/analyst-firms-must-learn-from-the-mzinga-case-study</link>
		<comments>http://www.analystequity.com/1208/analyst-firms-must-learn-from-the-mzinga-case-study#comments</comments>
		<pubDate>Tue, 14 Apr 2009 06:56:25 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[AR 2.0]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Forrester]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1208</guid>
		<description><![CDATA[Gianni Catalfamo, co-leader of the European Technology Practice of the Brodeur&#124;Pleon Worldwide, has posed some important questions in his recent Mzinga case study. As one of the few nuclear engineers working in PR, Gianni&#8217;s thoughts are always worth reading. He [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1208/analyst-firms-must-learn-from-the-mzinga-case-study/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analysts as bloggers: three sides to a triangle</title>
		<link>http://www.analystequity.com/1196/analysts-as-bloggers-three-sides-to-a-triangle</link>
		<comments>http://www.analystequity.com/1196/analysts-as-bloggers-three-sides-to-a-triangle#comments</comments>
		<pubDate>Thu, 26 Mar 2009 09:45:50 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Measurement]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1196</guid>
		<description><![CDATA[Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts who blogs. It&#8217;s a useful summary of the discussion on blogs&#8217; influence, because it shows both [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1196/analysts-as-bloggers-three-sides-to-a-triangle/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT blogs are the medium least trusted by professionals</title>
		<link>http://www.analystequity.com/1165/it-blogs-are-the-medium-least-trusted-by-professionals</link>
		<comments>http://www.analystequity.com/1165/it-blogs-are-the-medium-least-trusted-by-professionals#comments</comments>
		<pubDate>Thu, 12 Feb 2009 12:29:16 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1165</guid>
		<description><![CDATA[Vanson Bourne have given me the results of their 2008 interviews of 232 UK IT professionals about their media consumption. Out of twelve major media, IT blogs (other than those written by publishers&#8217; staff) some dead last. Only 15% consider [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Has blogging produced &#8220;a tsunami of paid bilge&#8221;?</title>
		<link>http://www.analystequity.com/1095/has-blogging-produced-a-tsunami-of-paid-bilge</link>
		<comments>http://www.analystequity.com/1095/has-blogging-produced-a-tsunami-of-paid-bilge#comments</comments>
		<pubDate>Thu, 23 Oct 2008 11:10:19 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1095</guid>
		<description><![CDATA[&#8220;A tsunami of paid bilge&#8221; is Wired&#8216;s verdict on blogs. Their argument is worth considering: On the one hand, Blogging is so 2004. On the other, blogging is now so professional and high volume that is is less independent and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MarcDuke-MarcDuke, so good they named it twice</title>
		<link>http://www.analystequity.com/364/marcduke-marcduke-so-good-they-named-it-twice</link>
		<comments>http://www.analystequity.com/364/marcduke-marcduke-so-good-they-named-it-twice#comments</comments>
		<pubDate>Wed, 21 Mar 2007 10:23:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=364</guid>
		<description><![CDATA[There&#8217;s a new AR blog -http://MarcDuke-MarcDuke.blogspot.com/. Marc is a seasoned AR professional who has had a solid grounding in marketing theory over the years. He and I are two of the few AR people who have the Chartered Marketer qualification [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The things to ponder over the weekend</title>
		<link>http://www.analystequity.com/325/the-things-to-ponder-over-the-weekend</link>
		<comments>http://www.analystequity.com/325/the-things-to-ponder-over-the-weekend#comments</comments>
		<pubDate>Fri, 02 Feb 2007 17:40:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Efrem Mallach]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=325</guid>
		<description><![CDATA[I&#8217;ll be mulling over three things over the weekend, and would love to hear your comments. Someone&#8217;s just pointed out to me that just over half of JupiterKagan&#8217;s analysts have official blogs, including their senior people. Yankee Group, perhaps their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Contraints on the influence of analysts&#8217; blogs</title>
		<link>http://www.analystequity.com/308/contraints-on-the-influence-of-analysts-blogs</link>
		<comments>http://www.analystequity.com/308/contraints-on-the-influence-of-analysts-blogs#comments</comments>
		<pubDate>Thu, 04 Jan 2007 09:07:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Cultures]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=308</guid>
		<description><![CDATA[Lighthouse&#8217;s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts&#8217; blogs, is still modest. There&#8217;s a significant difference between the impact that different &#8216;channels&#8217; of information have and, even if the [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/308/contraints-on-the-influence-of-analysts-blogs/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Presto Vivace Blog: How to Pitch Bloggers</title>
		<link>http://www.analystequity.com/108/presto-vivace-blog-how-to-pitch-bloggers</link>
		<comments>http://www.analystequity.com/108/presto-vivace-blog-how-to-pitch-bloggers#comments</comments>
		<pubDate>Fri, 11 Nov 2005 16:10:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=108</guid>
		<description><![CDATA[Alice has an interesting comment on the side bar of her blog: &#8220;Never be an anonymous source. If you cannot say it on the record, that is a signal that it should not be said at all&#8221;. It would be [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/108/presto-vivace-blog-how-to-pitch-bloggers/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When PRs pitch to blogs&#8230;</title>
		<link>http://www.analystequity.com/84/when-prs-pitch-to-blogs</link>
		<comments>http://www.analystequity.com/84/when-prs-pitch-to-blogs#comments</comments>
		<pubDate>Thu, 22 Sep 2005 18:24:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=84</guid>
		<description><![CDATA[Blogger Phil Gomes, a graduate student at USC&#8217;s Annenburg school of communications and an online specialist at the Edelman PR agency, has written a lovely set of guidelines for PR managers who want to &#8216;pitch&#8217; stories to him. Okay, we&#8217;ll [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/84/when-prs-pitch-to-blogs/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Analyst Watch launches</title>
		<link>http://www.analystequity.com/52/mobile-analyst-watch-launches</link>
		<comments>http://www.analystequity.com/52/mobile-analyst-watch-launches#comments</comments>
		<pubDate>Fri, 29 Jul 2005 09:44:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=52</guid>
		<description><![CDATA[Most blogs fail to get past the first ten postings, but Mobile Analyst Watch is now up and walking. Silicon Valley geek John Sun has started his own blog, which tracks the analysts covering the mobile devices, content and services [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/52/mobile-analyst-watch-launches/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogs Impact on Analyst Relations</title>
		<link>http://www.analystequity.com/18/blogs-impact-on-analyst-relations</link>
		<comments>http://www.analystequity.com/18/blogs-impact-on-analyst-relations#comments</comments>
		<pubDate>Tue, 26 Apr 2005 08:35:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=18</guid>
		<description><![CDATA[Blogs Impact on Analyst Relations reflects some interesting triumphalism from Yahoo&#8217;s PRs.]]></description>
		<wfw:commentRss>http://www.analystequity.com/18/blogs-impact-on-analyst-relations/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weblogs and Best Practices</title>
		<link>http://www.analystequity.com/9/weblogs-and-best-practices</link>
		<comments>http://www.analystequity.com/9/weblogs-and-best-practices#comments</comments>
		<pubDate>Mon, 24 May 2004 22:49:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=9</guid>
		<description><![CDATA[Analyst Weblogs and AR Best Practices &#124; Analyst Cafe: Tekrati Tips A very nice set of tips!]]></description>
		<wfw:commentRss>http://www.analystequity.com/9/weblogs-and-best-practices/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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