Real thought leadership is about developing thought followership. This week I was speaking with a fellow Manchester Business School alum, Utpal Ghosh from Ipsos Mori, about our rare dual perspectives on the thought leadership space: we are both generators, as well [...]
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is [...]
Because analysts’ opinions are amongst the most authoritative content being discussed about technology, both online and offline, analyst relations should be an essential element of both B2B and B2C marketing in 2012. Sadly, the profession of analyst relations is struggling [...]
In my recent interviews with many communications managers, one of the key problems that comes up is the time spent on coordination. However, a few companies seem to have a much lower communication overhead because a strong brand story allows [...]
Imagine the conversation: “Great news! The CEO of our biggest client has agreed to give us an endorsement. What do we do next?”. Most companies are familiar with making the most of case studies. They step through the problem, the [...]
High quality content is being developed cheap or free in almost every niche of publishing. Both start-ups like Yelp! and mainstream publishing firms are able to get crowdsourced content, and in that way drive down costs and drive up quality. [...]
Praise goes to the IIAR for breaking the news (to me, at least) of Gartner’s purchase of AMR Research. The AR institute posted the news an hour before Gartner’s press release on BusinessWire started to pop up in the press. [...]
Impact of social media is overestimated in the short-term and overestimated in the long-term: what was the message from the Oxford Social Media Conference last week. I was lucky to be invited to the event, held at its Said Business [...]
Gianni Catalfamo, co-leader of the European Technology Practice of the Brodeur|Pleon Worldwide, has posed some important questions in his recent Mzinga case study. As one of the few nuclear engineers working in PR, Gianni’s thoughts are always worth reading. He [...]
Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts who blogs. It’s a useful summary of the discussion on blogs’ influence, because it shows both [...]
