Analyst Attitude

How can we stop the decline of analyst relations?

There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last year’s changes, creating huge benefits for those AR teams that fill the gap. That is the overwhelming tone of conversations with around two dozen analysts […]

26Feb2010 | Lighthouse | 1 comment | Continued

Lighthouse relaunches the Analyst Relationship Maturity audit

Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow for an Analyst Attitude Survey. And as budgets come under pressure, it’s harder to maintain measurement budgets. That’s why Lighthouse is relaunching our Analyst Relationship Maturity audit (ARM). In recent years […]

22Jul2009 | Duncan Chapple | 0 comments | Continued

Auditing the rapport in your analyst relationships

Analyst Relationship Audit (ARA) is a measurement for the progress of analyst relations programs. First developed in 2001, it involves a series of confidential interviews with analysts following a company’s peer group in order to determine the current level of relationships with the key analyst houses. The diagram here shows an example from an audit […]

6Feb2007 | Lighthouse | 0 comments | Continued

A ‘Central Limit’ on bias when surveying analysts

When surveying analysts, many AR managers are uncertain about how many analysts need to be surveyed for the results to be significant. Few AR managers are interested by statistical theory, and statistics is an area where intuition is greatly misleading.
When firms are aiming at a small number of analysts, it’s a non-problem. If you’re selling […]

30Jan2007 | Lighthouse | 1 comment | Continued

Courts don’t remove demand for falsified survey results

Depending on your view, it’s either amusing or horrific to see how much so-called research is falsified. Much of Lighthouse’s work involves academic researchers, and in my spare time I remain part of that community. Working with professors and PhDs helps us to ensure that our search for the truth remains both rigourous and self-critical.
Yesterday’s […]

9Oct2006 | Lighthouse | 0 comments | Continued

Increased AR effort increases analysts’ expectations

Many of our clients successfully use our Analyst Attitude Surveys to compare their performance against their competitors and, in doing so, make the case for better resources.
Of course, it’s a race: everyone is advancing their analyst relations, so the question is not whether you put more effort into your AR, but whether you can increase […]

17Mar2006 | Lighthouse | 0 comments | Continued

AR measurement: awareness or tonality? Or neither?

I had a fascinating discussion recently with the head of AR for one of the largest and slickest consulting companies (Honestly, it’s great to be in London — everyone in AR comes here eventually). Their analyst relations is very ‘conscious’ - they have a mature and stable idea of the whole process and, in fact, […]

1Sep2005 | Lighthouse | 0 comments | Continued

How AR makes firms grow 280% faster

Our latest Analyst Attitude benchmarking study, for networking and telecommunications, shows how the key principles of analyst relations success are the same in networking as in other markets, but the results are amplified. Generally, there are lot of indicators that point in the same direction. Compared to their competitors, firms that are better at analyst […]

29Jul2005 | Lighthouse | 0 comments | Continued

Why the ‘big brand’ services firms are failing with analysts

Lighthouse’s annual analyst attitude survey for services was launched with a conference call yesterday. Donna Stein, former AR head at 3Com and Lucent, and I gave the key findings of the study to callers from several of the top 30 services firms, whom we profile in the survey.
The services market has seen a big change […]

1Jul2005 | Lighthouse | 0 comments | Continued