Surveys

How can we stop the decline of analyst relations?

There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last year’s changes, creating huge benefits for those AR teams that fill the gap. That is the overwhelming tone of conversations with around two dozen analysts […]

26Feb2010 | Editorial | 1 comment | Continued

Listen up! Analysts say analyst relations is getting worse

Over the last week I’ve been discussing the initial results from our Analyst Attitude Survey with clients. The general picture is pretty depressing. AR is in reverse and analysts are less likely to recommend firms than they were. Because analysts are getting more experienced and more cautious, firms must improve their ability to put strategic […]

23Dec2009 | Editorial | 4 comments | Continued

Lighthouse relaunches the Analyst Relationship Maturity audit

Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow for an Analyst Attitude Survey. And as budgets come under pressure, it’s harder to maintain measurement budgets. That’s why Lighthouse is relaunching our Analyst Relationship Maturity audit (ARM). In recent years […]

22Jul2009 | Duncan Chapple | 0 comments | Continued

Avoidance, bias and insularity are top challenges with AR measurement

What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on challenging aspects of measurement, I’m not sure if they are all mistakes - let alone the most serious mistakes.
To pick up on just […]

23Jun2009 | Duncan Chapple | 3 comments | Continued

ICT numbers and their reliability

A new paper from Berlecon is an important broadside against much of the rest of the analyst industry. The paper is only in German, so I thought I’d attempt a translation of the paper, by Dr. Andreas Stiehler.
Of course, also look at our posts on statistics , biased samples and megamistakes.
–oo00oo–
Hunger for numbers is substantial […]

27Apr2007 | Editorial | 1 comment | Continued

What most AR managers do NOT consider important

Phew! We’ve just finished the number crunching from our readers’ survey. We’ve asked readers to rate the importance of 75 topics covered in analyst relations training courses. Participants have already received the results.
We had an excellent response, with respondents spread fairly evenly between AR managers in telecoms, software, storage and ‘powerhouse’ technology providers. Around a […]

11Apr2007 | Editorial | 0 comments | Continued

Visits hit a new high - so take our survey

Analyst Equity had more than 2,500 unique visits this month: the highest so far. That’s a testament to the growing usefulness of Analyst Equity. We’ve improved by paying more attention to readers’ interests. You can help us by taking our survey, which we are using to see what topics we should be stressing in our […]

31Mar2007 | Editorial | 0 comments | Continued

Survey: What would you like Analyst Equity to write about?

Analyst Equity is running a survey to help us better identify the issues that we should be focussing on in the blog and our free conference calls. We need your help to work out what we should prioritise.
Our goal is to start a series of ‘how to’ postings discussing different approaches to some of the […]

19Mar2007 | Editorial | 0 comments | Continued

Should research be one of the metrics used in Analyst Relations?

Thanks to Dominic for passing me some thoughts on “Metrics Used in Analyst Relations”, copyrighted by Josh, so ask them for a copy. In a few words, he neatly summarises the pros and cons of several metrics.
Unsurprisingly, one of the top two is assessment of inclusion in published analyst research. He writes:
o Pros: Relatively easy […]

9Mar2007 | Editorial | 0 comments | Continued

2007 CIO survey set for April

We’ll be running our annual CIO Survey again this year (RSS readers will also see that we’ve created a CIO Survey tag). This is a unique survey: it surveys an international group of CIOs and other senior buyers of enterprise-scale high technology solutions. We gave an outline of the methodology in 2005. Last year firms […]

16Feb2007 | Editorial | 0 comments | Continued

More fiction from influencer50?

This month’s issue of The Marketer includes an article which claims that analyst influence is falling. Influencer50’s Duncan Brown has the byline on the article, which unsurprisingly includes no detail to support the claim.
As we commented in October, while this claim is bound to get headlines influencer50 doesn’t seem to have any research that […]

8Feb2007 | Editorial | 4 comments | Continued

Auditing the rapport in your analyst relationships

Analyst Relationship Audit (ARA) is a measurement for the progress of analyst relations programs. First developed in 2001, it involves a series of confidential interviews with analysts following a company’s peer group in order to determine the current level of relationships with the key analyst houses. The diagram here shows an example from an audit […]

6Feb2007 | Editorial | 0 comments | Continued
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