When we ran our AR Master Class in London this month, a large part of the discussion focused on putting a cash value on analyst relations. While the generic calculation for return on investment (ROI) is well known, AR managers [...]
We recently mentioned that budgets for AR have risen to 28% of PR spend. I’ve had an interesting question from a reader. Do increased budgets mean anything? Effective analyst relations is really about building relationships not simply about budgets, or [...]
It’s slightly surprising to many that there is no simple rule of thumb for the cash value of AR. Of course, there are complex systems to look at the cash value: one of these is win-loss analysis, another [which uses [...]
Lighthouse’s measurement work often provokes interesting questions. Recently, one client asked if we conducted any research that could give a ballpark figure on how much analyst coverage is “worth” in cash. Of course, many PR agencies have a simple policy: [...]
My colleague Enrico Camerinelli helped a number of his former clients at META Group to calculate their return on investment from IT purchases they had made. At the Gartner Symposium in Orlando next month, Lighthouse will be introducing Enrico’s methodology [...]
