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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; ROI</title>
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	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>Slides: How to maximise value for money from analyst contracts</title>
		<link>http://www.analystequity.com/1954/webinar-how-to-maximise-value-for-money-from-analyst-contracts</link>
		<comments>http://www.analystequity.com/1954/webinar-how-to-maximise-value-for-money-from-analyst-contracts#comments</comments>
		<pubDate>Thu, 16 May 2013 00:10:17 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst firms]]></category>
		<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1954</guid>
		<description><![CDATA[Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key steps for firms wanting to get more value from analysts. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Planning IDEAL relationships in an uneven recession</title>
		<link>http://www.analystequity.com/1102/2009-planning-ideal-relationships-in-an-uneven-recession</link>
		<comments>http://www.analystequity.com/1102/2009-planning-ideal-relationships-in-an-uneven-recession#comments</comments>
		<pubDate>Sat, 15 Nov 2008 13:23:38 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[AR fundamentals]]></category>
		<category><![CDATA[IDEAL method]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1102</guid>
		<description><![CDATA[Many AR professionals are planning for recession right now. Lighthouse&#8217;s assessment remains that we&#8217;ll see a very uneven dip, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1102/2009-planning-ideal-relationships-in-an-uneven-recession/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Found on blip.tv</title>
		<link>http://www.analystequity.com/877/found-on-bliptv</link>
		<comments>http://www.analystequity.com/877/found-on-bliptv#comments</comments>
		<pubDate>Fri, 14 Mar 2008 21:46:16 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=877</guid>
		<description><![CDATA[In this segment from the IBM Software Group Connection Summit 2007, James talks with Jerrilyn Glanville, a veteran of IBM Analyst Relations (&#8220;AR&#8221; for short). They discuss the role of AR, both on the side of the analyst and of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Blocks for a World-class Analyst Relations Programme</title>
		<link>http://www.analystequity.com/393/building-blocks-for-a-world-class-analyst-relations-programme</link>
		<comments>http://www.analystequity.com/393/building-blocks-for-a-world-class-analyst-relations-programme#comments</comments>
		<pubDate>Tue, 01 May 2007 09:10:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Asia-Pacific]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=393</guid>
		<description><![CDATA[Developing a competitive and effective Analyst Relations programme is an absolute necessity for all firms today that are selling organizations valuable technology, communications or services. Firms not only need to communicate effectively with global and regional analysts but also continuously [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Maximizing the Value of Analyst Relations</title>
		<link>http://www.analystequity.com/382/maximizing-the-value-of-analyst-relations</link>
		<comments>http://www.analystequity.com/382/maximizing-the-value-of-analyst-relations#comments</comments>
		<pubDate>Wed, 18 Apr 2007 15:40:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[AR books]]></category>
		<category><![CDATA[Boardroom]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=382</guid>
		<description><![CDATA[One of Lighthouse&#8217;s traditions is the Boardroom: an annual working lunch for AR professionals, hosted in San Jose, CA, the week before Gartner&#8217;s Symposium. This week, we met to discuss ways to maximize the value of AR in a recessionary [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outsell&#8217;s guide to the AR scene is one of the best</title>
		<link>http://www.analystequity.com/334/outsells-guide-to-the-ar-scene-is-one-of-the-best</link>
		<comments>http://www.analystequity.com/334/outsells-guide-to-the-ar-scene-is-one-of-the-best#comments</comments>
		<pubDate>Fri, 09 Feb 2007 00:19:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=334</guid>
		<description><![CDATA[Over the last few weeks we&#8217;ve been hearing what people think about Outsell&#8217;s new paper on the analyst relations area. In 24 tightly-argued pages, the paper explains the rationale for analyst relations, describes the AR community in depth, the evolution [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Calculating the ROI on analyst relations</title>
		<link>http://www.analystequity.com/303/calculating-the-roi-on-analyst-relations</link>
		<comments>http://www.analystequity.com/303/calculating-the-roi-on-analyst-relations#comments</comments>
		<pubDate>Tue, 19 Dec 2006 18:19:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=303</guid>
		<description><![CDATA[When we ran our AR Master Class in London this month, a large part of the discussion focused on putting a cash value on analyst relations. While the generic calculation for return on investment (ROI) is well known, AR managers [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The myth that resources don&#8217;t matter</title>
		<link>http://www.analystequity.com/249/the-myth-that-resources-dont-matter</link>
		<comments>http://www.analystequity.com/249/the-myth-that-resources-dont-matter#comments</comments>
		<pubDate>Mon, 04 Sep 2006 17:21:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=249</guid>
		<description><![CDATA[We recently mentioned that budgets for AR have risen to 28% of PR spend. I&#8217;ve had an interesting question from a reader. Do increased budgets mean anything? Effective analyst relations is really about building relationships not simply about budgets, or [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/249/the-myth-that-resources-dont-matter/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What&#8217;s an analyst&#8217;s name-check worth?</title>
		<link>http://www.analystequity.com/238/whats-an-analysts-name-check-worth</link>
		<comments>http://www.analystequity.com/238/whats-an-analysts-name-check-worth#comments</comments>
		<pubDate>Fri, 28 Jul 2006 13:34:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=238</guid>
		<description><![CDATA[It&#8217;s slightly surprising to many that there is no simple rule of thumb for the cash value of AR. Of course, there are complex systems to look at the cash value: one of these is win-loss analysis, another [which uses [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/238/whats-an-analysts-name-check-worth/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t use discredited PR metrics to value AR</title>
		<link>http://www.analystequity.com/234/dont-use-discredited-pr-metrics-to-value-ar</link>
		<comments>http://www.analystequity.com/234/dont-use-discredited-pr-metrics-to-value-ar#comments</comments>
		<pubDate>Tue, 25 Jul 2006 15:53:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=234</guid>
		<description><![CDATA[Lighthouse&#8217;s measurement work often provokes interesting questions. Recently, one client asked if we conducted any research that could give a ballpark figure on how much analyst coverage is “worth” in cash. Of course, many PR agencies have a simple policy: [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/234/dont-use-discredited-pr-metrics-to-value-ar/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Calculating the Value of Analyst Relations</title>
		<link>http://www.analystequity.com/87/calculating-the-value-of-analyst-relations</link>
		<comments>http://www.analystequity.com/87/calculating-the-value-of-analyst-relations#comments</comments>
		<pubDate>Thu, 29 Sep 2005 17:05:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=87</guid>
		<description><![CDATA[My colleague Enrico Camerinelli helped a number of his former clients at META Group to calculate their return on investment from IT purchases they had made. At the Gartner Symposium in Orlando next month, Lighthouse will be introducing Enrico&#8217;s methodology [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/87/calculating-the-value-of-analyst-relations/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Effective AR accelerates revenue growth</title>
		<link>http://www.analystequity.com/61/effective-ar-accelerates-revenue-growth</link>
		<comments>http://www.analystequity.com/61/effective-ar-accelerates-revenue-growth#comments</comments>
		<pubDate>Thu, 04 Aug 2005 15:25:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[AR fundamentals]]></category>
		<category><![CDATA[CIO Survey]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=61</guid>
		<description><![CDATA[Industry analyst firms, like Gartner, AMR, Forrester, and Ovum represent a multi-billion dollar market of specialist advisory firms that consult to large enterprises on the basis of an independent research agenda. That influence is strong across almost every market sector. [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/61/effective-ar-accelerates-revenue-growth/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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