Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity
 
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Home » Opinion » Evaluation » ROI

  • Slides: How to maximise value for money from analyst contracts

    Slides: How to maximise value for money from analyst contracts

    • May 16, 2013
    • By Duncan
    • Analyst firms, Analyst relations, Featured, ROI
    • 1 comment

    Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key steps for firms wanting to get more value from analysts. [...]

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  • Planning IDEAL relationships in an uneven recession

    Planning IDEAL relationships in an uneven recession

    • November 15, 2008
    • By Duncan Chapple
    • AR fundamentals, IDEAL method, Recession, ROI, Training
    • 1 comment

    Many AR professionals are planning for recession right now. Lighthouse’s assessment remains that we’ll see a very uneven dip, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US [...]

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  • Found on blip.tv

    • March 14, 2008
    • By Duncan
    • Analyst relations, ROI
    • no comments

    In this segment from the IBM Software Group Connection Summit 2007, James talks with Jerrilyn Glanville, a veteran of IBM Analyst Relations (“AR” for short). They discuss the role of AR, both on the side of the analyst and of [...]

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  • Building Blocks for a World-class Analyst Relations Programme

    • May 1, 2007
    • By Duncan
    • Asia-Pacific, ROI
    • no comments

    Developing a competitive and effective Analyst Relations programme is an absolute necessity for all firms today that are selling organizations valuable technology, communications or services. Firms not only need to communicate effectively with global and regional analysts but also continuously [...]

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  • Maximizing the Value of Analyst Relations

    • April 18, 2007
    • By Duncan
    • AR books, Boardroom, ROI
    • no comments

    One of Lighthouse’s traditions is the Boardroom: an annual working lunch for AR professionals, hosted in San Jose, CA, the week before Gartner’s Symposium. This week, we met to discuss ways to maximize the value of AR in a recessionary [...]

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  • Outsell’s guide to the AR scene is one of the best

    Outsell’s guide to the AR scene is one of the best

    • February 9, 2007
    • By Duncan
    • Institute of IAR, Measurement, ROI
    • no comments

    Over the last few weeks we’ve been hearing what people think about Outsell’s new paper on the analyst relations area. In 24 tightly-argued pages, the paper explains the rationale for analyst relations, describes the AR community in depth, the evolution [...]

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  • Calculating the ROI on analyst relations

    • December 19, 2006
    • By Duncan
    • Measurement, ROI
    • 2 comments

    When we ran our AR Master Class in London this month, a large part of the discussion focused on putting a cash value on analyst relations. While the generic calculation for return on investment (ROI) is well known, AR managers [...]

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  • The myth that resources don’t matter

    • September 4, 2006
    • By Duncan
    • Analyst relations, Measurement, ROI
    • 2 comments

    We recently mentioned that budgets for AR have risen to 28% of PR spend. I’ve had an interesting question from a reader. Do increased budgets mean anything? Effective analyst relations is really about building relationships not simply about budgets, or [...]

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  • What’s an analyst’s name-check worth?

    • July 28, 2006
    • By Duncan
    • Measurement, ROI
    • 1 comment

    It’s slightly surprising to many that there is no simple rule of thumb for the cash value of AR. Of course, there are complex systems to look at the cash value: one of these is win-loss analysis, another [which uses [...]

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  • Don’t use discredited PR metrics to value AR

    • July 25, 2006
    • By Duncan
    • Measurement, ROI
    • no comments

    Lighthouse’s measurement work often provokes interesting questions. Recently, one client asked if we conducted any research that could give a ballpark figure on how much analyst coverage is “worth” in cash. Of course, many PR agencies have a simple policy: [...]

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Podcasts: Duncan in discussion with industry experts

Ten lessons from the last year - Lighthouse explains the top ten lessons from 2011 for analyst relations teams

Cross-border mergers & acquisitions - In the wake of Forrester's purchase of Springboard, Pete Chapziplis explains the boom in international buy-outs

Buying analysts' insight services - Tony Law from InformationSpan assesses strategies for managing a portfolio of analyst insight suppliers

Magic Quadrant Myths - Tech Mahindra's Ed Gyurko returns to review the misunderstandings about the Gartner MQ

Climbing the Quadrant - Ed Gyurko discusses the IIAR's new white paper on best practice for firms covered in the the Gartner Magic Quadrant

Analysts Matter - Teresa Cottam asks what analysts are, and why they matter (It's the first interview after the introduction)

Changes in the analyst world - Marius Jost speaks about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services

 
 

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