The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues I mentioned elsewhere have been resolved: for example, ‘Ph.D.’ was listed as analyst. However, three principal [...]
ARmadgeddon have some comments about criticisms of share of voice analysis. This is a topic that we have written about both recently and a few years ago in our white paper on Measuring the effectiveness of analyst relations outreach. Furthermore, [...]
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research really help? I replied with an example: McAfee, the leading [...]
