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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; Profile in research</title>
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	<link>http://www.analystequity.com</link>
	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>Telecoms analysts are writing more about NEC, Infinera, Brocade and Ciena</title>
		<link>http://www.analystequity.com/1916/telecoms-analysts-are-writing-more-about-nec-infinera-brocade-and-ciena</link>
		<comments>http://www.analystequity.com/1916/telecoms-analysts-are-writing-more-about-nec-infinera-brocade-and-ciena#comments</comments>
		<pubDate>Wed, 30 Jan 2013 09:29:14 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Profile in research]]></category>
		<category><![CDATA[Spotlight]]></category>
		<category><![CDATA[Telecoms Index]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1916</guid>
		<description><![CDATA[This month, Lighthouse is relaunching the Spotlight on Telecoms. Each month we&#8217;ll bring subscribers notable research they might have missed, and be talking about underlying trends. You might already know the Influence Quadrant (IQ), which shows long-term changes in how [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Influencer Quadrant shows firms&#8217; changing analyst impact</title>
		<link>http://www.analystequity.com/1655/loudhouse-launches-the-influencer-quadrant</link>
		<comments>http://www.analystequity.com/1655/loudhouse-launches-the-influencer-quadrant#comments</comments>
		<pubDate>Mon, 12 Mar 2012 15:48:16 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Profile in research]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1655</guid>
		<description><![CDATA[Being able to spot what’s hot and what’s not is key to staying at the forefront of analysts’ sales recommendations. That’s why we  are pleased to announce the Influencer Quadrant, a service that identifies which companies’ profiles are on the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoidance, bias and insularity are top challenges with AR measurement</title>
		<link>http://www.analystequity.com/1241/avoidance-bias-and-insularity-are-top-challenges-with-ar-measurement</link>
		<comments>http://www.analystequity.com/1241/avoidance-bias-and-insularity-are-top-challenges-with-ar-measurement#comments</comments>
		<pubDate>Tue, 23 Jun 2009 07:22:56 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Profile in research]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1241</guid>
		<description><![CDATA[What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on challenging aspects of measurement, I&#8217;m not sure if [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1241/avoidance-bias-and-insularity-are-top-challenges-with-ar-measurement/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Lighthouse reveals top methods for AR evaluation</title>
		<link>http://www.analystequity.com/1119/the-big-four-methods-for-ar-evaluation</link>
		<comments>http://www.analystequity.com/1119/the-big-four-methods-for-ar-evaluation#comments</comments>
		<pubDate>Tue, 02 Dec 2008 18:09:21 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Analyst Index]]></category>
		<category><![CDATA[Evaluation]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Profile in research]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1119</guid>
		<description><![CDATA[The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm&#8217;s overall performance rather than that of the AR team; other give specific guidance on how to reallocate effort for maximum effect. [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Are you improving your AR results faster than your competitors?</title>
		<link>http://www.analystequity.com/1038/are-you-improving-your-ar-results-faster-than-your-competitors</link>
		<comments>http://www.analystequity.com/1038/are-you-improving-your-ar-results-faster-than-your-competitors#comments</comments>
		<pubDate>Tue, 12 Aug 2008 14:25:59 +0000</pubDate>
		<dc:creator>Martin Tilling</dc:creator>
				<category><![CDATA[Evaluation]]></category>
		<category><![CDATA[Profile in research]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1038</guid>
		<description><![CDATA[As readers of this blog will know, analysts’ awareness of solution providers is a powerful predictor of how likely you are to be recommended by them (since awareness comes before favourability). One key aspect of this important question is how [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Lighthouse Indexes launch for Outsourcing and Consulting</title>
		<link>http://www.analystequity.com/1005/lighthouse-services-index-july-2008</link>
		<comments>http://www.analystequity.com/1005/lighthouse-services-index-july-2008#comments</comments>
		<pubDate>Thu, 10 Jul 2008 15:37:33 +0000</pubDate>
		<dc:creator>Martin Tilling</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Profile in research]]></category>
		<category><![CDATA[Services Index]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1005</guid>
		<description><![CDATA[This month we divide our Lighthouse Services Index into two more focussed studies. First comes the Lighthouse Outsourcing Index and next month we&#8217;ll launch the Consulting &#38; Systems Integration Index. To enable us to carry out the research for these [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>&#8216;Analyst Direct&#8217;- the dangers of Numerophobia</title>
		<link>http://www.analystequity.com/738/analyst-direct-the-dangers-of-numerophobia</link>
		<comments>http://www.analystequity.com/738/analyst-direct-the-dangers-of-numerophobia#comments</comments>
		<pubDate>Sun, 07 Oct 2007 14:55:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Profile in research]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=738</guid>
		<description><![CDATA[The new &#8216;Analyst Direct&#8216; service has serious flaws. Many of these issues relate to its market intelligence engine, &#8216;MI Analyst&#8217;. Some of the issues I mentioned elsewhere have been resolved: for example, &#8216;Ph.D.&#8217; was listed as analyst. However, three principal [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/738/analyst-direct-the-dangers-of-numerophobia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Share of Voice: Useful, Often Vital</title>
		<link>http://www.analystequity.com/154/share-of-voice-useful-often-vital</link>
		<comments>http://www.analystequity.com/154/share-of-voice-useful-often-vital#comments</comments>
		<pubDate>Mon, 13 Feb 2006 10:21:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Profile in research]]></category>
		<category><![CDATA[Systems Index]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=154</guid>
		<description><![CDATA[ARmadgeddon have some comments about criticisms of share of voice analysis. This is a topic that we have written about both recently and a few years ago in our white paper on Measuring the effectiveness of analyst relations outreach. Furthermore, [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/154/share-of-voice-useful-often-vital/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why measure analyst mindshare?</title>
		<link>http://www.analystequity.com/63/why-measure-analyst-mindshare</link>
		<comments>http://www.analystequity.com/63/why-measure-analyst-mindshare#comments</comments>
		<pubDate>Mon, 08 Aug 2005 10:42:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Profile in research]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=63</guid>
		<description><![CDATA[In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research really help? I replied with an example: McAfee, the leading [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/63/why-measure-analyst-mindshare/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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