This month, Lighthouse is relaunching the Spotlight on Telecoms. Each month we’ll bring subscribers notable research they might have missed, and be talking about underlying trends. You might already know the Influence Quadrant (IQ), which shows long-term changes in how [...]
Being able to spot what’s hot and what’s not is key to staying at the forefront of analysts’ sales recommendations. That’s why we are pleased to announce the Influencer Quadrant, a service that identifies which companies’ profiles are on the [...]
What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on challenging aspects of measurement, I’m not sure if [...]
The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm’s overall performance rather than that of the AR team; other give specific guidance on how to reallocate effort for maximum effect. [...]
As readers of this blog will know, analysts’ awareness of solution providers is a powerful predictor of how likely you are to be recommended by them (since awareness comes before favourability). One key aspect of this important question is how [...]
This month we divide our Lighthouse Services Index into two more focussed studies. First comes the Lighthouse Outsourcing Index and next month we’ll launch the Consulting & Systems Integration Index. To enable us to carry out the research for these [...]
The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues I mentioned elsewhere have been resolved: for example, ‘Ph.D.’ was listed as analyst. However, three principal [...]
ARmadgeddon have some comments about criticisms of share of voice analysis. This is a topic that we have written about both recently and a few years ago in our white paper on Measuring the effectiveness of analyst relations outreach. Furthermore, [...]
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research really help? I replied with an example: McAfee, the leading [...]
