Profile in research

Avoidance, bias and insularity are top challenges with AR measurement

What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on challenging aspects of measurement, I’m not sure if they are all mistakes - let alone the most serious mistakes.
To pick up on just […]

23Jun2009 | Duncan Chapple | 3 comments | Continued

Lighthouse reveals top methods for AR evaluation

The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm’s overall performance rather than that of the AR team; other give specific guidance on how to reallocate effort for maximum effect. In a Lighthouse research project summarised in January’s webinar (on Thursday the 29th), we have […]

2Dec2008 | Duncan Chapple | 5 comments | Continued

Are you improving your AR results faster than your competitors?

As readers of this blog will know, analysts’ awareness of solution providers is a powerful predictor of how likely you are to be recommended by them (since awareness comes before favourability). One key aspect of this important question is how your awareness with analyst firms is changing over time and how your firm rates against […]

12Aug2008 | Martin Tilling | 0 comments | Continued

New Lighthouse Indexes launch for Outsourcing and Consulting

This month we divide our Lighthouse Services Index into two more focussed studies. First comes the Lighthouse Outsourcing Index and next month we’ll launch the Consulting & Systems Integration Index. To enable us to carry out the research for these new indexes some major steps have been taken this month.
1. Addition of more firms
A number […]

10Jul2008 | Martin Tilling | 2 comments | Continued

‘Analyst Direct’- the dangers of Numerophobia

The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues I mentioned elsewhere have been resolved: for example, ‘Ph.D.’ was listed as analyst. However, three principal issues remain.

Some issues reflect data quality.
Some of them are statistical issues, rooted in […]

7Oct2007 | Editorial | 0 comments | Continued

Share of Voice: Useful, Often Vital

ARmadgeddon have some comments about criticisms of share of voice analysis. This is a topic that we have written about both recently and a few years ago in our white paper on Measuring the effectiveness of analyst relations outreach. Furthermore, we also have to admit to an interest […]

13Feb2006 | Editorial | 0 comments | Continued

Why measure analyst mindshare?

In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research really help?
I replied with an example: McAfee, the leading anti-virus solution for businesses, increased its brands’ share of voice in analyst research by over 150% […]

8Aug2005 | Editorial | 0 comments | Continued