Evaluation
Guest post: How analyst relations can evaluate social media
Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts:
1. Awareness measures initial exposure and engagement. How many analyst friends and followers do you have? What’s the volume of hits and clicks coming […]
27May2010 | Editorial | 0 comments | ContinuedHow can we stop the decline of analyst relations?
There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last year’s changes, creating huge benefits for those AR teams that fill the gap. That is the overwhelming tone of conversations with around two dozen analysts […]
26Feb2010 | Editorial | 1 comment | ContinuedAR evaluation webinar: How AR can integrate into marketing metrics
Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing managers is to show the impact of all activities on financial consequences.That’s the topic we’ll be discussing in a Lighthouse webinar on January 21st.
AR managers are often in functional silos. Clearly […]
Listen up! Analysts say analyst relations is getting worse
Over the last week I’ve been discussing the initial results from our Analyst Attitude Survey with clients. The general picture is pretty depressing. AR is in reverse and analysts are less likely to recommend firms than they were. Because analysts are getting more experienced and more cautious, firms must improve their ability to put strategic […]
23Dec2009 | Editorial | 4 comments | ContinuedTelefonica makes it to the top 25 in the Lighthouse Telecoms Index
Telefonica which opened offices in 15 new European countries is the only new entrant to the top 25 in October. Focus on the firm’s announcement to move ahead with its LTE trials have also helped it to move up 2 positions to the 24th spot.
Analyst focus on Austrian Telecom firms has helped Telekom Austria and […]
Update: New subscription scheme for the Analyst Index
The monthly Analyst Index is being relaunched in 2010 as a subscription-only service. As the number of analyst firms has increased, so has the effort involved in compiling the index. As of December 2009, over 200 firms’ research is included in the Index, making it the only metric with such broad reach.
The new Analyst Index […]
SanDisk moves up in the Lighthouse Systems Index
The top gainer in the October edition of the Lighthouse Systems Index is SanDisk. SanDisk has announced new flash memory cards targeting gamers and has moved up 7 spots. Ricoh which has announced a new manufacturing plant in Thailand also moved up 3 spots. NetApp also moved up 3 positions to the 17th spot. Focus […]
2Dec2009 | Waqas Ahmed | 0 comments | ContinuedNovell moves up in the Lighthouse Software Index
Novell which moved up 2 positions is the most high profile gainer. Its SecureLogin solution has been ranked as one of the best in the industry and the resulting focus has helped it to move up to 6th spot in October.
Hyperion gained 6 positions as analysts focus on the result of its acquisition by Oracle. […]
Orange Business Services jumps up in the Lighthouse Services Index
Orange Business Services is the most high profile gainer in the October edition of the Lighthouse Services Index. The firm gained 7 positions and made it to the top 25 list as analysts recognized its Global and Unified Communications Strength. KPMG has also moved up 4 positions in October and made it to the top […]
30Nov2009 | Waqas Ahmed | 0 comments | ContinuedSiemens Communications jumps up in the Lighthouse Telecoms Index
Siemens Communications is the top gainer in the September edition of the Lighthouse Telecoms Index. The firm, which has been rated a leader in Gartner’s Magic Quadrants for Corporate Telephony and Unified Communications, shot up 15 positions to the 28th spot. Another upward move can help it get a spot in our top 25 list. […]
20Oct2009 | Waqas Ahmed | 0 comments | ContinuedFujitsu moves to the 3rd spot in the Lighthouse Systems Index
Fujitsu is the most high profile gainer in September’s edition of the Lighthouse Systems Index. The firm has gained coverage by offering innovative notebook security solution and has also been the focus of analysts for its performance in the High-End Enterprise Disk Arrays market. The resulting improvement in its score has helped Fujitsu to move […]
18Oct2009 | Waqas Ahmed | 0 comments | ContinuedInformatica shoots up in the Lighthouse Software Index
The top performer in September is Informatica which shot up 11 positions to the 15th spot. The firm has teamed up with HP to offer new portfolio of integrated business intelligence solutions and also made it to the top 25 firms listed in the September edition of the Lighthouse Software Index.
Other new entrants to the […]
I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
Excellent wise and solid advice as ever Duncan 
Hi Arpit,
The top analyst firm is certainly Gartner [www.gartner.com]. Email us if you have any other questions.
Duncan. 
