Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges with influential people who impact customer perception. SAP’s useful taxonomy breaks this down into clear categories [...]
In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business School to speak at their corporate reputation research seminar to explain how most of the world’s [...]
How should analyst relations relate to top executives’ growing concern about corporate reputation? Corporations have supported the establishment of research centres focussed on corporate reputation at a number of prestigious universities, including Oxford and Henley. Yesterday I visited the head [...]
A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which looked at the business impact of positive and negative product reviews, including 421 reviews from Walt [...]
The PR industry has stopped growing. The annual PR Consultants Analysis, which reviews the top 1000 PR consultancies, is an annual study whose 2006 findings were also depressing. The 2007 report states that average sales growth has fallen to zero. [...]
