Reputation

Influencer relations needs action research to look beyond the left-overs

Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges with influential people who impact customer perception. SAP’s useful taxonomy breaks this down into clear categories such as customer communities, IT Influencers (such as Industry analysts, developer community, consultants, and bloggers); […]

16Jul2008 | Duncan Chapple | 5 comments | Continued

Assessing technology brands’ reputation among industry analysts

In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business School to speak at their corporate reputation research seminar to explain how most of the world’s largest tech brands use research to track their reputation within these […]

22Apr2008 | Duncan Chapple | 1 comment | Continued

Connecting analyst relations to corporate reputation

How should analyst relations relate to top executives’ growing concern about corporate reputation? Corporations have supported the establishment of research centres focussed on corporate reputation at a number of prestigious universities, including Oxford and Henley. Yesterday I visited the head of the largest of these centres, which is part of my undergraduate alma mater, the […]

26Feb2008 | Lighthouse | 0 comments | Continued

Can a single technology reporter impact business value of technology companies?

A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which looked at the business impact of positive and negative product reviews, including 421 reviews from Walt Mossberg, a technology writer at the Wall St. Journal.
Rob writes “The analysis of Mossberg’s product […]

5Feb2008 | Lighthouse | 0 comments | Continued

Why has mainstream PR stopped growing?

The PR industry has stopped growing. The annual PR Consultants Analysis, which reviews the top 1000 PR consultancies, is an annual study whose 2006 findings were also depressing. The 2007 report states that average sales growth has fallen to zero. Pre-tax margins remain around 4%.
Roughly two companies in five experienced falling sales last year. […]

5Jan2007 | Lighthouse | 0 comments | Continued

‘Optimize’ ranks the analysts, fails math test

CMP’s magazine for CIOs, Optimize, has surveyed its readers and concluded that most of them find Gartner to be the most influential firm. This is what they say — add up the numbers with me.
“A full 73% of more than 1,000 Optimize readers surveyed ranked Gartner as the most-influential analyst firm. Competitors lagged significantly: Forrester […]

20Oct2005 | Lighthouse | 0 comments | Continued

Reputation Management, a view from the University of Zurich

We can recommend readers look at Reputation Constitution, Issues Monitoring and Issues Management in Media Society (published by the University of Zurich). Pleon, the European PR wing of the DDBO advertising agency, is developing a European Centre on Reputation Management with Zurich academics. One Zurich research project on the topic argues that “media-broadcast communications are […]

6Apr2005 | Lighthouse | 0 comments | Continued