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Home » Opinion » Analyst relations » Reputation

  • Influencer relations needs action research to look beyond the left-overs

    Influencer relations needs action research to look beyond the left-overs

    • July 2008
    • By Duncan Chapple
    • Analyst relations, Reputation
    • 5 comments

    Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges with influential people who impact customer perception. SAP’s useful taxonomy breaks this down into clear categories [...]

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  • Assessing technology brands’ reputation among industry analysts

    • April 2008
    • By Duncan Chapple
    • Reputation
    • 1 comment

    In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business School to speak at their corporate reputation research seminar to explain how most of the world’s [...]

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  • Connecting analyst relations to corporate reputation

    Connecting analyst relations to corporate reputation

    • February 2008
    • By Duncan
    • Reputation
    • no comments

    How should analyst relations relate to top executives’ growing concern about corporate reputation? Corporations have supported the establishment of research centres focussed on corporate reputation at a number of prestigious universities, including Oxford and Henley. Yesterday I visited the head [...]

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  • Can a single technology reporter impact business value of technology companies?

    • February 2008
    • By Duncan
    • Reputation
    • no comments

    A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which looked at the business impact of positive and negative product reviews, including 421 reviews from Walt [...]

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  • Why has mainstream PR stopped growing?

    • January 2007
    • By Duncan
    • Reputation
    • no comments

    The PR industry has stopped growing. The annual PR Consultants Analysis, which reviews the top 1000 PR consultancies, is an annual study whose 2006 findings were also depressing. The 2007 report states that average sales growth has fallen to zero. [...]

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