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Home » Opinion » Analyst relations » Recession

  • Always Be Closing: use research to drive business leads

    Always Be Closing: use research to drive business leads

    • September 22, 2011
    • By Duncan
    • Briefings, Featured, Recession
    • no comments

    AR professionals can build sales by focussing on analysts who influence sales, and by turning the conversation to the impact of market changes on customers. Market analysts, quite understandably, look at the whole market and will welcome informed conversation with [...]

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  • At the crossroads: AR must help close the loop

    At the crossroads: AR must help close the loop

    • August 17, 2010
    • By Duncan
    • Analyst relations, AR 2.0, Recession
    • 3 comments

    The chart below illustrates the very uneven recovery from 2008′s decline in hiring of AR, IR and other marketing professionals. During 2009 and 2010 we have seen a modest growth in the proportion of vacancies asking for analyst relations skills, [...]

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  • What control does AR have in a credit crunch?

    • May 8, 2009
    • By Duncan
    • Institute of IAR, Recession
    • no comments

    This month’s IIAR forum will discuss ‘AR in a credit crunch’ (details below). It’s notable that the panelists aren’t AR managers, but analysts. It reflects the widespread expectation that professionals have to focus on presenting the value they add to [...]

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  • Show me the money: Recession shifts analysts’ focus from vendors to buyers

    Show me the money: Recession shifts analysts’ focus from vendors to buyers

    • February 19, 2009
    • By Duncan
    • Analyst firms, Featured, Recession
    • no comments

    Show me the money! AR professionals need to start talking  more about changes on the industry side, on the analysts side. How things are changing for analysts – as businesses – is key. I think a lot of what AR [...]

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  • Larger firms cut marketing spend: AR must grow pipeline & retention

    Larger firms cut marketing spend: AR must grow pipeline & retention

    • December 27, 2008
    • By Duncan Chapple
    • IDEAL method, Recession
    • no comments

    A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former Gartner country manager Ally Motz writes that “the average spend [...]

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  • Lighthouse reveals top methods for AR evaluation

    Lighthouse reveals top methods for AR evaluation

    • December 2, 2008
    • By Duncan Chapple
    • Analyst Index, Evaluation, Measurement, Profile in research, Recession
    • 5 comments

    The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm’s overall performance rather than that of the AR team; other give specific guidance on how to reallocate effort for maximum effect. [...]

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  • Planning IDEAL relationships in an uneven recession

    Planning IDEAL relationships in an uneven recession

    • November 15, 2008
    • By Duncan Chapple
    • AR fundamentals, IDEAL method, Recession, ROI, Training
    • 1 comment

    Many AR professionals are planning for recession right now. Lighthouse’s assessment remains that we’ll see a very uneven dip, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US [...]

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  • How can communications people survive recession? Ask the experts!

    • October 11, 2008
    • By Duncan Chapple
    • Events, Recession
    • no comments

    On Thursday 30 October I will be on the panel of a discussion on how communications people survive recession? It’s hosted by the London PR & Branding group, a 700-strong networking group here. This is how the event is promoted: [...]

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  • Monday 13th webinar: Changing demand for research and analysis

    Monday 13th webinar: Changing demand for research and analysis

    • September 30, 2008
    • By Duncan Chapple
    • Analyst Equity - Most read recently, Analyst industry, Recession, Webinars
    • no comments

    Lighthouse Analyst Relations is re-running our last webinar on Monday 13 October to discuss changes in demand for research and analysis services. We’ll be sharing the findings of research we conducted on how demand and pricing for analysts’ research services [...]

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  • Spending on PR isn’t falling

    • September 29, 2008
    • By Duncan Chapple
    • Recession
    • 4 comments

    Washington Mutual may spend less on public relations this year, but the facts are that long-term trend is of investing more in PR. That’s why we disagree with Duncan Brown’s un-evidenced statement that PR is falling in importance. Spending on [...]

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Podcasts: Duncan in discussion with industry experts

Ten lessons from the last year - Lighthouse explains the top ten lessons from 2011 for analyst relations teams

Cross-border mergers & acquisitions - In the wake of Forrester's purchase of Springboard, Pete Chapziplis explains the boom in international buy-outs

Buying analysts' insight services - Tony Law from InformationSpan assesses strategies for managing a portfolio of analyst insight suppliers

Magic Quadrant Myths - Tech Mahindra's Ed Gyurko returns to review the misunderstandings about the Gartner MQ

Climbing the Quadrant - Ed Gyurko discusses the IIAR's new white paper on best practice for firms covered in the the Gartner Magic Quadrant

Analysts Matter - Teresa Cottam asks what analysts are, and why they matter (It's the first interview after the introduction)

Changes in the analyst world - Marius Jost speaks about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services

 
 

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