Recession

At the crossroads: AR must help close the loop

The chart below illustrates the very uneven recovery from 2008’s decline in hiring of AR, IR and other marketing professionals. During 2009 and 2010 we have seen a modest growth in the proportion of vacancies asking for analyst relations skills, currently up 4%. ‘Along the corridor’, in public relations and investor relations, there was a […]

17Aug2010 | Lighthouse | 3 comments | Continued

What control does AR have in a credit crunch?

This month’s IIAR forum will discuss ‘AR in a credit crunch’ (details below). It’s notable that the panelists aren’t AR managers, but analysts. It reflects the widespread expectation that professionals have to focus on presenting the value they add to others, especially in terms of attracting, retaining and developing clients relationships. I chaired a similar […]

8May2009 | Lighthouse | 0 comments | Continued

Show me the money: Recession shifts analysts’ focus from vendors to buyers

Show me the money! AR professionals need to start talking  more about changes on the industry side, on the analysts side. How things are changing for analysts – as businesses – is key. I think a lot of what AR folk are comfortable talking about is really about the interaction between the analyst and the […]

19Feb2009 | Lighthouse | 0 comments | Continued

Larger firms cut marketing spend: AR must grow pipeline & retention

A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former Gartner country manager Ally Motz writes that “the average spend changes for the entire group was actually slightly positive, increasing by 0.4% - especially on […]

27Dec2008 | Duncan Chapple | 0 comments | Continued

Lighthouse reveals top methods for AR evaluation

The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm’s overall performance rather than that of the AR team; other give specific guidance on how to reallocate effort for maximum effect. In a Lighthouse research project summarised in January’s webinar (on Thursday the 29th), we have […]

2Dec2008 | Duncan Chapple | 5 comments | Continued

2009: Planning IDEAL relationships in an uneven recession

Many AR professionals are planning for 2009 right now. Lighthouse’s assessment remains that we’ll see a very uneven 2009, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US dollar is engineered by overseas national banks to constrict US exports, thus opening the field […]

15Nov2008 | Duncan Chapple | 1 comment | Continued

How can communications people survive recession? Ask the experts!

On Thursday 30 October I will be on the panel of a discussion on how communications people survive recession? It’s hosted by the London PR & Branding group, a 700-strong networking group here. This is how the event is promoted:
Managers, agencies, entrepreneurs and employees face a dramatically different landscape this winter. Join this meeting to […]

11Oct2008 | Duncan Chapple | 0 comments | Continued

Monday 13th webinar: Changing demand for research and analysis

Lighthouse Analyst Relations is re-running our last webinar on Monday 13 October to discuss changes in demand for research and analysis services. We’ll be sharing the findings of research we conducted on how demand and pricing for analysts’ research services seems to be changing across various market sectors. To book your seat, visit e-tickets.
To get […]

30Sep2008 | Ivana Lazovic | 0 comments | Continued

Spending on PR isn’t falling

Washington Mutual may spend less on public relations this year, but the facts are that long-term trend is of investing more in PR. That’s why we disagree with Duncan Brown’s un-evidenced statement that PR is falling in importance.
Spending on public relations and marketing has continued to increase in recent years, even in the tech sector. […]

29Sep2008 | Duncan Chapple | 3 comments | Continued

High-Tech after the world financial crisis

Clearing up after the financial storm after the last weeks, we see a rather different world economy. After the stock and currency revaluations, only 36 of the 100 firms with the largest market capitalisation have headquarters in the US. In Europe there are 48. Despite (or perhaps because of) the huge volume of US dollars […]

23Sep2008 | Duncan Chapple | 0 comments | Continued
Older Entries