AR professionals can build sales by focussing on analysts who influence sales, and by turning the conversation to the impact of market changes on customers. Market analysts, quite understandably, look at the whole market and will welcome informed conversation with [...]
The chart below illustrates the very uneven recovery from 2008′s decline in hiring of AR, IR and other marketing professionals. During 2009 and 2010 we have seen a modest growth in the proportion of vacancies asking for analyst relations skills, [...]
This month’s IIAR forum will discuss ‘AR in a credit crunch’ (details below). It’s notable that the panelists aren’t AR managers, but analysts. It reflects the widespread expectation that professionals have to focus on presenting the value they add to [...]
Show me the money! AR professionals need to start talking more about changes on the industry side, on the analysts side. How things are changing for analysts – as businesses – is key. I think a lot of what AR [...]
A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former Gartner country manager Ally Motz writes that “the average spend [...]
The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm’s overall performance rather than that of the AR team; other give specific guidance on how to reallocate effort for maximum effect. [...]
Many AR professionals are planning for recession right now. Lighthouse’s assessment remains that we’ll see a very uneven dip, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US [...]
On Thursday 30 October I will be on the panel of a discussion on how communications people survive recession? It’s hosted by the London PR & Branding group, a 700-strong networking group here. This is how the event is promoted: [...]
Lighthouse Analyst Relations is re-running our last webinar on Monday 13 October to discuss changes in demand for research and analysis services. We’ll be sharing the findings of research we conducted on how demand and pricing for analysts’ research services [...]
Washington Mutual may spend less on public relations this year, but the facts are that long-term trend is of investing more in PR. That’s why we disagree with Duncan Brown’s un-evidenced statement that PR is falling in importance. Spending on [...]
