Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free. Regular readers of this blog will know about Lighthouse’s IDEAL methodology, which specifies the five key stages of the AR process: [...]
A crucial element in the IDEAL process model for analyst relations is driving performance. This requires goals, operational resources and technique and insight into the context. In a nutshell: More insight is needed to develop focussed, self-confident AR practitioners; resources [...]
As even IDC admits in a recent article, analysts’ research and advisory work isn’t the only influence on buyers. However, analysts are the key external influencer on tech buyers (outside the buyers own peer group). That’s why it’s no surprise [...]
A few weeks ago we wrote about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key elements in AR. Most firms are addressing the complete set of tasks, not all of them [...]
While the idea of a Public Relations Process Model has existed for almost 20 years, little public work has been done to discuss and develop a model for optimal analyst relations. Having a model is vital, because it offers a [...]
