A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former Gartner country manager Ally Motz writes that “the average spend [...]
Many AR professionals are planning for recession right now. Lighthouse’s assessment remains that we’ll see a very uneven dip, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US [...]
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May [...]
The ‘Action Research‘ journal, whose general approach has been a notable influence on the development of Lighthouse IDEAL methodology, is freely available for the next two months. Action Research focusses on situations where the process of changing a situation is [...]
Lighthouse is offering analyst relations teams a free conference call on the IDEAL methodology – to get an invitation, please email analysts at lighthousear dot com. Over the last couple months we have been engaged in our IDEAL powered AR [...]
