IDEAL method
Larger firms cut marketing spend: AR must grow pipeline & retention
A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former Gartner country manager Ally Motz writes that “the average spend changes for the entire group was actually slightly positive, increasing by 0.4% - especially on […]
27Dec2008 | Duncan Chapple | 0 comments | Continued2009: Planning IDEAL relationships in an uneven recession
Many AR professionals are planning for 2009 right now. Lighthouse’s assessment remains that we’ll see a very uneven 2009, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US dollar is engineered by overseas national banks to constrict US exports, thus opening the field […]
15Nov2008 | Duncan Chapple | 1 comment | ContinuedJune’s seminar at IT Forum helps AR managers build AR momentum
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May and prior to the Forrester IT Forum in June (Thanks to Marius for the photo […]
28Apr2008 | Lighthouse | 0 comments | ContinuedFree access to the ‘Action Research’ journal
The ‘Action Research‘ journal, whose general approach has been a notable influence on the development of Lighthouse IDEAL methodology, is freely available for the next two months. Action Research focusses on situations where the process of changing a situation is integral to the process of understanding it — such as the analyst relations community, where […]
10Feb2008 | Lighthouse | 0 comments | ContinuedAn IDEAL situation
Lighthouse is offering analyst relations teams a free conference call on the IDEAL methodology – to get an invitation, please email analysts at lighthousear dot com.
Over the last couple months we have been engaged in our IDEAL powered AR audit. This sees us interviewing leading AR practitioners about the makeup of their analyst […]
16May2006 | Lighthouse | 1 comment | ContinuedAR evaluation: Be the best you can be
Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end of the audit, we benchmark your scores against the best practice in the industry, to help you see where the biggest gaps are between what […]
4Apr2006 | Lighthouse | 0 comments | ContinuedFree: benchmark your AR against the best
Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free.
Regular readers of this blog will know about Lighthouse’s IDEAL methodology, which specifies the five key stages of the AR process: Identify, Drive, Engage, Alignment and Leverage. Over the last few months we have been working with […]
Driving AR performance
A crucial element in the IDEAL process model for analyst relations is driving performance. This requires goals, operational resources and technique and insight into the context. In a nutshell: More insight is needed to develop focussed, self-confident AR practitioners; resources and tools to manage AR performance are needed to share knowledge and drive activity, including […]
14Sep2005 | Lighthouse | 0 comments | ContinuedIdentifying the influential analysts
As even IDC admits in a recent article, analysts’ research and advisory work isn’t the only influence on buyers. However, analysts are the key external influencer on tech buyers (outside the buyers own peer group).
That’s why it’s no surprise that our analyst relations process model, IDEAL, starts with I - for identifying the analysts.
The IDEAL […]
Developing an Ideal "Analyst Relations Process Model"
A few weeks ago we wrote about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key elements in AR. Most firms are addressing the complete set of tasks, not all of them are reflecting common practice or best practice; and few have stable and repeatable methods. These […]
1Aug2005 | Lighthouse | 0 comments | Continued
Hi Nancy, in our opinion it's not effective to tier entire firms. We tier individual analysts. The most important analyst ...
Interesting post-of course it depends what industry and geography you are targeting. Do you really consider Datamonitor/Ovum in the ...
I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
