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Home » Opinion » Analyst relations » IDEAL method

  • Larger firms cut marketing spend: AR must grow pipeline & retention

    Larger firms cut marketing spend: AR must grow pipeline & retention

    • December 27, 2008
    • By Duncan Chapple
    • IDEAL method, Recession
    • no comments

    A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former Gartner country manager Ally Motz writes that “the average spend [...]

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  • Planning IDEAL relationships in an uneven recession

    Planning IDEAL relationships in an uneven recession

    • November 15, 2008
    • By Duncan Chapple
    • AR fundamentals, IDEAL method, Recession, ROI, Training
    • 1 comment

    Many AR professionals are planning for recession right now. Lighthouse’s assessment remains that we’ll see a very uneven dip, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US [...]

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  • June’s seminar at IT Forum helps AR managers build AR momentum

    • April 28, 2008
    • By Duncan
    • Events, IDEAL method, Training
    • no comments

    Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May [...]

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  • An IDEAL situation

    • May 16, 2006
    • By Duncan Chapple
    • Analyst relations, IDEAL method, Our news
    • 2 comments

    Lighthouse is offering analyst relations teams a free conference call on the IDEAL methodology – to get an invitation, please email analysts at lighthousear dot com. Over the last couple months we have been engaged in our IDEAL powered AR [...]

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  • AR evaluation: Be the best you can be

    • April 4, 2006
    • By Duncan
    • AR fundamentals, Evaluation, IDEAL method
    • no comments

    Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end of the audit, we benchmark your scores against the best [...]

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  • Free: benchmark your AR against the best

    Free: benchmark your AR against the best

    • March 14, 2006
    • By Duncan
    • Analyst relations, Evaluation, IDEAL method
    • 1 comment

    Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free. Regular readers of this blog will know about Lighthouse’s IDEAL methodology, which specifies the five key stages of the AR process: [...]

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  • Driving AR performance

    • September 14, 2005
    • By Duncan
    • Analyst relations, AR Intranet, IDEAL method
    • no comments

    A crucial element in the IDEAL process model for analyst relations is driving performance. This requires goals, operational resources and technique and insight into the context. In a nutshell: More insight is needed to develop focussed, self-confident AR practitioners; resources [...]

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  • Identifying the influential analysts

    • August 23, 2005
    • By Duncan
    • Analyst relations, IDC, IDEAL method
    • no comments

    As even IDC admits in a recent article, analysts’ research and advisory work isn’t the only influence on buyers. However, analysts are the key external influencer on tech buyers (outside the buyers own peer group). That’s why it’s no surprise [...]

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  • Developing an Ideal "Analyst Relations Process Model"

    • August 1, 2005
    • By Duncan
    • IDEAL method
    • no comments

    A few weeks ago we wrote about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key elements in AR. Most firms are addressing the complete set of tasks, not all of them [...]

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  • Needed: An Ideal "Analyst Relations Process Model"

    • June 27, 2005
    • By Duncan
    • IDEAL method
    • no comments

    While the idea of a Public Relations Process Model has existed for almost 20 years, little public work has been done to discuss and develop a model for optimal analyst relations. Having a model is vital, because it offers a [...]

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Podcasts: Duncan in discussion with industry experts

Ten lessons from the last year - Lighthouse explains the top ten lessons from 2011 for analyst relations teams

Cross-border mergers & acquisitions - In the wake of Forrester's purchase of Springboard, Pete Chapziplis explains the boom in international buy-outs

Buying analysts' insight services - Tony Law from InformationSpan assesses strategies for managing a portfolio of analyst insight suppliers

Magic Quadrant Myths - Tech Mahindra's Ed Gyurko returns to review the misunderstandings about the Gartner MQ

Climbing the Quadrant - Ed Gyurko discusses the IIAR's new white paper on best practice for firms covered in the the Gartner Magic Quadrant

Analysts Matter - Teresa Cottam asks what analysts are, and why they matter (It's the first interview after the introduction)

Changes in the analyst world - Marius Jost speaks about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services

 
 

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