There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last year’s changes, creating huge benefits for those AR teams that [...]
One of the most stressful events for analyst relations managers is working out what to do when analysts attack. This is a topic we’ve discussed a lot over the past few years. AR managers often find that as well as [...]
Penteo, the main analyst house in Spain, is a deeply influential firm: almost all its revenue comes from end-users; it is independent, and is seen to be independent; its business model is based on deep relationships, meaning that it has [...]
What attitude should analyst relations managers take towards boosterism, the use of positive hype that is so excessive it produces negative reactions? Boosterism is a common sign of both weak marketing and self-orientation: promoters unable to identify valuable features and [...]
Around 150 executives were here with me for the start of IDC’s ICT Forum in Berlin, and the numbers are now probably closer to twice that. There are a number of AR professionals here, and it’s a good opportunity for [...]
