The new Microsoft emails uncovered in the ‘Vista Capable’ dispute illustrate the firm’s thoughtful and analyst-driven approach to analyst relations. CNET open source blogger Matt Asay has written about the analyst relations strategies used by Microsoft with Gartner over Vista: [...]
Over the past couple of weeks I’ve helped run a few in-house analysts relations workshops for clients (along with Efrem Mallach and ex-Ovum analyst Alban Thurston) all of which have touched on how spokespeople can develop more influential and insightful [...]
There’s some discussion on how to spot a good analyst, which has won some kudos. What this post really describes are the analysts who are most likely to give satisfying verbal interactions. However, other analysts, even ‘poor’ ones, are often [...]
There’s always a lot of interest in best practices for analyst-vendor briefings. Sadly, everyone has their own partial view, and sometimes it’s hard to work out the things that work right for you, but that might not work out for [...]
Some folk think we are over-impressed by the novelty of Forrester’s move towards multi-vendor briefing days. Thanks to Barbara for her comment: “I’m surprised that you don’t see the Forrester Briefing Day program pretty much as an analyst implementation of [...]
