Tekrati’s comment on Forrester’s multi-vendor briefing days interested us. Last year’s HFN meeting day in Frankfurt was very successful: it allowed a handful of vendors and 22 analysts from many countries to gather together. Both Forrester’s events and HFN’s are [...]
Back in the 1990s, when people spoke about effective analyst relations they typically focused on organization, process and technique. Lots of companies had very disorganized analyst relations: today AR is better administered but one weakness has principally survived: many vendors [...]
UK media relations company Rainier PR has just published an useful note on analyst relations in its series ‘PR White Papers’. The paper summarizes discussions with 50 EMEA analysts, focussing on breifing analysts effectively. The firm explains: “When it came [...]
I recently came across a short article by Melissa Beck on analyst relations. She explains how often a third-party industry analyst or firm will be referenced as unbiased persuasion to buy, sell, or invest and outlines some key myths in [...]
