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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; Briefings</title>
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	<link>http://www.analystequity.com</link>
	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>Spokespeople need a coach, not just a briefing note</title>
		<link>http://www.analystequity.com/1602/spokespeople-need-a-coach-not-just-a-briefing-note</link>
		<comments>http://www.analystequity.com/1602/spokespeople-need-a-coach-not-just-a-briefing-note#comments</comments>
		<pubDate>Mon, 14 Nov 2011 15:22:10 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Briefings]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1602</guid>
		<description><![CDATA[Because analysts are under more pressure to deliver insights that correspond closely to end-users&#8217; needs, solution providers have a huge advantage when spokespeople are able to develop influential conversations focussed on the analysts&#8217; clients&#8217; needs. Sadly, spokespeople are badly selected, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Always Be Closing: use research to drive business leads</title>
		<link>http://www.analystequity.com/1559/how-ar-can-use-the-research-plan-to-drive-business-leads</link>
		<comments>http://www.analystequity.com/1559/how-ar-can-use-the-research-plan-to-drive-business-leads#comments</comments>
		<pubDate>Thu, 22 Sep 2011 13:21:58 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Briefings]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1559</guid>
		<description><![CDATA[AR professionals can build sales by focussing on analysts who influence sales, and by turning the conversation to the impact of market changes on customers. Market analysts, quite understandably, look at the whole market and will welcome informed conversation with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NDAs mislead, slow, weaken and pressure analyst relationships</title>
		<link>http://www.analystequity.com/1325/ndas-mislead-slow-weaken-and-pressure-analyst-relationships</link>
		<comments>http://www.analystequity.com/1325/ndas-mislead-slow-weaken-and-pressure-analyst-relationships#comments</comments>
		<pubDate>Wed, 24 Feb 2010 00:01:24 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Briefings]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1325</guid>
		<description><![CDATA[Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Lighthouse feels that their impact is almost universally negative, especially in relation to briefings and analyst events. This post aims to outline the four main [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1325/ndas-mislead-slow-weaken-and-pressure-analyst-relationships/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Go with the grain: Why AR needs to fit Forrester&#8217;s imperatives</title>
		<link>http://www.analystequity.com/997/go-with-the-grain-why-ar-needs-to-fit-forresters-imperatives</link>
		<comments>http://www.analystequity.com/997/go-with-the-grain-why-ar-needs-to-fit-forresters-imperatives#comments</comments>
		<pubDate>Wed, 13 May 2009 12:50:34 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Briefings]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Forrester]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=997</guid>
		<description><![CDATA[AR managers need to quit whining about Forrester&#8217;s role based research. To make progress, start speaking about the success imperatives its role-based research is founded on. It&#8217;s been more than two years since Forrester started the series of focus groups [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/997/go-with-the-grain-why-ar-needs-to-fit-forresters-imperatives/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Merv Adrian sparks a debate on giving analysts Powerpoint</title>
		<link>http://www.analystequity.com/1205/merv-adrian-sparks-a-debate-on-giving-analysts-powerpoint</link>
		<comments>http://www.analystequity.com/1205/merv-adrian-sparks-a-debate-on-giving-analysts-powerpoint#comments</comments>
		<pubDate>Sat, 04 Apr 2009 10:34:44 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Briefings]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1205</guid>
		<description><![CDATA[Merv Adrian&#8217;s posting reminded me how being given vendors&#8217; Powerpoint after a briefing was really useful for me when I was an analyst. You can go into the outline view and cut and paste the heading into Word, then type [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Microsoft&#8217;s &#8220;very savvy&#8221; analyst relations spotlit by CNET</title>
		<link>http://www.analystequity.com/1110/microsofts-very-savvy-analyst-relations-spotlit-by-cnet</link>
		<comments>http://www.analystequity.com/1110/microsofts-very-savvy-analyst-relations-spotlit-by-cnet#comments</comments>
		<pubDate>Sat, 22 Nov 2008 13:28:34 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Briefings]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1110</guid>
		<description><![CDATA[The new Microsoft emails uncovered in the &#8216;Vista Capable&#8217; dispute illustrate the firm&#8217;s thoughtful and analyst-driven approach to analyst relations. CNET open source blogger Matt Asay has written about the analyst relations strategies used by Microsoft with Gartner over Vista: [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How spokespeople can brief analysts successfully, or unsuccessfully</title>
		<link>http://www.analystequity.com/1096/how-spokespeople-can-brief-analysts-successfully-or-unsuccessfully</link>
		<comments>http://www.analystequity.com/1096/how-spokespeople-can-brief-analysts-successfully-or-unsuccessfully#comments</comments>
		<pubDate>Sat, 25 Oct 2008 07:30:55 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Briefings]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1096</guid>
		<description><![CDATA[Over the past couple of weeks I&#8217;ve helped run a few in-house analysts relations workshops for clients (along with Efrem Mallach and ex-Ovum analyst Alban Thurston) all of which have touched on how spokespeople can develop more influential and insightful [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1096/how-spokespeople-can-brief-analysts-successfully-or-unsuccessfully/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Focus on briefing influential analysts, not only the directors</title>
		<link>http://www.analystequity.com/809/focus-on-briefing-influential-analysts-not-only-the-directors</link>
		<comments>http://www.analystequity.com/809/focus-on-briefing-influential-analysts-not-only-the-directors#comments</comments>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Briefings]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=809</guid>
		<description><![CDATA[There&#8217;s some discussion on how to spot a good analyst, which has won some kudos. What this post really describes are the analysts who are most likely to give satisfying verbal interactions. However, other analysts, even &#8216;poor&#8217; ones, are often [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/809/focus-on-briefing-influential-analysts-not-only-the-directors/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best practice at analyst briefings: less common than worst practice</title>
		<link>http://www.analystequity.com/692/best-practice-at-analyst-briefings-less-common-than-worst-practice</link>
		<comments>http://www.analystequity.com/692/best-practice-at-analyst-briefings-less-common-than-worst-practice#comments</comments>
		<pubDate>Thu, 07 Jun 2007 18:04:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Briefings]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=692</guid>
		<description><![CDATA[There&#8217;s always a lot of interest in best practices for analyst-vendor briefings. Sadly, everyone has their own partial view, and sometimes it&#8217;s hard to work out the things that work right for you, but that might not work out for [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/692/best-practice-at-analyst-briefings-less-common-than-worst-practice/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five innovations define multi-vendor briefing days</title>
		<link>http://www.analystequity.com/375/five-innovations-define-multi-vendor-briefing-days</link>
		<comments>http://www.analystequity.com/375/five-innovations-define-multi-vendor-briefing-days#comments</comments>
		<pubDate>Wed, 04 Apr 2007 08:57:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Briefings]]></category>
		<category><![CDATA[Forrester]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=375</guid>
		<description><![CDATA[Some folk think we are over-impressed by the novelty of Forrester&#8217;s move towards multi-vendor briefing days. Thanks to Barbara for her comment: &#8220;I&#8217;m surprised that you don&#8217;t see the Forrester Briefing Day program pretty much as an analyst implementation of [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/375/five-innovations-define-multi-vendor-briefing-days/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pro&#8217;s and Con&#8217;s of multi-vendor briefing days</title>
		<link>http://www.analystequity.com/372/pros-and-cons-of-multi-vendor-briefing-days</link>
		<comments>http://www.analystequity.com/372/pros-and-cons-of-multi-vendor-briefing-days#comments</comments>
		<pubDate>Sun, 01 Apr 2007 11:15:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Briefings]]></category>
		<category><![CDATA[Forrester]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=372</guid>
		<description><![CDATA[Tekrati&#8217;s comment on Forrester&#8217;s multi-vendor briefing days interested us. Last year&#8217;s HFN meeting day in Frankfurt was very successful: it allowed a handful of vendors and 22 analysts from many countries to gather together. Both Forrester&#8217;s events and HFN&#8217;s are [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/372/pros-and-cons-of-multi-vendor-briefing-days/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Engaging the analysts: strategy before tactics</title>
		<link>http://www.analystequity.com/173/engaging-the-analysts-strategy-before-tactics</link>
		<comments>http://www.analystequity.com/173/engaging-the-analysts-strategy-before-tactics#comments</comments>
		<pubDate>Wed, 15 Mar 2006 15:56:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Briefings]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=173</guid>
		<description><![CDATA[Back in the 1990s, when people spoke about effective analyst relations they typically focused on organization, process and technique. Lots of companies had very disorganized analyst relations: today AR is better administered but one weakness has principally survived: many vendors [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/173/engaging-the-analysts-strategy-before-tactics/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Some analysts’ perspectives on briefings</title>
		<link>http://www.analystequity.com/67/some-analysts%e2%80%99-perspectives-on-briefngs</link>
		<comments>http://www.analystequity.com/67/some-analysts%e2%80%99-perspectives-on-briefngs#comments</comments>
		<pubDate>Mon, 15 Aug 2005 17:21:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Briefings]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=67</guid>
		<description><![CDATA[UK media relations company Rainier PR has just published an useful note on analyst relations in its series &#8216;PR White Papers&#8217;. The paper summarizes discussions with 50 EMEA analysts, focussing on breifing analysts effectively. The firm explains: &#8220;When it came [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/67/some-analysts%e2%80%99-perspectives-on-briefngs/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four myths about analyst relations briefings</title>
		<link>http://www.analystequity.com/60/four-myths-about-analyst-relations</link>
		<comments>http://www.analystequity.com/60/four-myths-about-analyst-relations#comments</comments>
		<pubDate>Wed, 03 Aug 2005 14:59:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Briefings]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=60</guid>
		<description><![CDATA[I recently came across a short article by Melissa Beck on analyst relations. She explains how often a third-party industry analyst or firm will be referenced as unbiased persuasion to buy, sell, or invest and outlines some key myths in [...]]]></description>
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		<slash:comments>3</slash:comments>
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