Yesterday, I presented Four Rules for Global AR to Forrester Research’s Analyst Relations and Marketing Council. It helped kick off a rich discussion between council members on some of the challenges they face in internationalising their AR efforts. A large [...]
Industry analyst firms, like Gartner, AMR, Forrester, and Ovum represent a multi-billion dollar market of specialist advisory firms that consult to large enterprises on the basis of an independent research agenda. That influence is strong across almost every market sector. [...]
Our latest Analyst Attitude benchmarking study, for networking and telecommunications, shows how the key principles of analyst relations success are the same in networking as in other markets, but the results are amplified. Generally, there are lot of indicators that [...]
A colleague and I have just completed a AR effectiveness audit that compares the performance of a group of IT services firms. One activity, which we call Analyst Mindshare, involves reviewing the research of a group of analyst firms, weighting [...]
