Lighthouse helps vendors to better allocate their analyst relations effort. Our action research methodology, IDEAL, gives AR teams the information they need to increase their mindshare with analysts. Since 1998, we have been helping vendors to build their brand and [...]
Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end of the audit, we benchmark your scores against the best [...]
A key part of Lighthouse’s approach to AR measurement is that it not only help prove that it’s adding value, but also helps businesses control their risk of being outflanked by competitors. The flip side is also true: AR teams [...]
Readership of this blog is continuing to rise, we thought we’d take a moment to explain who writes this blog and where we are coming from. In a nutshell, Lighthouse Analyst Relations is a group of former analysts that helps [...]
Yesterday, I presented Four Rules for Global AR to Forrester Research’s Analyst Relations and Marketing Council. It helped kick off a rich discussion between council members on some of the challenges they face in internationalising their AR efforts. A large [...]
