Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity
 
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Home » Opinion » Analyst relations » AR fundamentals

  • AR Classics: Influencing the Influencers (2001)

    AR Classics: Influencing the Influencers (2001)

    • March 12, 2013
    • By Duncan
    • Analyst relations, AR fundamentals, Featured
    • no comments

    Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world's largest high-tech PR agency, published this article in November 2001.] Who are the analysts? With worldwide technology spending on the wane, companies are [...]

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  • Which analyst firms really drive sales?

    Which analyst firms really drive sales?

    • September 2, 2010
    • By Duncan
    • AR fundamentals
    • 3 comments

    Most providers of technology services and solutions will find that a very small number of analysts will most of of the influence on their sales. Very often, we see that ten or fewer analysts at firms like Gartner, Forrester and [...]

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  • Heath Weber’s primer on Industry Analyst Relations

    • April 14, 2010
    • By Duncan
    • Analyst relations, AR fundamentals
    • 1 comment

    Heath Weber wrote this primer to sum up more than three years work leading Worldcom’s internal and external industry analyst relations program from 1999 to 2002. It prompted one of the first articles on Analyst Equity and, because we were [...]

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  • Planning IDEAL relationships in an uneven recession

    Planning IDEAL relationships in an uneven recession

    • November 15, 2008
    • By Duncan Chapple
    • AR fundamentals, IDEAL method, Recession, ROI, Training
    • 1 comment

    Many AR professionals are planning for recession right now. Lighthouse’s assessment remains that we’ll see a very uneven dip, with recession in some of the western economies being balanced by growth in developing markets. The growing value of the US [...]

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  • The fundamentals for analyst relations that supports the business

    • February 29, 2008
    • By Duncan
    • Analyst relations, AR fundamentals, Coaching
    • 3 comments

    Carter’s comments on how AR should respond to budget cuts should encourage AR directors to take a fundamental look at their AR programmes. We still think that most analyst relations effort is wasted. From top-to-bottom, AR professionals should review the [...]

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  • Understanding cross-cultural barriers to analyst relations

    • December 13, 2006
    • By Duncan
    • AR fundamentals, Cultures
    • no comments

    As firms develop and distribute their products worldwide, their need to communicate with CIO’s and regional/local analysts becomes an increasingly more complex and challenging task. There are several ‘dimensions’ to the difference, which this diagram, from Global Integration, indicates. Lighthouse’s [...]

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  • What makes Lighthouse different?

    • August 31, 2006
    • By Duncan
    • Analyst relations, AR fundamentals
    • 1 comment

    Lighthouse helps vendors to better allocate their analyst relations effort. Our action research methodology, IDEAL, gives AR teams the information they need to increase their mindshare with analysts. Since 1998, we have been helping vendors to build their brand and [...]

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  • AR evaluation: Be the best you can be

    • April 4, 2006
    • By Duncan
    • AR fundamentals, Evaluation, IDEAL method
    • no comments

    Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end of the audit, we benchmark your scores against the best [...]

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  • Measure AR’s business value to control risk

    • February 17, 2006
    • By Duncan
    • Analyst relations, AR fundamentals, Measurement
    • no comments

    A key part of Lighthouse’s approach to AR measurement is that it not only help prove that it’s adding value, but also helps businesses control their risk of being outflanked by competitors. The flip side is also true: AR teams [...]

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  • New Readers: Start Here!

    • January 30, 2006
    • By Duncan
    • AR fundamentals, Opinion, Our news
    • no comments

    Readership of this blog is continuing to rise, we thought we’d take a moment to explain who writes this blog and where we are coming from. In a nutshell, Lighthouse Analyst Relations is a group of former analysts that helps [...]

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Podcasts: Duncan in discussion with industry experts

Ten lessons from the last year - Lighthouse explains the top ten lessons from 2011 for analyst relations teams

Cross-border mergers & acquisitions - In the wake of Forrester's purchase of Springboard, Pete Chapziplis explains the boom in international buy-outs

Buying analysts' insight services - Tony Law from InformationSpan assesses strategies for managing a portfolio of analyst insight suppliers

Magic Quadrant Myths - Tech Mahindra's Ed Gyurko returns to review the misunderstandings about the Gartner MQ

Climbing the Quadrant - Ed Gyurko discusses the IIAR's new white paper on best practice for firms covered in the the Gartner Magic Quadrant

Analysts Matter - Teresa Cottam asks what analysts are, and why they matter (It's the first interview after the introduction)

Changes in the analyst world - Marius Jost speaks about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services

 
 

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