Research by Lighthouse has found that few analyst relations teams are measuring how effective social media outreach is. In our on-demand webinar, you’ll learn what the weaknesses are in social media measurement – and how to fix it. The growth [...]
Not influencer relations or analyst relations, but mainstream marketing communications should manage your firm’s social media. That’s the outcome of a small-scale poll we ran over the last half of 2009. Our unscientific survey aimed to gather some opinions, and [...]
Readers of this blog have excellent judgment on many things, but I’ve been surprised that a few of my followers on twitter are signing up for follow-swapping sites. I had a pretty strong reaction against seeing their adverts in my [...]
We’re recommending that readers register for an upcoming web seminar presented by Velocity Partners (the firm of Lighthouse board member Stan Woods) with B2B Marketing Magazine. It’s on Wednesday, 3rd June 2009 at 3:30pm London time. Stan writes that the [...]
Gianni Catalfamo, co-leader of the European Technology Practice of the Brodeur|Pleon Worldwide, has posed some important questions in his recent Mzinga case study. As one of the few nuclear engineers working in PR, Gianni’s thoughts are always worth reading. He [...]
