AR 2.0

At the crossroads: Opportunities for AR

“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s future.
“As influence becomes more important and traditional stakeholder models become less focussed, AR can show […]

Guest post: How analyst relations can evaluate social media

Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts:

1.    Awareness measures initial exposure and engagement. How many analyst friends and followers do you have? What’s the volume of hits and clicks coming […]

Who should be responsible for social media?

Not influencer relations or analyst relations, but mainstream marketing communications should manage your firm’s social media. That’s the outcome of a small-scale poll we ran over the last half of 2009. Our unscientific survey aimed to gather some opinions, and the overall view is that social media need to be centralised rather than in a […]

Twitter users should not join that AWESOME site that gets you TONS of followers

Readers of this blog have excellent judgment on many things, but I’ve been surprised that a few of my followers on twitter are signing up for follow-swapping sites. I had a pretty strong reaction against seeing their adverts in my tweet feed, and made an experiment to test my hypothesis that it’s a bad idea. […]

Analyst firms must learn from the Mzinga case study

Gianni Catalfamo, co-leader of the European Technology Practice of the Brodeur|Pleon Worldwide, has posed some important questions in his recent Mzinga case study. As one of the few nuclear engineers working in PR, Gianni’s thoughts are always worth reading. He discusses the choice of Forrester’s web strategist Jeremiah Owyang to caution clients about Mzinga, a […]