Explaining his new ‘Stoic’ approach to social media on December 2, Professor Ronan Gruenbaum is proposing a simple framework for businesses aiming for increase success online. Gruenbaum teaches digital marketing at the London campus of the Hult International Business School, founded in [...]
Just as with software, the messaging process is primary for social media – but why do so few people get that? Having started off in tech as a database administrator and systems analyst, I’m often struck by the usefulness of software [...]
“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s [...]
The chart below illustrates the very uneven recovery from 2008′s decline in hiring of AR, IR and other marketing professionals. During 2009 and 2010 we have seen a modest growth in the proportion of vacancies asking for analyst relations skills, [...]
Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts: 1. Awareness measures initial exposure and engagement. How [...]
Research by Lighthouse has found that few analyst relations teams are measuring how effective social media outreach is. In our on-demand webinar, you’ll learn what the weaknesses are in social media measurement – and how to fix it. The growth [...]
Not influencer relations or analyst relations, but mainstream marketing communications should manage your firm’s social media. That’s the outcome of a small-scale poll we ran over the last half of 2009. Our unscientific survey aimed to gather some opinions, and [...]
Readers of this blog have excellent judgment on many things, but I’ve been surprised that a few of my followers on twitter are signing up for follow-swapping sites. I had a pretty strong reaction against seeing their adverts in my [...]
We’re recommending that readers register for an upcoming web seminar presented by Velocity Partners (the firm of Lighthouse board member Stan Woods) with B2B Marketing Magazine. It’s on Wednesday, 3rd June 2009 at 3:30pm London time. Stan writes that the [...]
Gianni Catalfamo, co-leader of the European Technology Practice of the Brodeur|Pleon Worldwide, has posed some important questions in his recent Mzinga case study. As one of the few nuclear engineers working in PR, Gianni’s thoughts are always worth reading. He [...]
