Analyst relations

At the crossroads: Should AR lead influencer relations and social media?

In tough economic times there’s no more business as usual. AR mamagers have done a lot of work to raise the visibility of the function but there’s still lots more work to do to close the loop and use social media catch up with the social media ‘gurus’.
Here’s our tips:

1) Depending on the culture, break […]

At the crossroads: Opportunities for AR

“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s future.
“As influence becomes more important and traditional stakeholder models become less focussed, AR can show […]

Social Media for Analyst Relations

There’s an interesting slideshare here from the recent Forrester discussion on how AR teams can be using social media. It’s not perfect, but useful. Take a look!

Guest post: How analyst relations can evaluate social media

Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts:

1.    Awareness measures initial exposure and engagement. How many analyst friends and followers do you have? What’s the volume of hits and clicks coming […]

Webinar: Four steps for measuring the impact of social media outreach

Research by Lighthouse has found that few analyst relations teams are measuring how effective social media outreach is. In a webinar on May 20, you’ll learn what the weaknesses are in social media measurement - and how to fix it.
The growth of social media requires the need for evaluation to expand its reach and complexity. […]