Frost & Sullivan beats 451 in IoT Analyst Firm Awards

Depending on your region of the world, you’ll be astonished (Americas, Europe) or not (Asia, Pacific) by Frost and Sullivan’s strong performance in the Internet of Things Analyst Firm Awards for 2017. We’ve crunched the Analyst Value Survey data, focussing only on users of IoT research, to see which firms are delivering the most value Read more about Frost & Sullivan beats 451 in IoT Analyst Firm Awards[…]

Podcast: What Startups Should Know about Analyst Relations

Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm, produce one of the best podcast series in any market. This month they have one of the most useful podcasts on analyst relations, online at SoundCloud. It steps through many of the key points for people starting off in analyst relations: what analysts do, how Read more about Podcast: What Startups Should Know about Analyst Relations[…]
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Kerler: Absurd vendors want analysts to be both biased & neutral

In this passionate defence of the need for analysts to focus on their core research competency, Jörg Kerler argues that the imperatives of digital transfomation require excellent and neutral research. Analysts’ buyers are absurd if they think that neutrality can come from firms that vendors use as sales influencers. Thoughts on the true value of analyst research and Read more about Kerler: Absurd vendors want analysts to be both biased & neutral[…]

Are B2C methods killing B2B marketing?

Something’s going wrong with business to business marketing. Marketers seem to be more distant than ever from understanding their customers or having the time needed to build different value propositions in segmented marketing campaigns. I’ve picked four ways in which B2C methods seem to be driving business brands off course. Start with networks, not personas. Read more about Are B2C methods killing B2B marketing?[…]

Analyst Relations Value Forum to discuss Tragic Quadrant

The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, Read more about Analyst Relations Value Forum to discuss Tragic Quadrant[…]

Your pitch to analysts isn’t just about your solution

In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision Read more about Your pitch to analysts isn’t just about your solution[…]

Top ten global analysts: 2016’s outstanding research

2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Read more about Top ten global analysts: 2016’s outstanding research[…]

IDC overtakes HfS in 2017 global Analyst Firm Awards

Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create Read more about IDC overtakes HfS in 2017 global Analyst Firm Awards[…]

Analyst Value Survey shows deeper frustration with industry analysts

I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good Read more about Analyst Value Survey shows deeper frustration with industry analysts[…]

Webinar: Survey shows new risks for analyst relations

A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between Read more about Webinar: Survey shows new risks for analyst relations[…]