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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; Methodologies</title>
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	<link>http://www.analystequity.com</link>
	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>The rise of the right-brained analyst</title>
		<link>http://www.analystequity.com/2070/the-rise-of-the-right-brained-analyst</link>
		<comments>http://www.analystequity.com/2070/the-rise-of-the-right-brained-analyst#comments</comments>
		<pubDate>Wed, 15 May 2013 17:34:52 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Methodologies]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2070</guid>
		<description><![CDATA[There&#8217;s a opportunity facing analysts. It arises from a gap between what analysts offer and what their clients are looking for. Analyst firms traditionally use analytical skills which, by focussing research through structured and sequential methods, tend to blinker and confine [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>At the crossroads: Opportunities for AR</title>
		<link>http://www.analystequity.com/1342/at-the-crossroads-opportunities-for-ar</link>
		<comments>http://www.analystequity.com/1342/at-the-crossroads-opportunities-for-ar#comments</comments>
		<pubDate>Thu, 19 Aug 2010 08:37:14 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[AR 2.0]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Methodologies]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/1342/at-the-crossroads-opportunities-for-ar</guid>
		<description><![CDATA[&#8220;AR has a great opportunity&#8221; to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1342/at-the-crossroads-opportunities-for-ar/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Misapplication of IIAR survey gives tactical opportunities to AR managers</title>
		<link>http://www.analystequity.com/1111/misapplication-of-iiar-survey-gives-tactical-opportunities-to-ar-managers</link>
		<comments>http://www.analystequity.com/1111/misapplication-of-iiar-survey-gives-tactical-opportunities-to-ar-managers#comments</comments>
		<pubDate>Sun, 23 Nov 2008 00:41:52 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Evaluation]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Methodologies]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1111</guid>
		<description><![CDATA[One of the most easily available &#8216;rankings&#8217; of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work with. The All The Analyst (ATA) Analyst Web Rankings encourage [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1111/misapplication-of-iiar-survey-gives-tactical-opportunities-to-ar-managers/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why vendors mistake analysts&#8217; primary task as being forecasting</title>
		<link>http://www.analystequity.com/1053/why-vendors-mistake-analysts-primary-task-as-being-forecasting</link>
		<comments>http://www.analystequity.com/1053/why-vendors-mistake-analysts-primary-task-as-being-forecasting#comments</comments>
		<pubDate>Sun, 07 Sep 2008 09:42:58 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Analyst firms]]></category>
		<category><![CDATA[Methodologies]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1053</guid>
		<description><![CDATA[Thanks to Efrem Mallach for flagging up an interesting new article: Matt Asay&#8217;s criticism of analysts&#8217; failures at making accurate market predictions. Matt&#8217;s argument is that analysts are great at understanding the present and past, but they are weak at [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1053/why-vendors-mistake-analysts-primary-task-as-being-forecasting/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Masterclass explores technology forecasting</title>
		<link>http://www.analystequity.com/920/masterclass-explores-technology-forecasting</link>
		<comments>http://www.analystequity.com/920/masterclass-explores-technology-forecasting#comments</comments>
		<pubDate>Thu, 01 May 2008 15:59:53 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Methodologies]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=920</guid>
		<description><![CDATA[Industry analysts, and those who want to understand them, should know about the annual Foresight course at PREST (Policy Research in Engineering, Science and Technology), part of Manchester Business School. Foresight stresses the scanning, scenario development and evaluation needed in [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/920/masterclass-explores-technology-forecasting/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&quot;Open Source&quot;? Or Crowd Surfing?</title>
		<link>http://www.analystequity.com/693/open-source-or-crowd-surfing</link>
		<comments>http://www.analystequity.com/693/open-source-or-crowd-surfing#comments</comments>
		<pubDate>Fri, 08 Jun 2007 20:22:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=693</guid>
		<description><![CDATA[During a recent blog post discussing what many are referring to as open source analysts, I made some comments about one specific company, Freeform Dynamics, that with hindsight could have been interpreted as calling into the question the integrity and [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/693/open-source-or-crowd-surfing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Longhaus: what&#8217;s the difference with open source analysis?</title>
		<link>http://www.analystequity.com/390/longhaus-whats-the-difference-with-open-source-analysis</link>
		<comments>http://www.analystequity.com/390/longhaus-whats-the-difference-with-open-source-analysis#comments</comments>
		<pubDate>Fri, 27 Apr 2007 08:47:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Asia-Pacific]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=390</guid>
		<description><![CDATA[Sam Higgins has written an article evaluating OSA, a project on open source and alternative analysis, in the new issue of Longview, the newsletter of Australian analyst firm Longhaus. Higgins stresses the need of analysis to be set in context, [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/390/longhaus-whats-the-difference-with-open-source-analysis/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ICT numbers and their reliability</title>
		<link>http://www.analystequity.com/389/ict-numbers-and-their-reliability</link>
		<comments>http://www.analystequity.com/389/ict-numbers-and-their-reliability#comments</comments>
		<pubDate>Fri, 27 Apr 2007 04:02:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Methodologies]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=389</guid>
		<description><![CDATA[A new paper from Berlecon is an important broadside against much of the rest of the analyst industry. The paper is only in German, so I thought I&#8217;d attempt a translation of the paper, by Dr. Andreas Stiehler. Of course, [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/389/ict-numbers-and-their-reliability/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How independent are independent analysts?</title>
		<link>http://www.analystequity.com/356/how-independent-are-independent-analysts</link>
		<comments>http://www.analystequity.com/356/how-independent-are-independent-analysts#comments</comments>
		<pubDate>Sat, 10 Mar 2007 15:01:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Influencer Relations]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=356</guid>
		<description><![CDATA[Analyst relations is a niche activity. That encourages analysts relations managers to look to other communications areas to learn from and co-operate with. One of these is investor relations, which has benefitted from the US Senate Committee on the Judiciary [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/356/how-independent-are-independent-analysts/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>East Europe and Middle East are 2007&#8217;s tech hotspots</title>
		<link>http://www.analystequity.com/661/east-europe-and-middle-east-are-2007s-tech-hotspots-2</link>
		<comments>http://www.analystequity.com/661/east-europe-and-middle-east-are-2007s-tech-hotspots-2#comments</comments>
		<pubDate>Sun, 04 Mar 2007 18:33:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Methodologies]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=661</guid>
		<description><![CDATA[The Forrester (FORR) 2007 IT Spending Forecasts are out. Considering this week&#8217;s fall in stock on the Nasdaq, our post titled Preparing for a US slowdown, linked to growth elsewhere also stresses the need for vendors to look widely. Forrester&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/661/east-europe-and-middle-east-are-2007s-tech-hotspots-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>East Europe and Middle East are 2007&#8242;s tech hotspots</title>
		<link>http://www.analystequity.com/350/east-europe-and-middle-east-are-2007s-tech-hotspots</link>
		<comments>http://www.analystequity.com/350/east-europe-and-middle-east-are-2007s-tech-hotspots#comments</comments>
		<pubDate>Sun, 04 Mar 2007 18:33:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Methodologies]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=350</guid>
		<description><![CDATA[The Forrester (FORR) 2007 IT Spending Forecasts are out. Considering this week&#8217;s fall in stock on the Nasdaq, our post titled Preparing for a US slowdown, linked to growth elsewhere also stresses the need for vendors to look widely. Forrester&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/350/east-europe-and-middle-east-are-2007s-tech-hotspots/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More fiction from influencer50?</title>
		<link>http://www.analystequity.com/333/more-fiction-from-influencer50</link>
		<comments>http://www.analystequity.com/333/more-fiction-from-influencer50#comments</comments>
		<pubDate>Thu, 08 Feb 2007 17:52:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Methodologies]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=333</guid>
		<description><![CDATA[This month&#8217;s issue of The Marketer includes an article which claims that analyst influence is falling. Influencer50&#8242;s Duncan Brown has the byline on the article, which unsurprisingly includes no detail to support the claim. As we commented in October, while [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/333/more-fiction-from-influencer50/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Ward-Dutton and Chapple to discuss open source analysis</title>
		<link>http://www.analystequity.com/320/ward-dutton-and-chapple-to-discuss-open-source-analysis</link>
		<comments>http://www.analystequity.com/320/ward-dutton-and-chapple-to-discuss-open-source-analysis#comments</comments>
		<pubDate>Mon, 29 Jan 2007 15:04:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=320</guid>
		<description><![CDATA[The open source approach to industry analysis is an interesting approach to exploiting the power of the internet to analyse a product/vendor. Recently, a number of leading figures in the analyst industry have come together to produce a wiki guide [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/320/ward-dutton-and-chapple-to-discuss-open-source-analysis/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Contraints on the influence of analysts&#8217; blogs</title>
		<link>http://www.analystequity.com/308/contraints-on-the-influence-of-analysts-blogs</link>
		<comments>http://www.analystequity.com/308/contraints-on-the-influence-of-analysts-blogs#comments</comments>
		<pubDate>Thu, 04 Jan 2007 09:07:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Cultures]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=308</guid>
		<description><![CDATA[Lighthouse&#8217;s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts&#8217; blogs, is still modest. There&#8217;s a significant difference between the impact that different &#8216;channels&#8217; of information have and, even if the [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/308/contraints-on-the-influence-of-analysts-blogs/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Open source approaches to analyst relations</title>
		<link>http://www.analystequity.com/307/open-source-approaches-to-analyst-relations</link>
		<comments>http://www.analystequity.com/307/open-source-approaches-to-analyst-relations#comments</comments>
		<pubDate>Wed, 03 Jan 2007 09:06:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Institute of IAR]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=307</guid>
		<description><![CDATA[Industry veterans Barbara French and Neil Macehiter are amongst those co-operating in a new wiki that aims to create a guide for enterprises doing business with analysts with &#8216;open source&#8217; business models (other participants include Jon Collins, Dave Vile, James [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/307/open-source-approaches-to-analyst-relations/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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