Big data: What are 80% of analysts missing, and why?

How can individuals and businesses use big data from the major societal changes in the world today? That was the question that Dominique Turcq posed to me and other alumni of EDHEC, one of the five hyperselective Grandes Écoles whose alumni dominate French business, at a reunion on June 7th. In the classical ‘big picture’ approach of Read more about Big data: What are 80% of analysts missing, and why?[…]

The rise of the right-brained analyst

There’s a opportunity facing analysts. It arises from a gap between what analysts offer and what their clients are looking for. Analyst firms traditionally use analytical skills which, by focussing research through structured and sequential methods, tend to blinker and confine their analysis.  In today’s difficult market, businesses often need creative solutions. Both vendors and users of Read more about The rise of the right-brained analyst[…]

At the crossroads: Opportunities for AR

“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s future. “As influence becomes more important and traditional stakeholder models become less focussed, AR can Read more about At the crossroads: Opportunities for AR[…]

Misapplication of IIAR survey gives tactical opportunities to AR managers

One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work with. The All The Analyst (ATA) Analyst Web Rankings encourage less experienced AR managers to focus on vendor-funded analysts. As a result, more strategic AR Read more about Misapplication of IIAR survey gives tactical opportunities to AR managers[…]

Why vendors mistake analysts’ primary task as being forecasting

Thanks to Efrem Mallach for flagging up an interesting new article: Matt Asay’s criticism of analysts’ failures at making accurate market predictions. Matt’s argument is that analysts are great at understanding the present and past, but they are weak at what clients pay analysts for – understanding the future. However, we feel that’s mistaken: there Read more about Why vendors mistake analysts’ primary task as being forecasting[…]

Masterclass explores technology forecasting

Industry analysts, and those who want to understand them, should know about the annual Foresight course at PREST (Policy Research in Engineering, Science and Technology), part of Manchester Business School. Foresight stresses the scanning, scenario development and evaluation needed in forecasting technology. Lighthouse is keen to develop understanding of methodology on both sides of the Read more about Masterclass explores technology forecasting[…]

ICT numbers and their reliability

A new paper from Berlecon is an important broadside against much of the rest of the analyst industry. The paper is only in German, so I thought I’d attempt a translation of the paper, by Dr. Andreas Stiehler. Of course, also look at our posts on statistics , biased samples and megamistakes. –oo00oo– Hunger for Read more about ICT numbers and their reliability[…]

East Europe and Middle East are 2007’s tech hotspots

The Forrester (FORR) 2007 IT Spending Forecasts are out. Considering this week’s fall in stock on the Nasdaq, our post titled Preparing for a US slowdown, linked to growth elsewhere also stresses the need for vendors to look widely. Forrester’s analysis concludes that the region with the highest growth will be EMEA (which Forrester defines Read more about East Europe and Middle East are 2007’s tech hotspots[…]

East Europe and Middle East are 2007’s tech hotspots

The Forrester (FORR) 2007 IT Spending Forecasts are out. Considering this week’s fall in stock on the Nasdaq, our post titled Preparing for a US slowdown, linked to growth elsewhere also stresses the need for vendors to look widely. Forrester’s analysis concludes that the region with the highest growth will be EMEA (which Forrester defines Read more about East Europe and Middle East are 2007’s tech hotspots[…]

More fiction from influencer50?

This month’s issue of The Marketer includes an article which claims that analyst influence is falling. Influencer50’s Duncan Brown has the byline on the article, which unsurprisingly includes no detail to support the claim. As we commented in October, while this claim is bound to get headlines influencer50 doesn’t seem to have any research that Read more about More fiction from influencer50?[…]