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Home » Opinion » Analyst industry » Methodologies

  • The rise of the right-brained analyst

    The rise of the right-brained analyst

    • May 15, 2013
    • By Duncan
    • Methodologies
    • 2 comments

    There’s a opportunity facing analysts. It arises from a gap between what analysts offer and what their clients are looking for. Analyst firms traditionally use analytical skills which, by focussing research through structured and sequential methods, tend to blinker and confine [...]

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  • At the crossroads: Opportunities for AR

    At the crossroads: Opportunities for AR

    • August 19, 2010
    • By Duncan
    • Analyst relations, AR 2.0, Featured, Methodologies
    • 2 comments

    “AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s [...]

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  • Misapplication of IIAR survey gives tactical opportunities to AR managers

    • November 23, 2008
    • By Duncan Chapple
    • Analyst relations, Evaluation, Measurement, Methodologies
    • no comments

    One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work with. The All The Analyst (ATA) Analyst Web Rankings encourage [...]

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  • Why vendors mistake analysts’ primary task as being forecasting

    • September 7, 2008
    • By Duncan Chapple
    • Analyst firms, Methodologies
    • 3 comments

    Thanks to Efrem Mallach for flagging up an interesting new article: Matt Asay’s criticism of analysts’ failures at making accurate market predictions. Matt’s argument is that analysts are great at understanding the present and past, but they are weak at [...]

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  • Masterclass explores technology forecasting

    • May 1, 2008
    • By Duncan
    • Methodologies
    • 1 comment

    Industry analysts, and those who want to understand them, should know about the annual Foresight course at PREST (Policy Research in Engineering, Science and Technology), part of Manchester Business School. Foresight stresses the scanning, scenario development and evaluation needed in [...]

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  • "Open Source"? Or Crowd Surfing?

    • June 8, 2007
    • By Duncan
    • Open Source
    • no comments

    During a recent blog post discussing what many are referring to as open source analysts, I made some comments about one specific company, Freeform Dynamics, that with hindsight could have been interpreted as calling into the question the integrity and [...]

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  • Longhaus: what’s the difference with open source analysis?

    • April 27, 2007
    • By Duncan
    • Asia-Pacific, Forrester, Open Source
    • no comments

    Sam Higgins has written an article evaluating OSA, a project on open source and alternative analysis, in the new issue of Longview, the newsletter of Australian analyst firm Longhaus. Higgins stresses the need of analysis to be set in context, [...]

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  • ICT numbers and their reliability

    • April 27, 2007
    • By Duncan
    • Methodologies, Surveys
    • 2 comments

    A new paper from Berlecon is an important broadside against much of the rest of the analyst industry. The paper is only in German, so I thought I’d attempt a translation of the paper, by Dr. Andreas Stiehler. Of course, [...]

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  • How independent are independent analysts?

    • March 10, 2007
    • By Duncan
    • Influencer Relations, Open Source
    • 2 comments

    Analyst relations is a niche activity. That encourages analysts relations managers to look to other communications areas to learn from and co-operate with. One of these is investor relations, which has benefitted from the US Senate Committee on the Judiciary [...]

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  • East Europe and Middle East are 2007′s tech hotspots

    East Europe and Middle East are 2007′s tech hotspots

    • March 4, 2007
    • By Duncan
    • Forrester, Methodologies
    • no comments

    The Forrester (FORR) 2007 IT Spending Forecasts are out. Considering this week’s fall in stock on the Nasdaq, our post titled Preparing for a US slowdown, linked to growth elsewhere also stresses the need for vendors to look widely. Forrester’s [...]

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Podcasts: Duncan in discussion with industry experts

Ten lessons from the last year - Lighthouse explains the top ten lessons from 2011 for analyst relations teams

Cross-border mergers & acquisitions - In the wake of Forrester's purchase of Springboard, Pete Chapziplis explains the boom in international buy-outs

Buying analysts' insight services - Tony Law from InformationSpan assesses strategies for managing a portfolio of analyst insight suppliers

Magic Quadrant Myths - Tech Mahindra's Ed Gyurko returns to review the misunderstandings about the Gartner MQ

Climbing the Quadrant - Ed Gyurko discusses the IIAR's new white paper on best practice for firms covered in the the Gartner Magic Quadrant

Analysts Matter - Teresa Cottam asks what analysts are, and why they matter (It's the first interview after the introduction)

Changes in the analyst world - Marius Jost speaks about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services

 
 

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