Asia-Pacific
Springboard buys Hydrasight to exploit Gartner’s relative weakness in emerging markets
Springboard Research, the Singapore-headquartered firm which has continued to grow through the last year, has bought Hydrasight, an upmarket analyst and consulting organisation based in Australia. Springboard’s allowed AnalystEquity to break its embargo and speak about it in advance of the formal announcement tomorrow (online here).
The two firms fit will together, with little redundancy between […]
High-Tech after the world financial crisis
Clearing up after the financial storm after the last weeks, we see a rather different world economy. After the stock and currency revaluations, only 36 of the 100 firms with the largest market capitalisation have headquarters in the US. In Europe there are 48. Despite (or perhaps because of) the huge volume of US dollars […]
23Sep2008 | Duncan Chapple | 0 comments | ContinuedUS firms’ analysts in China advise your competitors, not your clients
Barbara French, a savvy follower of the analyst industry, notes that the expansion of US analyst firms into China is unlikely to produce meaningful influence on technology purchasing there - but does boost the analysts’ credibility with US vendor clients.
However, Barbara suggests that these analysts could start to influence buying in China: “Monitoring decision-makers in […]
Our APac partners need an associate director
It’s a year since Lighthouse announced its partnership with EASTWEST PR. Lighthouse’s clients and other tech firms have been extending in Asia, and they need support for both AR and other marketing support services. EASTWEST PR now has a vacancy for an associate director - and that’s a great role at one of the region’s […]
28Apr2008 | Lighthouse | 0 comments | ContinuedHow can you stop an economic downturn reversing your services AR successes?
The reality of the credit crisis and the potential for an economic downturn is a hugely important dynamic in our market. Lighthouse is proposing holding a seminar in May to share and discuss various aspects of the situation and tactics that will help minimise the potential AR impact.
What should your new AR Modus Operandii be?
To […]
Happy New Year! (0.82 probability)
It’s probably going to be a great year, with new challenges, for analyst relations professionals.
While United States businesspeople may be able to produce a recession by acting out their fears, world markets have performed well in 2007. Almost every major stock exchange rose in dollar terms, with the exception of Japan. Growth was especially strong […]
Asia’s relationships challenge trans-Atlantic brands
Can brands survive in emerging markets? Today I’ve been hearing how Katerina Mavroidis, the Beijing-based global brand strategist, answers that question. For the last few years Mavroidis has been helping clients of Saatchi and Omnicom to put down deeper roots in China, the world’s fastest growing marketing market (Note: Omnicom owns my former employer).
Emerging, high-growth […]
When Bob meets Mr. Zhang, Mr. Tanaka and Mr Kim – Cross-cultural tips for analyst relations in China, Japan and Korea
“How to build business relations in China?” “How to influence a Japanese decision-maker?” “How to source information from Korea?”
When working with Chinese, Japanese and Korean industry analysts, these are probably some of the questions you asked yourself - or been asked by colleagues.
On July 19th, a cross-cultural coach and trainer will give answer […]
Do analysts’ interests reflect ICT markets?
My colleague Ivana Lazovic has been leading some fascinating research to see on which geographies analysts seem to be focusing their work.
As you can imagine, it’s sort of question that some analysts won’t give a straight answer to. They might say that their research is global, or that it has no geographical aspect.
Luckily, it is […]
Why price doesn’t matter to Gartner
Longhaus has written an interesting article on the closure of Gartner’s consulting business in Australia, which touches on a real interest of mine: price elasticity.
I’m drafting something on that, and on the issues of how to negotiate with Gartner on rising prices, for after I return from Forrester’s IT Forum here in Edinburgh. In the […]
Hi Nancy, in our opinion it's not effective to tier entire firms. We tier individual analysts. The most important analyst ...
Interesting post-of course it depends what industry and geography you are targeting. Do you really consider Datamonitor/Ovum in the ...
I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
