The Analyst Equity blog had visitors from exactly 100 countries over the last six months. 42% of visitors are in the United States and a further 42% come from seven other counties, all of which have notable communities of analyst relations professionals: [...]
Springboard Research, the Singapore-headquartered firm which has continued to grow through the last year, has bought Hydrasight, an upmarket analyst and consulting organisation based in Australia. Springboard’s allowed AnalystEquity to break its embargo and speak about it in advance of [...]
Clearing up after the financial storm after the last weeks, we see a rather different world economy. After the stock and currency revaluations, only 36 of the 100 firms with the largest market capitalisation have headquarters in the US. In [...]
Barbara French, a savvy follower of the analyst industry, notes that the expansion of US analyst firms into China is unlikely to produce meaningful influence on technology purchasing there – but does boost the analysts’ credibility with US vendor clients. [...]
It’s a year since Lighthouse announced its partnership with EASTWEST PR. Lighthouse’s clients and other tech firms have been extending in Asia, and they need support for both AR and other marketing support services. EASTWEST PR now has a vacancy [...]
The reality of the credit crisis and the potential for an economic downturn is a hugely important dynamic in our market. Lighthouse is proposing holding a seminar in May to share and discuss various aspects of the situation and tactics [...]
It’s probably going to be a great year, with new challenges, for analyst relations professionals. While United States businesspeople may be able to produce a recession by acting out their fears, world markets have performed well in 2007. Almost every [...]
Can brands survive in emerging markets? Today I’ve been hearing how Katerina Mavroidis, the Beijing-based global brand strategist, answers that question. For the last few years Mavroidis has been helping clients of Saatchi and Omnicom to put down deeper roots [...]
“How to build business relations in China?” “How to influence a Japanese decision-maker?” “How to source information from Korea?” When working with Chinese, Japanese and Korean industry analysts, these are probably some of the questions you asked yourself – or [...]
My colleague Ivana Lazovic has been leading some fascinating research to see on which geographies analysts seem to be focusing their work. As you can imagine, it’s sort of question that some analysts won’t give a straight answer to. They [...]
