Yankee

Yankee Group’s AR Q&A is worth emulating

Yankee Group deserves praise for posting the slides and audio from its regular open Q&A session for analyst relations professionals. As we discussed back in October, the firm has faced a challenging year. In the Q&A discussion, CEO Emily Green outlined the firm’s research priorities and influence. Sadly, the description of influence focused on […]

28Mar2009 | Editorial | 0 comments | Continued

Yankee Group’s future discussed in this month’s webinar

Lighthouse’s Advisor Spotlight continues this month with our annual survey of Yankee Group, on Thursday September 23. What a year it’s been! Last year, Yankee’s opportunities and issues were very clear. Yankee’s development looked positive to AR managers in 2007. Now things are not so rosy.

21Oct2008 | Duncan Chapple | 1 comment | Continued

Yankee layoffs: AR managers must read the writing on the wall

Many analyst relations professionals have misunderstood the implications of last week’s lay-offs at Yankee Group. Yankee Group has ended coverage of a number of technologies (generally more mature ones), and laid off analysts covering areas with less customer demand, in order to build research strength in its core field of ubiquitous connectivity.
The scale of the […]

3Sep2008 | Duncan Chapple | 0 comments | Continued

AR managers rate Forrester, IDC, Ovum and Yankee as risers

I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence.
I don’t know the criteria for which firms are, or are not listed, but the main firms are all […]

6Dec2007 | Editorial | 1 comment | Continued

Should Datamonitor sell Ovum? Join our ‘Advisor Spotlight’ call to find out

Would Yankee Group be a better owner of Ovum than Datamonitor? That’s one of the questions kicked around in last week’s Advisor Spotlight, our monthly discussion about leading analyst firms.
It’s an interesting question. Datamonitor had strong grounds for buying Ovum last year, and it was a smart buy. It made Ovum part of a business […]

22Oct2007 | Editorial | 0 comments | Continued

Yankee and Jupiter focus on online consumers

Two firms that have both reoriented themselves over the last year, Jupiter and Yankee, are developing similarly deep focus on online, business-to-consumer, technologies. It’s less of an evolution for Jupiter (whose announced name-change from Jupiter Research to JupiterKagan seems to have not appeared) than for telecoms-specialist Yankee. That business now focuses on “anywhere” business, where […]

17Apr2007 | Editorial | 0 comments | Continued

Why free research won’t kill high-value analyst firms

Most vendors think that analyst influence is highly concentrated. Our annual surveys of vendor executives typically suggest that they feel that just two analyst firms (Gartner and Forrester) hold around 60% of all analyst influence on buyers worldwide: the number rises to over 90% when we add in AMR Research, Burton Group, Current Analysis, IDC, […]

9Mar2006 | Editorial | 1 comment | Continued

Internet underpins analyst influence on mid-market

[Update: Some people found this article misleading. Two new posts now clarify the value of free research and the sources of analyst influence. Web traffic contributes to the influence of analyst firms, but that measurement by itself is a weak predictor of the comparative influence of analyst firms. Since web traffic data are easily […]

9Mar2006 | Editorial | 0 comments | Continued