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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; Ovum</title>
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	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>The future of the analyst industry</title>
		<link>http://www.analystequity.com/2055/the-future-of-the-analyst-industry</link>
		<comments>http://www.analystequity.com/2055/the-future-of-the-analyst-industry#comments</comments>
		<pubDate>Fri, 03 May 2013 22:58:46 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2055</guid>
		<description><![CDATA[There&#8217;s nothing paradoxical about the success of the analyst companies over the last recession. The analyst firms are more needed in tough times, and they have worked hard to innovate. However, some of the firms are pushing up against the [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/2055/the-future-of-the-analyst-industry/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The clash of cultures between Ovum, Informa and Datamonitor</title>
		<link>http://www.analystequity.com/2039/the-clash-of-cultures</link>
		<comments>http://www.analystequity.com/2039/the-clash-of-cultures#comments</comments>
		<pubDate>Thu, 02 May 2013 22:58:51 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2039</guid>
		<description><![CDATA[Mergers are tricky things, and the mergers of businesses based around knowledge workers are especially tricky. It&#8217;s not hard to see why. Ovum, Informa and Datamonitor each developed different cultures, each of which reflect the different goals and preferences of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can Ovum survive?</title>
		<link>http://www.analystequity.com/2035/can-ovum-survive</link>
		<comments>http://www.analystequity.com/2035/can-ovum-survive#comments</comments>
		<pubDate>Wed, 01 May 2013 16:31:49 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2035</guid>
		<description><![CDATA[Ovum has some substantial strengths. As we explained yesterday, Informa&#8217;s business model means that it contains some of the most profitable businesses in any industry. Ovum has more of a global footprint and, with over 100 analysts, enough scale to [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/2035/can-ovum-survive/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why has Ovum failed to find a buyer? Because there&#8217;s no seller</title>
		<link>http://www.analystequity.com/2027/why-has-ovum-failed-to-find-a-buyer-because-theres-no-seller</link>
		<comments>http://www.analystequity.com/2027/why-has-ovum-failed-to-find-a-buyer-because-theres-no-seller#comments</comments>
		<pubDate>Tue, 30 Apr 2013 21:09:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2027</guid>
		<description><![CDATA[Ovum has been, for several years, an organisation that always seemed to be on the edge of doing great things. With a strong brand and having attracted good staff, the firm has maintained its position in the industry. Since separating [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/2027/why-has-ovum-failed-to-find-a-buyer-because-theres-no-seller/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Informa eats Ovum for breakfast: Scrambled eggs, poached or egg rolls?</title>
		<link>http://www.analystequity.com/2010/informa-eats-ovum-for-breakfast-scrambled-eggs-poached-or-egg-rolls</link>
		<comments>http://www.analystequity.com/2010/informa-eats-ovum-for-breakfast-scrambled-eggs-poached-or-egg-rolls#comments</comments>
		<pubDate>Fri, 26 Apr 2013 12:19:52 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=2010</guid>
		<description><![CDATA[It&#8217;s just been announced that 12 year Informa veteran Steve Holtham is replacing Ovum managing director Brett Azuma &#8220;with immediate effect&#8221;. The press release states that: Most recently Steve was Group Managing Director for Informa Professional, in addition to his [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/2010/informa-eats-ovum-for-breakfast-scrambled-eggs-poached-or-egg-rolls/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Despite it all, Ovum is still a tier one analyst firm in Europe</title>
		<link>http://www.analystequity.com/1699/despite-it-all-ovum-is-still-a-tier-one-analyst-firm-in-europe</link>
		<comments>http://www.analystequity.com/1699/despite-it-all-ovum-is-still-a-tier-one-analyst-firm-in-europe#comments</comments>
		<pubDate>Sun, 01 Jul 2012 18:40:12 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1699</guid>
		<description><![CDATA[Ovum, which has been the leading European-headquartered analyst firm for around twenty years, has been going through a lot of change. That seems to be confusing both the vendor community and analyst relations professionals, who grilled the firm’s management recently. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Expanding Ovum was the smartest industry move of the year</title>
		<link>http://www.analystequity.com/1311/expanding-ovum-was-the-smartest-industry-move-of-the-year</link>
		<comments>http://www.analystequity.com/1311/expanding-ovum-was-the-smartest-industry-move-of-the-year#comments</comments>
		<pubDate>Tue, 22 Dec 2009 15:17:41 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1311</guid>
		<description><![CDATA[Datamonitor&#8217;s decision to integrate Butler, Ovum and the Datamonitor Technology business is looking like the major strategic move by one of the analyst firms this year. The integration has not been perfect, and Ovum doesn&#8217;t threaten Gartner or Forrester&#8217;s leadership. [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1311/expanding-ovum-was-the-smartest-industry-move-of-the-year/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Datamonitor, Ovum &amp; Butler cohabitation makes AR easier</title>
		<link>http://www.analystequity.com/1251/datamonitor-ovum-butler-cohabitaion-makes-ar-easier</link>
		<comments>http://www.analystequity.com/1251/datamonitor-ovum-butler-cohabitaion-makes-ar-easier#comments</comments>
		<pubDate>Mon, 13 Jul 2009 14:03:30 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Institute of IAR]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1251</guid>
		<description><![CDATA[Last week&#8217;s meeting of the IIAR invited a delegation from Datamonitor, including John Leigh, who heads the tech research at Datamonitor and its Ovum and Butler brands, and David Mitchell (who has a similar role as the new Research Fellow). [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1251/datamonitor-ovum-butler-cohabitaion-makes-ar-easier/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Informa&#8217;s potential buyers walk away from the deal</title>
		<link>http://www.analystequity.com/1067/informas-potential-buyers-walk-away-from-the-deal</link>
		<comments>http://www.analystequity.com/1067/informas-potential-buyers-walk-away-from-the-deal#comments</comments>
		<pubDate>Fri, 19 Sep 2008 07:31:21 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst Equity - Most read recently]]></category>
		<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1067</guid>
		<description><![CDATA[Informa, which owns Datamonitor, Ovum and Butler, stays on the shelf after Providence Equity Partners walked away from its planned purchase of the group. It would have been one of the largest private equity deals, and was never certain. As [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1067/informas-potential-buyers-walk-away-from-the-deal/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The value and post-acquisition performance of Informa</title>
		<link>http://www.analystequity.com/984/the-value-and-post-acquisition-performance-of-informa</link>
		<comments>http://www.analystequity.com/984/the-value-and-post-acquisition-performance-of-informa#comments</comments>
		<pubDate>Mon, 23 Jun 2008 14:23:25 +0000</pubDate>
		<dc:creator>Aleksandra Bosnjak</dc:creator>
				<category><![CDATA[Advisor Spotlight]]></category>
		<category><![CDATA[Analyst Equity - Most read recently]]></category>
		<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=984</guid>
		<description><![CDATA[Guest post by Aleksandra Bosnjak, Lead TMT Analyst at StrategyEye, in advance of our recent webinar. Informa, the UK-based B2B publishing and conference giant which just broke off its talks with UBM for a merger, now has another possible group [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/984/the-value-and-post-acquisition-performance-of-informa/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When analysts leave, they get hired</title>
		<link>http://www.analystequity.com/975/when-analysts-leave-they-get-hired</link>
		<comments>http://www.analystequity.com/975/when-analysts-leave-they-get-hired#comments</comments>
		<pubDate>Wed, 18 Jun 2008 16:34:52 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=975</guid>
		<description><![CDATA[As recession edges closer a number of analysts are being tempted by better offers elsewhere. Some of the recent departures in the UK include Ovum&#8217;s Eric Woods (who leaves today to join Chris Dines&#8217; new venture) and Bola Rotibi (joining [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/975/when-analysts-leave-they-get-hired/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Big stakes in Informa sale: Aleksandra Bosnjak on webinar panel</title>
		<link>http://www.analystequity.com/974/big-stakes-in-informa-sale-aleksandra-bosnjak-to-join-webinar-on-june-26</link>
		<comments>http://www.analystequity.com/974/big-stakes-in-informa-sale-aleksandra-bosnjak-to-join-webinar-on-june-26#comments</comments>
		<pubDate>Wed, 18 Jun 2008 14:16:38 +0000</pubDate>
		<dc:creator>Lotte Reddemann</dc:creator>
				<category><![CDATA[Advisor Spotlight]]></category>
		<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=974</guid>
		<description><![CDATA[Duncan Chapple and Aleksandra Bosnjak have been billed as speakers for for our Informa webinar on the possible sale of the firm. Since both were formerly analysts at Ovum, part of the Informa group, they bring both a personal and [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/974/big-stakes-in-informa-sale-aleksandra-bosnjak-to-join-webinar-on-june-26/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>On sale &#8211; Informa T&amp;M, Datamonitor, Ovum and Butler</title>
		<link>http://www.analystequity.com/968/ubm-to-buy-informa-datamonitor-ovum-and-butler</link>
		<comments>http://www.analystequity.com/968/ubm-to-buy-informa-datamonitor-ovum-and-butler#comments</comments>
		<pubDate>Tue, 10 Jun 2008 14:17:20 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Analyst Equity - Most read recently]]></category>
		<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Informa]]></category>
		<category><![CDATA[Ovum]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=968</guid>
		<description><![CDATA[Informa is being bought, but by whom? United Business Media, the UK publishing giant, started the bidding and then dropped out. Now private equity groups are in play, such as Providence are bidding. The primary logic for a merger with [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/968/ubm-to-buy-informa-datamonitor-ovum-and-butler/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Datamonitor&#8217;s playbook offers Ovum a different future</title>
		<link>http://www.analystequity.com/951/datamonitors-playbook-offers-ovum-a-different-future</link>
		<comments>http://www.analystequity.com/951/datamonitors-playbook-offers-ovum-a-different-future#comments</comments>
		<pubDate>Fri, 16 May 2008 17:46:07 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Analyst Equity - Most read recently]]></category>
		<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=951</guid>
		<description><![CDATA[Datamonitor CEO Mark Meek met us last week to explain to us his plans for Ovum. A touchstone in the conversation was the highly effective turn-around of Datamonitor&#8217;s once-struggling health-care business at the start of this decade. His direct involvement [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/951/datamonitors-playbook-offers-ovum-a-different-future/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ovum at the tipping point?</title>
		<link>http://www.analystequity.com/903/ovum-at-the-tipping-point</link>
		<comments>http://www.analystequity.com/903/ovum-at-the-tipping-point#comments</comments>
		<pubDate>Fri, 11 Apr 2008 10:47:53 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=903</guid>
		<description><![CDATA[Is Ovum, one of the most successful European-headquartered analyst firms, at a tipping point? Its new owners, Datamonitor, have a few months in which to decide whether to renew Ovum&#8217;s reputation for broad and distinctive research, or whether to stay [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/903/ovum-at-the-tipping-point/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
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