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	<title>Analyst Equity ¦  Duncan Chapple on how market analysis builds brand equity &#187; IDC</title>
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	<link>http://www.analystequity.com</link>
	<description>Analyst relations and influencer relations consulancy, including measurement and training</description>
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		<title>IIAR criticism brings concession from IDC Insights</title>
		<link>http://www.analystequity.com/1028/iiar-criticism-brings-concession-from-idc-insights</link>
		<comments>http://www.analystequity.com/1028/iiar-criticism-brings-concession-from-idc-insights#comments</comments>
		<pubDate>Thu, 07 Aug 2008 08:07:27 +0000</pubDate>
		<dc:creator>Duncan Chapple</dc:creator>
				<category><![CDATA[Ethics & crises]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[Institute of IAR]]></category>

		<guid isPermaLink="false">http://www.analystequity.com/?p=1028</guid>
		<description><![CDATA[Kudos to the Institute for Industry Analyst Relations for persuading IDC&#8217;s Insights businesses to stop demanding sales lead information from companies wanting to brief Insights analysts. In a recent post on the IIAR&#8217;s blog,one IIAR board member noted how the [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/1028/iiar-criticism-brings-concession-from-idc-insights/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AR managers rate Forrester, IDC, Ovum and Yankee as risers</title>
		<link>http://www.analystequity.com/765/ar-managers-rate-forrester-idc-ovum-and-yankee-as-risers</link>
		<comments>http://www.analystequity.com/765/ar-managers-rate-forrester-idc-ovum-and-yankee-as-risers#comments</comments>
		<pubDate>Thu, 06 Dec 2007 14:25:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[451/Yankee]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[Influencer Relations]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=765</guid>
		<description><![CDATA[I&#8217;ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. I don&#8217;t know [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/765/ar-managers-rate-forrester-idc-ovum-and-yankee-as-risers/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>450 analyst firms get less than half their revenue from vendors</title>
		<link>http://www.analystequity.com/733/450-analyst-firms-get-less-than-half-their-revenue-from-vendors</link>
		<comments>http://www.analystequity.com/733/450-analyst-firms-get-less-than-half-their-revenue-from-vendors#comments</comments>
		<pubDate>Tue, 25 Sep 2007 08:55:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Boardroom]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[Influencer Relations]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=733</guid>
		<description><![CDATA[Our post on growth opportunities for competitors to Forrester and Gartner has triggered some discussion, both in our monthly &#8216;Advisor Spotlight&#8217; webinar, another blog and on our Boardroom. In particular, there&#8217;s a real discussion about how far other analyst firms [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/733/450-analyst-firms-get-less-than-half-their-revenue-from-vendors/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AR spending rises from 28% to 35% of PR, says IDC</title>
		<link>http://www.analystequity.com/835/ar-spending-rises-from-28-to-35-of-pr-says-idc</link>
		<comments>http://www.analystequity.com/835/ar-spending-rises-from-28-to-35-of-pr-says-idc#comments</comments>
		<pubDate>Fri, 21 Sep 2007 09:01:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[IDC]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=835</guid>
		<description><![CDATA[According to a B2B article, IDC&#8217;s latest survey of tech vendors&#8217; marketing budgets shows that 6.3% of the budget goes on PR (down from 7.1%) and a further 2.2% on analyst relations (up from 2.0%). That&#8217;s a useful benchmark for [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/835/ar-spending-rises-from-28-to-35-of-pr-says-idc/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IDC&#8217;s European forum in Berlin</title>
		<link>http://www.analystequity.com/727/idcs-european-forum-in-berlin</link>
		<comments>http://www.analystequity.com/727/idcs-european-forum-in-berlin#comments</comments>
		<pubDate>Mon, 10 Sep 2007 07:43:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Cultures]]></category>
		<category><![CDATA[IDC]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=727</guid>
		<description><![CDATA[Around 150 executives were here with me for the start of IDC&#8217;s ICT Forum in Berlin, and the numbers are now probably closer to twice that. There are a number of AR professionals here, and it&#8217;s a good opportunity for [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/727/idcs-european-forum-in-berlin/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>September webinar spotlights IDC&#8217;s reorientation</title>
		<link>http://www.analystequity.com/717/september-webinar-spotlights-idcs-reorientation</link>
		<comments>http://www.analystequity.com/717/september-webinar-spotlights-idcs-reorientation#comments</comments>
		<pubDate>Fri, 17 Aug 2007 11:18:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Advisor Spotlight]]></category>
		<category><![CDATA[IDC]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=717</guid>
		<description><![CDATA[In an interactive webinar yesterday we discussed how Gartner&#8217;s focus on selling individual research seats is producing new opportunities for IDC and other firms to meet the growing demand for consulting and events. IDC&#8217;s striking success in growing its events [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/717/september-webinar-spotlights-idcs-reorientation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hayward leaves Ovum for IDC</title>
		<link>http://www.analystequity.com/354/hayward-leaves-ovum-for-idc</link>
		<comments>http://www.analystequity.com/354/hayward-leaves-ovum-for-idc#comments</comments>
		<pubDate>Wed, 07 Mar 2007 18:05:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[IDC]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=354</guid>
		<description><![CDATA[Douglas Hayward, senior analyst on the Holway@Ovum service, has left the firm to join IDC. Holway was one of Ovum&#8217;s most senior hires from the journalist community. Until 2003 he had worked on the Financial Times. During the dot.com boom, [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/354/hayward-leaves-ovum-for-idc/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lavender, Bieler, Dines &amp; Darabi leaving Ovum</title>
		<link>http://www.analystequity.com/314/lavender-bieler-dines-darabi-leaving-ovum</link>
		<comments>http://www.analystequity.com/314/lavender-bieler-dines-darabi-leaving-ovum#comments</comments>
		<pubDate>Tue, 16 Jan 2007 10:42:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analysys]]></category>
		<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=314</guid>
		<description><![CDATA[As predicted, there&#8217;s a lot of change at Ovum as its purchase by Datamonitor moves ahead. Chief Research Officer, Tony Lavender, has been set to leave the company since the summer. However, the news follows the recent departure of Daniel [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/314/lavender-bieler-dines-darabi-leaving-ovum/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AR rises to 28% of PR spend</title>
		<link>http://www.analystequity.com/244/ar-rises-to-28-of-pr-spend</link>
		<comments>http://www.analystequity.com/244/ar-rises-to-28-of-pr-spend#comments</comments>
		<pubDate>Fri, 25 Aug 2006 08:29:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[IDC]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=244</guid>
		<description><![CDATA[According to BtoBOnline, IDC has found that spending on analyst relations has risen to 28% of the spending on public relations by technology suppliers. The report by Kate Maddox (ex-@d:tech and Advertising Age) summarises IDC&#8217;s conference call on Thursday which [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/244/ar-rises-to-28-of-pr-spend/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vendors name rising analysts: Forrester, Gartner, Ovum, Aberdeen and Burton</title>
		<link>http://www.analystequity.com/217/vendors-name-rising-analysts-forrester-gartner-ovum-aberdeen-and-burton</link>
		<comments>http://www.analystequity.com/217/vendors-name-rising-analysts-forrester-gartner-ovum-aberdeen-and-burton#comments</comments>
		<pubDate>Fri, 09 Jun 2006 12:58:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Boutiques]]></category>
		<category><![CDATA[CIO Survey]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[Ovum]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=217</guid>
		<description><![CDATA[Which analyst firms have increased their influence the post over the last year? Our 2006 survey of IT and telecoms vendors&#8217; staff says that the answer is Forrester, Gartner, Ovum, Aberdeen and Burton &#8212; in that order: the results are [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/217/vendors-name-rising-analysts-forrester-gartner-ovum-aberdeen-and-burton/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Our Analyst Influence Survey</title>
		<link>http://www.analystequity.com/177/analyst-influence-survey-take-part-and-get-the-findings-free</link>
		<comments>http://www.analystequity.com/177/analyst-influence-survey-take-part-and-get-the-findings-free#comments</comments>
		<pubDate>Wed, 22 Mar 2006 13:07:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Gartner]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=177</guid>
		<description><![CDATA[Our Analyst Influence Survey asks readers to take a survey to tell us what they think of the leading analyst houses. It is an annual survey, which Duncan Chapple first conducted in 2001. It&#8217;s primarily aimed at vendor’s staff, because [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/177/analyst-influence-survey-take-part-and-get-the-findings-free/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet underpins analyst influence on mid-market</title>
		<link>http://www.analystequity.com/169/internet-underpins-analyst-influence-on-mid-market</link>
		<comments>http://www.analystequity.com/169/internet-underpins-analyst-influence-on-mid-market#comments</comments>
		<pubDate>Thu, 09 Mar 2006 10:54:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[451/Yankee]]></category>
		<category><![CDATA[Boutiques]]></category>
		<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[IDC]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=169</guid>
		<description><![CDATA[[Update: Some people found this article misleading. Two new posts now clarify the value of free research and the sources of analyst influence. Web traffic contributes to the influence of analyst firms, but that measurement by itself is a weak [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/169/internet-underpins-analyst-influence-on-mid-market/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No Alternative To Megamistakes?</title>
		<link>http://www.analystequity.com/159/no-alternative-to-megamistakes</link>
		<comments>http://www.analystequity.com/159/no-alternative-to-megamistakes#comments</comments>
		<pubDate>Mon, 20 Feb 2006 16:18:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Cultures]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[Methodologies]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=159</guid>
		<description><![CDATA[Ancient kings pointlessly punished their alchemists when they failed to create gold, rather than question their own avarice. Frequent criticism of industry analysts&#8217; inaccurate forecasts is similarly wasted. Humanity&#8217;s systematic bias toward overestimating the pace of change is amplified by [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/159/no-alternative-to-megamistakes/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Analysts don&#8217;t spend most of their time researching</title>
		<link>http://www.analystequity.com/128/analysts-dont-spend-most-of-their-time-researching</link>
		<comments>http://www.analystequity.com/128/analysts-dont-spend-most-of-their-time-researching#comments</comments>
		<pubDate>Fri, 23 Dec 2005 10:08:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Datamonitor]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[Methodologies]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=128</guid>
		<description><![CDATA[There&#8217;s been a nasty spat over on ARmadgeddon over the question of whether industry analysts spend enough time researching. Look here, there and everywhere. The dispute is this: the clatch at ARmadgeddon think that analysts don&#8217;t spend enough time collecting [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/128/analysts-dont-spend-most-of-their-time-researching/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Identifying the influential analysts</title>
		<link>http://www.analystequity.com/70/identifying-the-influential-analysts</link>
		<comments>http://www.analystequity.com/70/identifying-the-influential-analysts#comments</comments>
		<pubDate>Tue, 23 Aug 2005 17:15:00 +0000</pubDate>
		<dc:creator>Duncan</dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[IDEAL method]]></category>

		<guid isPermaLink="false">http://www.lighthousen.com/?p=70</guid>
		<description><![CDATA[As even IDC admits in a recent article, analysts&#8217; research and advisory work isn&#8217;t the only influence on buyers. However, analysts are the key external influencer on tech buyers (outside the buyers own peer group). That&#8217;s why it&#8217;s no surprise [...]]]></description>
		<wfw:commentRss>http://www.analystequity.com/70/identifying-the-influential-analysts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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