IDC
IIAR criticism brings concession from IDC Insights
Kudos to the Institute for Industry Analyst Relations for persuading IDC’s Insights businesses to stop demanding sales lead information from companies wanting to brief Insights analysts.
In a recent post on the IIAR’s blog,one IIAR board member noted how the IDC units were requesting information that was not relevant to the briefing process. David had this […]
AR managers rate Forrester, IDC, Ovum and Yankee as risers
I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence.
I don’t know the criteria for which firms are, or are not listed, but the main firms are all […]
450 analyst firms get less than half their revenue from vendors
Our post on growth opportunities for competitors to Forrester and Gartner has triggered some discussion, both in our monthly ‘Advisor Spotlight’ webinar, another blog and on our Boardroom. In particular, there’s a real discussion about how far other analyst firms have a toehold in the end-user market from which they can grow.
In the Boardroom discussion, […]
AR spending rises from 28% to 35% of PR, says IDC
According to a B2B article, IDC’s latest survey of tech vendors’ marketing budgets shows that 6.3% of the budget goes on PR (down from 7.1%) and a further 2.2% on analyst relations (up from 2.0%). That’s a useful benchmark for IT soltion providers: on average spend on AR is equivalent to 35% of the […]
21Sep2007 | Lighthouse | 0 comments | ContinuedIDC’s European forum in Berlin
Around 150 executives were here with me for the start of IDC’s ICT Forum in Berlin, and the numbers are now probably closer to twice that. There are a number of AR professionals here, and it’s a good opportunity for them to see how large events like this can run well, and be improved.
IDC has […]
September webinar spotlights IDC’s reorientation
In an interactive webinar yesterday we discussed how Gartner’s focus on selling individual research seats is producing new opportunities for IDC and other firms to meet the growing demand for consulting and events. IDC’s striking success in growing its events business make it look more motivated than Forrester, the other major analyst firm.
For that reason, […]
Hayward leaves Ovum for IDC
Douglas Hayward, senior analyst on the Holway@Ovum service, has left the firm to join IDC.
Holway was one of Ovum’s most senior hires from the journalist community. Until 2003 he had worked on the Financial Times. During the dot.com boom, he edited the UK’s leading IT business magazine, Computing.
Hayward’s ability to write well, and on time, […]
Lavender, Bieler, Dines & Darabi leaving Ovum
As predicted, there’s a lot of change at Ovum as its purchase by Datamonitor moves ahead. Chief Research Officer, Tony Lavender, has been set to leave the company since the summer. However, the news follows the recent departure of Daniel Bieler, Ovum’s research director in Germany covering the telecoms market. Other long-time Ovum staff leaving […]
16Jan2007 | Lighthouse | 0 comments | ContinuedAR rises to 28% of PR spend
According to BtoBOnline, IDC has found that spending on analyst relations has risen to 28% of the spending on public relations by technology suppliers.
The report by Kate Maddox (ex-@d:tech and Advertising Age) summarises IDC’s conference call on Thursday which announced the findings of its 2006 benchmarking survey with senior tech marketers. Vendors’ spending on marketing […]
Vendors name rising analysts: Forrester, Gartner, Ovum, Aberdeen and Burton
Which analyst firms have increased their influence the post over the last year? Our 2006 survey of IT and telecoms vendors’ staff says that the answer is Forrester, Gartner, Ovum, Aberdeen and Burton — in that order: the results are shown on the right hand side.
Participants in the study received the results this morning, […]
Hi Nancy, in our opinion it's not effective to tier entire firms. We tier individual analysts. The most important analyst ...
Interesting post-of course it depends what industry and geography you are targeting. Do you really consider Datamonitor/Ovum in the ...
I think what has changed is not AR but the fact that social media is a mainstream platform for content/opnion ...
Actually, I wrote my own NDA agreement (in my URL). Smaller vendors, as a rule, are fine with it. Multibillion ...
