Kudos to the Institute for Industry Analyst Relations for persuading IDC’s Insights businesses to stop demanding sales lead information from companies wanting to brief Insights analysts. In a recent post on the IIAR’s blog,one IIAR board member noted how the [...]
I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. I don’t know [...]
Our post on growth opportunities for competitors to Forrester and Gartner has triggered some discussion, both in our monthly ‘Advisor Spotlight’ webinar, another blog and on our Boardroom. In particular, there’s a real discussion about how far other analyst firms [...]
According to a B2B article, IDC’s latest survey of tech vendors’ marketing budgets shows that 6.3% of the budget goes on PR (down from 7.1%) and a further 2.2% on analyst relations (up from 2.0%). That’s a useful benchmark for [...]
Around 150 executives were here with me for the start of IDC’s ICT Forum in Berlin, and the numbers are now probably closer to twice that. There are a number of AR professionals here, and it’s a good opportunity for [...]
